Kevin Ray Ward tells real estate agents their income didn't drop because the market broke. It dropped because their business model only worked when interest rates were low and demand was high. The market didn't break you. It exposed what was already broken.
Chapters
If your income as a real estate agent has gone down over the last 2 or 3 years, you already know you are not alone. But here's the problem: most agents think it's the market, and it's not. And if you don't understand what's actually happening, you're going to keep getting it backwards. Now, you got an option. You can either blame the market, or you can look at it and say, okay, how do I need to adjust and adapt because the market has actually changed? Because the market didn't break your business, it just exposed it. And that's what you have to understand. The real reason that your business and your income is down is because the way you were running your business. The problem is when the market is hot, when interest rates were hyper low and everybody's wanting to move, everybody's buying and selling, it makes you feel like you're hot. Makes you feel like you're doing business right. But when the market cools off and your business goes down, it's a reflection that what you were doing was just riding the wave. My friend, the wave is over. And if you want to succeed now, and you can succeed in real estate now, but you got to do it different. And you got to understand, you can't play the game the way the average real estate agent plays the game if you want to get extraordinary results. Even when the market has been slowed down for the last 3 years, this is how you turn all of it around. If you want to get your income back, you don't need more leads, you need a different model.
