Kevin Ray Ward says listing agents need scripts, daily prospecting, and systematic follow-up to win clients. Being nice doesn't work. Mastering conversations and converting leads through repeated practice is what actually closes deals.
Chapters
You gotta master the game of scripts and conversations, of how to talk to people, of how to lead and influence and persuade, how to lead people to say yes to you, how to get people to hire you, how to get people to set appointments with you, how to get them to commit to work exclusively with you, to pay you a commission. That's what actually works. What works is when you're consistent in your activities, consistently doing lead generation, consistently doing lead follow-up, consistently talking to people, consistently building relationships, and mastering the game of doing that, mastering the game of lead generation, of lead conversion, of getting listings. And of actually getting the results once they hire you. You have to be willing to master the game. Skill comes from consistency and mastery. It doesn't come from being motivated. It doesn't come from being a nice person. It comes from you actually running the miles, putting in the training, and doing the work.