Kevin Ray Ward (founder of Yes Masters Real Estate Success Training) delivers a short training-style talk arguing that the single overlooked success secret for real estate agents is mastering the ability to deliver the best results for clients. He contends that most industry discussion focuses on technology, marketing, branding and convenience, but that clients primarily want results—especially getting the most money in their pocket. Ward claims over 95% of sellers prioritize price and argues that agents who consistently secure superior financial results become bulletproof to market disruption, lawsuits, discount brokers and iBuyers. The chunk ends with a promotional call-to-action for a three-day training camp teaching these result-delivery skills.
Chapters
If your clients matter the most, that there's really only one thing that they want at the end of the day, and that is results. Hi there. It's Kevin Ward, the founder of yes Masters Real Estate Success Training, helping you get more yeses and more successes in your business and. And in your life. And today I want to talk about the one success secret that nobody talks about, the one success secret for real estate agents that nobody wants to talk about it. Now, everybody is talking about technology. Everybody talks about technology, everybody talks about marketing and marketing plans, Everybody talks about customer service, everybody talks about branding, everybody talks about open houses, and they talk about drones. But the one most important success secret for real estate agents, nobody wants to talk about. Now, what is that one success secret? Well, I think it starts with the fact that there is ultimately one thing that matters the most for you as a real estate agent, and it begins with who matters the most in your business, and that is your clients. See, it's not about you, it's not about me. It's about the one that you represent, and that's your client. It is all about them. And so the one success secret is the one thing that they want the most if your clients matter the most, that there's really only one thing that they want at the end of the day, and that is results. The one thing that your clients want more than anything else is they want the best results. And that, my friend, is the one success secret that nobody wants to talk about it. Nobody trains on it. I've never been trained on this. Brokers don't talk about it. Your managers don't talk about it. Trainers don't talk about it. The NAR isn't going to talk about it. They talk about rules and they talk about ethics, and they talk about contracts, and they talk about lawsuits, and they talk about the technology disruption and all of that stuff they're talking about, but they're not talking about delivering the best results. And frankly, all of this disruption that's happening in our industry right now, all of the lawsuits and all of the talking and all the hullabaloo that you hear going on in the real estate industry, it all comes back to this one thing, and that is that real estate agents are not known for delivering fabulous results for their clients. The reason, people, the reason. The reason we're threatened by technology is going to replace agents is because the public perception is, why do I need an agent? They don't do that much. They just charge big commissions. Every. Every big lawsuit that's going on against the NAR and brokerages and MLs and boards and all of that kind of stuff, the big stuff, the class action LAWSU all goes back to a few sellers who believe that they were not represented well and that they paid huge commissions and did not get huge results because if they believed that they had gotten the best results with their agent, all these lawsuits would not have existed. And yet nobody wants to talk about it. Why do we not want to talk about it? Because it's hard. Because getting the best results requires mastery. But the beautiful thing about it is here's the secret, here's the success secret about it. And that is when you master delivering the best results for your clients, your business is bulletproof to anything that's going to happen in the industry, whether it's lawsuits or market shifts or technology or discount brokers or ibuyers. Anything out there that's coming or going to come, your business is going to be bulletproof and oblivious to all of that when you master becoming the best at delivering the best results. Because I can tell you right now, discount brokers, they're not talking about results. Ibuyers aren't going to talk about delivering the best results. They're going to talk about it. They talk about convenience, they talk about, you know, we're cheaper, you're not have to deal with an agent. We're going to save you the commission. That's their whole marketing. They don't talk about getting better results. They can't. It's the one thing where there is no one that can compete with you. When you can master delivering the best results. All they're out there going like we help you save commissions. Well, think about it this way. Proclaiming to the world we help you save commissions is kind of like somebody going out there going like, I can help you avoid all those big car payments. Ride the bus, right? Here's the best way to avoid those ridiculous inexpensive car payments. Get a bicycle. You see, it may taking the bus or getting a bicycle may save you the car payments, but the car payments allow you to have your own car. And when you have your own car, you're able to do things you can't do. So whenever you can deliver a better result, then people will gladly pay for that. People will gladly pay for something that actually delivers tangible value to them. You see, what the ibuyers and discount brokers don't help clients do is help them get more money in their pocket. Not even to mention the fact that most iBuyer platforms charge more fees than a full service brokerage commission when it's all said and done. And here's the bottom line of this, that over 95% of all sellers now hear me good here. Over 95% of all sellers, number one desire is to get the most money possible in their pocket. That's what they want more than anything else. They, they like convenience, they like no hassle, they like, you know, not being ripped off. But at the end of the day they want the most money in their pocket. That's the result that they want. When you master the ability to learn how to position your property in the market, how to get the best offers, how to negotiate the best terms of price, how to protect the equity of your sellers in the negotiate of the inspection period, when you master getting them the best results and, and getting them more money in their pockets, when you master that, people will line up to hire you and they will pay you your price. It is the one success secret that will solidify your business and solidify your success in any place, in any market, in any time. And nobody talks about it because it's too hard. You want to win in the real estate business no matter what happens, master getting the best results. Now if you know you need help doing that, you want help doing that. I put the link below. I want to invite you to join me at my next three day training camp at our guest masters training camps. What we train you to do is how to deliver the best results for your clients. So that when somebody says what are you going to do different than everybody else? I help you get more money in your pocket. I help you get a better result than anyone else can get you. When you can say that with integrity and when that's the word that gets out about you, people will line up to hire you and nobody will be able to tell you no.
