One Listing Became Three (Here's How) #realestatecoaching #listingagent #motivation

Now this is the magic, that when you take a listing, you're also auditioning for more listings to come from this. And this is the part that 99% of agents miss, okay? The woman that walked into the open house that said, I don't wanna buy this house, I already own a home down the street. And she walks up to Brandon and she goes, I want this level of service when I sell my home. And then he got another seller referral directly from that, that was an expired listing. And all of a sudden, one listing became 2 more listings, a total of 3 listings. See, this is the whole game. When you go out and you do the work, this is not just stick it in the MLS, stick a sign in the yard and wait, okay? You do the door knocking, you do the event, you invite people, you do the marketing blitz. You're not just selling this house, you're also pre-auditioning for your next listing and the listing after that and the next listing after that, live in front of every neighbor, in front of every homeowner on the market. Every person who walks through that door That, my friend, is the cascade. One deal turns into a cascade of more deals.