Kevin Ray Ward walks through his system for getting listings fast: target expired and canceled listings plus for-sale-by-owner properties, call the owner the day after expiration, then text "Are you still accepting offers on your property?" if they don't answer. Master the script and objections, and you'll book appointments.
Chapters
Expireds are still the lowest hanging fruit. If you want to get listings fast, this is how you do it. This is how I started my business. I didn't know people, I didn't have a marketing budget. My broker said go after expireds and for sale by owners. That's what I did. This is still the highest return on investment of being able to get a listing fast. Now, it's not the easiest way, but it's the fastest way. And when you understand the process, you learn how to break through their resistance and handle their objections. Expired listings, canceled listings, they are Amazing. Now the lead generation strategy is pretty simple. Just send a text message to them the day after their listing expires or is canceled. Just say, hey, are you still accepting offers on your property? And you'll get a large percentage of them that will respond to that. Okay, you call them on the phone first thing, call them, they answer, say, hey, this is Kevin, I'm a local real estate agent. Are you still accepting offers on your property? If they don't answer, you send them the text. And with that, then you engage them into a conversation, find out their motivation, and then set the appointment.