HOW TO FIND CASH BUYERS AND WHY YOU NEED THEM - KEVIN WARD

Today, I am convinced that absolutely, if you want to increase your arsenal as a real estate agent and your ability to get transactions and your ability to have credibility with sellers, you want to have an arsenal of cash buyers in your pocket at all times. Hi there, it's Kevin Ward, the founder of yes Masters Real Estate Success Training, helping you get more yeses and more successes in your business and in your life. And one of the things that was so frustrating to me when I first started real estate would be an objection that I would get from especially for sale by owners all the time. And that way it was, well, if you have a buyer, bring them, or do you have a buyer for my house? And I was taught some BS scripts like, well, I don't know if I have a buyer for your house or not. When the reality was, I knew I didn't have a buyer for their house, but that was a get your foot in the door piece of crap script that we were taught. But I always thought, you know, what if I could just say, I wish there was a way that I could always say, yes, I have a buyer, you know, and yet the reality was I knew at any given time if I was prospecting prospective sellers for sale by owners or expired listings, and they said, do you have a buyer? I don't know if I have a buyer for their house or not. What if I could just have a buyer for every one of their houses, you know, that I could say, absolutely, I got a buyer for your house without it being BS And I always thought that. And it hit me one day, and I don't know when it hit me or how it hit me, but I was like, if I had a cash buyer that would buy any property anytime, anywhere, if the price was right, then I could say, yes, I had a buyer for any house. And then I found out over years of selling real estate that there were cash buyers out there who made offers on properties all the time, all day, every day, like, man, I wish I had some of those. And today I am convinced that absolutely, if you want to increase your arsenal as a real estate agent and your ability to get transactions and your ability to have credibility with sellers, you want to have an arsenal of cash buyers in your pocket and at all times. So in this video, I want to talk about why you must have cash buyers and how to find and create a pool of ready, willing and able buyers who are willing to buy any property anytime, anywhere, and why you need to do that and how to find them. So first, let's talk about why you need to have cash buyers. And there's several reasons why having cash buyers is a great thing to do. One is because they can buy any house. They can buy ugly houses. And not every house that you list, not every seller's got a pretty house. Some houses are ugly, they're fixer uppers, they're dog houses. They just need a lot of work. And those houses are best sold to rehabbers or to investors. And those typically are cash buyers. Not only because they buy ugly houses, but also because cash buyers can close fast. They can close in one to two weeks, sometimes even less. What's the benefit of that? Well, because sometimes you have a homeowner or a seller that their highest motivation is I need my money and I need out of it today. And I'm not looking to get it for top dollar. I just want my money and somebody can buy it fast is a benefit. And having a cash buyer or multiple cash buyers gives you that ability to do that. Another reason is because when you're talking to people, if you're prospecting distressed properties like distressed sellers or probate listings, if you're looking at ugly houses, is that you can say I have a buyer for your house. And you can say it honestly with integrity. I have a buyer for your house. Are you interested in selling? It also gives you the opportunity to handle the objection. Do you have a buyer for my house? Well, absolutely, I have multiple buyers and in fact I offer to people a guarantee I'll have an offer on your property in 24 hours guaranteed. I'm not sure it's the best buyer for your property, but I definitely have a buyer. So are you looking for just any buyer that will bring you a good offer on your property or are you looking for the buyer that will get you the most money for your property? Because it's not the same conversation. And whether they're just looking to get a property so fast or they want the best buyer. Now I can have a conversation with a for sale by owner or an expired or any other potential seller who throws that at me and says you have a buyer for my house. Well, yes, absolutely. I have buyers right now that would be interested in buying your property. I just don't know if it's the best buyer for you. So are you interested in selling your property quick? Are you interested in getting top dollar for it? Okay, cool. Because if you're interested in getting top dollar, that's a different conversation. Alright, but at least now I have credibility with them. And then when you know the right strategy and so Forth. It just gives you that leverage to have a credible conversation where they go like, okay, they answered my question. And now they run out of scripts that for sale by owner does. And now you can win, get the appointment. So that matters. And it's just a great thing that you can use for marketing to properties to say, look, you want a cash offer on your property, we buy houses fast. Cash offer within 24 hours, quick closing, fair price. Now it's not going to be top dollar price, but it'll be a fair price. And you're. So it gives you another angle for marketing. And my favorite reasons why everybody needs to have a lot of cash buyers is because you should learn from cash buyers. Because if they're a cash buyer, that means they have cash, that means they have money. If they have money, that means they did something to make money. And I want to learn from people that make money. You know what I mean? Like if you find somebody that could go out and buy a house for cash today and then fix it and then sell it or buy it, keep it and rent it. If you got somebody that can buy it, afford to buy houses for cash, you should learn from them. They know something about not just how to sell real estate, they know about how to own real estate, how to buy it, how to make money with it. So it's just a great like association. I would like to get around more people that have more money and make more money. Right? So it's just something that's great now. So that's the reasons that you should have cash buyers. It helps you as a real estate agent get better, have more options, have more opportunities, create opportunities to get listings, to get transactions, to help more people multiple ways. So the next question, the obvious question is how do I get cash buyers? I don't know any cash buyers. What I do. So I'm going to give you in this video one central core strategy that is the simplest, fastest and probably the most, the way to get the most buyers. Like that. And here it is. Go to meetings where real estate investors, cash buyers show up. So here's how you do it. Go to meetup.com and you can go to meetup.com almost any market, any city you live in in the United States for sure, and maybe even beyond. And go to meetup.com and look for real estate investor networking groups, real estate rehab groups, or you can just type in real estate and search for all the meetup groups in your city that have, that have meetups. And when you do real estate, you're Going to get real estate rehabbers, real estate investors, you're going to get single family, you're going to multifamily, you're going to get all kinds of stuff. But I'm looking for particularly places where I can go where I know they're going to have cash buyers. So I like rehabber meetings, investor meetings and so forth. And you go to those meetings now at the meetup groups, it'll tell you when the next meeting is, how many people have already RSVP'd that they're coming. Most of the meetup groups are free or there's a small fee to come that helps offset parking or offset refreshments or whatever. But they are a great place to go and you get there and if you go to a group where there's going to be 20, 30 or more people there, you're in a great place. One you're going to learn some stuff. They always have, they'll have, you know, somebody come typically a speaker that's going to teach on buying real estate, investing in real estate, cash flow, real estate, flip, you know, wholesale wholesaling, real estate wholesale flipping, fix and flip, all kinds of stuff that you can learn from. But the most important thing is I'm looking for cash buyers. So here's how you do it once you get there. Now I've got, I found the meetings, I found the real estate investor groups. I go to a meeting and I get there. Now the worst thing to do, most real estate agents do and they show up is if you get a chance to introduce yourself. Hi, I'm a realtor. If you need help buying or selling a property, here's my card, let me know. And they're like yeah, whatever, you're just another realtor. So you got to have a different message, you got to have a way to position yourself that makes them want to connect with you. And so here's how you do it. A lot of times at these meetup groups you'll let people, you'll go around, everybody will introduce themselves, just tell everybody your name, where you're from, what you do, alright? So you have the opportunity to do it and you say great, introduce yourself. Hi, my name is Kevin Ward, I'm a local real estate agent. However I occasionally run across or I'm doing some marketing to some distressed properties and sometimes some really run down houses that look like crap and smell the same. If you are interested in those kind of properties and like buying ugly houses, make sure I get your business card before you leave tonight. The moment you say that, okay, you're going to have at the first break, you're going to have people lining up to give you their business cards. You'll even be, while you're sitting there in the meetup, group meeting, you'll literally have somebody tap you on the shoulder. You look and they're like, he wants you to have his card. And they're handing you business cards. Whenever they know that you find ugly properties. Cash buyers go like, I want an agent that finds ugly properties. All right? That's how you get them. Don't talk about you and a traditional real estate pitch like, I find ugly houses. When, if you like ugly houses, let me know. And then you can have a conversation like, what market area you're looking in, what are your, you know, how do you, what, what kind of investing do you, what kind of cash buys do you do? What's your price range, what location? What is your sweet spot? What kind of margins are you looking for? All kinds of questions you can ask once you start a conversation with them. But the best part is now you can literally walk away from one investor meeting with half a dozen or more cash, real cash buyers who will write offers on properties that you find today. Now, they're not going to be fair market value offers. They're going to be wholesale offers, they're going to be lowball offers. But sometimes that's what's needed. Okay, now let me just deal with a couple of sometimes fears that agents have and they go like, well, what if I get this cash buyer and I don't have a deal for him? And I, like, I don't have a deal for him in a month or two months or three months. I mean, isn't he going to be like, think I'm a fraud? No, he's not expecting, he's not waiting for your phone call. Okay? They don't, they're not, they don't like, put all their eggs in the basket and going like, okay, now I have an agent. I'll wait for you to send me deals. They have their own. They do marketing, they do whatever things they're doing. They're going to these investor group meetings. They're looking for properties all the time, and they're putting out all the different feelers and you're just another feeler for them. And if you don't call them with a, with a hot deal, they're not going to go like, well, you're not for real. They weren't waiting for you to call. So if you don't call them for two months or a year or two years, it doesn't matter. When you need them, you have them. Are all the cash buyers who put themselves out there legit? Are they going to all buy it? Make offers on every property? No. So I want to build a, I want to build a portfolio of cash buyers. I want to build a group of cash buyers that whenever you get a distressed property or you get a super motivated seller that needs to get out quick or an ugly house that I can email all 17 of your cash buyers or all 6 of them or whatever and say, hey, I've got this. Here's this property. Not on the MLS yet. It's ugly. It needs some work. Here's the, here's what its market value is today. Here's how much repair is needed. You can send it to them. Would you like to make an offer? If you would please email me and we'll, we'll, and we'll, we'll talk. That is a massively effective way to add horsepower to your business, to give you just another way to get buyers, to get sellers to make deals happen where when an opportunity comes, you're prepared to meet that opportunity because you have buyers in your pocket all day, every day, if that makes sense. Make sure you give the post a thumbs up. You give the video a thumbs up. Like it. Put any comments or questions you have below. 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