What Gets Agents Hired Every Time #realestatecoaching #listingagent #motivation

Certainty is the multiplier. Certainty is what turbocharges all of your actions and everything. See, Brandon said it this way. He said, the certainty, the conviction that, you know what, you're dumb if you don't hire me. So he actually believes that conviction is not just earned by being cocky. It's earned because he had a process and then he took that process and he projected his certainty in the conversation. That's how he walks into an appointment. It's not arrogance, it's certainty. And certainty is the most attractive thing that a seller will ever feel from you when they know that you believe, I'm the best decision that you could ever make. When you run the selling system and you master this process and you know it works, here's the beauty. You stop hoping for the yes and you can honestly expect the yes, that it's almost like people don't have the ability to tell you no.