Kevin Ray Ward says real estate is a mental game where agents swing between highs like landing a listing and lows when deals collapse. Without emotional resilience, agents burn out fast. Only those who can handle the roller coaster survive.
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This is something nobody talks about. The mental game of real estate is critical for you to win, for your mental health. You've got to have mental toughness. This business will mess with your head. You'll swear that everybody's a liar, everybody hates you. You got to be willing to be mentally tough and handle your emotions and the ups and downs, the disappointment, failure. You'll get frustrated as crazy at times, and then you'll have something good happen. You'll get a client, you'll get a listing, and all of a sudden, yes, The world is great, everything is great, and then all of a sudden that deal falls apart or the seller changes their mind, and then it's all like you're in the pit again. You get momentum and then you lose it. There's just up and down. It's almost like living on this emotional roller coaster, and that's the game. And only the mentally tough survive. So if you don't have that mental toughness, this game gets very, very heavy, very, very fast.