Kevin Ray Ward says real-estate agents should target baby boomers, who make up 53% of sellers and 42% of buyers this year. Boomers own the nicest homes, have higher credit scores, and more equity. The median age of repeat buyers is now 62.
Questions this video answers
53% of sellers
42% of buyers
Born between 1946 and 1964
40 years old
62 years old
While the masses spend their days dominated by doubt, distraction and dead ends, the masters go through their day on fire, my friend. Welcome to the Fire zone.
Alright guys. Baby boomers. Baby boomers. Baby boomers. That's where the action is at. Hey there, it's your coach, Kevin Ray Ward with your fire zone message of the day. And today's fire zone video is primarily for my real estate coaching members, my real estate agents or people in real estate. Because NAR just came out with numbers for this year and 53% of all sellers and 42% of all buyers in the United States are baby boomers. This year, 53, over half of the sellers in the market are baby boomers. I've been talking about this for four years. That baby boomers, people that are born between 1946 and 1964, that means people in their 60s and 70s are the one that's they're selling. They're the ones that are gonna be selling, they're gonna be moving and that's what we're seeing right now. 53% of sellers this year in the market have been baby members and 42% of the buyers and first time homebuyers. The average, the median age used to be in their 20s and then it went to the 30s. Now the median age of first time homebuyers is 40. Okay? So people are getting older and older. The median age for repeat buyers, people that have bought more than one house is now 62 years old. So I've been talking about this forever for real estate agents. Be focused on baby boomers. Focus on baby boomers. Now here's the reason. And so for those of you that are not real estate people, this is what you need to focus on. And your business is if you're in a business that sells products or services, baby boomers have the most discretionary income. They have the most wealth of any age group in America. That's right. People in their 60s and 70s have more discretionary wealth and they're, they have higher credit, they have more wealth, they have more equity in their homes, which means they have money. And now they're getting older. So what do they want? They want to stay healthier. So if you're depending on whatever space you're in, if you're a chiropractor or whatever it is, this group right here is the money, okay? It is the money target, your, your marketing target, your prospecting target, your focus on, on these people. Now again, I'm going to give you several reasons why baby boomers, if you're in real estate. Why baby boomers are so good. Number one, they own the nicest homes. Okay? They own the homes that they raise their families in. They own the big houses. They own the nice neighborhoods and luxury market. A lot of those are baby boomers. And their kids are all grown. Their kids are gone. So they are looking to downsize. Now, here's the other thing. They're used to being homeowners, so when the downsize, they sell the big house and they buy another house. So they tend to sell and buy, buy. And the credit rating, the credit scores of baby boomers are dramatically higher than any other age population in the United States, period. And probably in North America. They have better credit and they have more equity and they have more stability. And they're not first timers. They've done this before. So they're not as. They're not as pushnickety and, and, you know, up and down emotional when it comes to this whole process. That when they see you as a professional and they're looking at selling and they're going to be all selling in the next 10 years, is that's where you want to be focused? Opportunity is huge. Baby boomers. Baby boomers. Baby boomers. That's where it's at. Three, two, one. Off you go.
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