WHY MOST NEW REALTORS FAIL - KEVIN WARD

One of the things that bothers me the most is the number of new real estate agents that get in the business and then they fail. And the reason it bothers me is because it's totally avoidable. Hi, my name is Kevin Ward, the founder of yes Masters Real Estate Success Training, helping you get more yeses and more successes in your business, your life. And they want to talk about why most new agents fail. Why does that happen? Is that, Is it, is it the market, is it the times? Is it technology? What is it that makes most real estate agents fail and really think there's. It boils down to three primary reasons that real estate agents fail. I want to go over those and then we're going to talk about how do you, how can you as a brand new agent guarantee your success? So number one, agents fail because they're not willing to work hard enough. And I say that because I'm looking here at a comment that I got from an agent on a training I was doing recently and I was training on how to succeed in real estate. And this was the comment that they posted in the chat bar. They said this, and this is probably about an hour into the training and they said, this sounds more and more difficult than I thought and way more work than expected, exclamation point. So you're starting a new business as a real estate agent. You are an independent contractor, which means you are self employed, which means your own boss, which means it's your business, which basically means you are an entrepreneur. You have the opportunity in America or wherever you're watching this, you have the opportunity to build a business that can make unlimited income. The sky is the limit. And you're upset because you're going to have to work too hard. If you're not willing to work hard enough to make it in real estate, go get a real job because you only have to work, do exactly what they tell you and you can get by with as little, little hard work as possible. But look, if you want success and real estate isn't. Guys, real estate is a business mentality career. It is not an employee career where it's like, oh, do I really have to do all that? It's going to be hard. Yes, my friends, if you want to achieve greatness, if you want to achieve success, you're going to have to do some things that are hard and you're going to have to work hard. I know we wish we could have it easy all the way beyond growing up, but if you want to be successful, you're going to have to work hard. The second reason most agents fail so one, they're just not willing to work hard enough. They try it, but they don't. They're not willing to put into it the required amount of effort. Maybe there was a misconception. Maybe you thought it was going to be harder. Maybe you thought it was going to be easy. I like houses, I like people. I'm just going to get a drive around and show people houses and make money. And you found out when you got in real estate. No, you have to build a business. You actually have to generate business. You got to find clients. And they're like, oh, I didn't think I was going to have to do that. I thought I was just going to, you know, show houses and write offers. And I wish it was that easy. But it is actually a job, it's actually a business. It actually requires effort, but happens. Second reason that real estate agents, my most new agents, fail is because they're, is because of fear. It's just, it's fear. And here's what's crazy. What do you think is the greatest fear that stops real estate agents? And most people would say, well, it's the fear of rejection or the fear of failure. And I will grant those two are pretty, can be pretty powerful. They were powerful for me. The fear of rejection was powerful. It was horrible for me. I hated the idea of rejection. However, I don't think it's the biggest fear that stops real estate agents. And here's what I think it really is. It is the fear of the unknown. It's that I don't know, what if, what if, what if that doesn't work? What if somebody gets mad at me? What if I fail? What if I make a mistake? What if, what if, what if? And it's that fear that we've never been here before. So because of that we have this lack of confidence. And so real estate agents get into it and all of a sudden they're like, I don't know what I'm doing. I got my license, I thought I would know what I was doing. I and I got my license and I don't know what I'm doing. And so, and we're, we have to step out of our comfort zone and it's too uncomfortable and so it's too easy for agents to quit. We got, it's easy to get into real estate and so it's easy to get out. And so they give up too easily because they get afraid and they're like, I don't know what to do and they don't know. And so they let the fear of the unknown stop them. And then the third thing that I think causes new agents who are willing to work hard, who are willing to go at it and face their fears and they're willing to do whatever it takes to do it, is just flat out a lack of effective guidance is that they get. Either they get the wrong advice or they don't get the. They don't get enough advice and they don't get the right guidance. And so they try and they try and they try and it just doesn't work. And they think it's them or they think it's the market or they think it's the times or the technology and they're like, it doesn't work and so they quit. And I think there's several mistakes that you can make as a brand new agent. So here's some of the mistakes you can make and I want you to avoid in terms of getting effective guidance. Number one, I think agents try to figure it out on their own. They have, we have, you know, we all have our ego and we want to look good and we want to do that. So we're like, I got this, I got my license, I can do this. And we like, I got the Internet, I got social media, I got YouTube, I can figure this out. And we try to. We're almost like the for sale by owner of realtors. And that is, you know, what's a for sale by owner? There's somebody who thinks they can do it on their own. They don't need help. Well, and you got your license and that's how you approach it. I don't need help. I can figure this out on my own. And you try to reinvent the wheel and it works. It can work, but it's going to take a lot longer and you're probably going to get a lot more bloody noses and waste a lot more dollars and a lot more hours and months trying to figure it out on your own. Another thing that they do is they trust that because they're in an office, has a lot of training or the broker says they're going to help them. They think that that is going to be effective guidance for them. In some cases it is, but a lot of cases it's not. And they find out once they get in that the broker's too busy for them or they actually don't sell houses anymore and they don't know what's up. Or, or maybe they do sell houses and you're actually competing against them. Or you ask your fellow new agents or other agents in the office who's just willing to give you some advice, and that agent probably doesn't have the success that you want. And what worked for them may not work for you. And so you don't get the effective guidance that you need, or you get a bad coach or a bad mentor that tells you things that are not really productive and not really powerful, and that takes you down the bad road as well. And I think for me, I was kind of lucky. So how do you, how do you guarantee your success as a new agent so that you don't fail like most agents? And here's just to think about it this way. If 80 to 90% of all realtors fail, okay, within two years, 80 plus realtors are out. If that's the case and you want to succeed, how, what do I got to do different? And that's the answer. I got to do something different. So if all you see all the agents going this way and you know that 80% of them are going to go off the cliff, then you probably want to look at what are the 20% doing that are going this way. That's the first thing is to think I don't want to follow the masses. If the masses of new agents are failing, then whatever they're being told, I don't want to do that. I got to think whatever they're doing that that's causing them to fail, I got to do something different. And I think for me, I was kind of lucky. So I'm going to just kind of say, how do you succeed? I'm going to tell you how I succeeded. And luck had part to do with this, but I had, I got this in my mind that I wanted to find the number one office in the market because it seemed to me like if you wanted to go where agents succeeded, the number one office that had the best agents, that sold more homes than anyone else, that would probably mean that they do something that helps people succeed. So I'm like, okay, so that's what I did. And I went and found the number one real estate agent in my market. And that's where I joined. Now in doing that and making that decision, I got lucky on a. Here's where I got lucky. I didn't know that the reason that they were successful is because they had some of the best training anywhere. And it had had an office where at every different level, you had a mentor and you had a coach, a manager that trained you till you reached another Production level. And you got a new. Another, you got a new. A new coach or a new manager in the office. And they were very into intentional about training and mentorship. And so I got real lucky. And that is I had good guidance. If you want to succeed in real estate, get good guidance. Get the best coach, the best mentor you can find. Okay? I don't think that because you got technology now that I can go on social media. And this is one of the big mistakes is agents, agents getting bad guidance as they go into social media and they find a real estate group and they go in there and they go, like, I'm new. Any tips? And now you got 150 tips from mediocre agents who maybe have been in for a year or less. Some have been in for more, and some of them are great tips. I'm not saying they're bad tips, but you think that because you get that you got guidance that that's going to help you do that. Look, I love the fact that, like YouTube and you're watching this video, very likely, if you're watching this as a video, you're watching it on YouTube and you got it for free. You're like, see, I got good coaching. I get free training on YouTube. Look, here's what I would suggest about YouTube training. And there's some great free videos on YouTube. And if you are just now new to my channel, make sure you subscribe to the channel and watch all my videos you can, because it's the best training that's out there. But it's not enough. What it does do for you, what you can do with great videos and stuff on YouTube, they'll help you and they'll give you a lot of guidance. I think the best thing to use it for is to help find the right coach for you. If somebody that you resonate with, somebody that you connect with, that they know what they're talking about and that you like the way they approach success. So get the best coach, the best mentor you can. If you want to be successful, invest in yourself, invest in your success, invest in your training. And that's what I did. I went to the. By the way, the company I went to had the worst splits of any company around. I mean, it was just like I was on a 50, 50 split plus on my first three deals, I had to split my 50% with my mentor. So I was literally on a 25, 75 split on my first three deals where I got 25%. And that was before the franchise took off their big chunk off the top. So it was like horrible split. But it was the right training and I had the right mentorship. And the second thing I think really helped me was I was desperate. I jumped into real estate full time. I had no savings, I had no plan B. And because of that, I was absolutely committed to do whatever it took. And I was willing to work hard, I was willing to face my fears and jump out of my comfort zone. And just in a sense, I had to get comfortable being uncomfortable. And if you want to buck the tide of the real estate failure. And by the way guys, what's crazy is if you're watching this and you're a new agent, do you realize that we have been here as I'm recording, recording this in 2019, we have been in one of the best real estate markets. It's been a upmarket for the last five, six, seven, eight years. It's been an incredibly good market and there's still 70, 80% of real estate agents are failing at it. Imagine what happens as starting to happen right now. The market starts to turn down, it's going to get tougher. So you've got to have an absolute determination. I will do whatever it takes to succeed. I'm willing to work hard, I'm willing to step out of my comfort zone and I'm going to find the best coaching and training that I can so that it will guarantee my success. Because here's what I can tell you right now. If you are willing to learn, invest in yourself and you're willing to do the work and you're willing to face your fears and step out of your comfort zone, you can succeed in real estate. Period. Now, if you're interested in more about what I can do to help you succeed in real estate as a new agent, I want to invite you to go to Agent power launch. Agent powerlaunch.com is training that I have for brand new agents. You can download a free real estate success blueprint, some other great stuff there. And also then just an introductory training that I have for brand new real estate agents called Agent Power Launch that will help you Power Launch your business on path to guaranteed success. Because you can do it. You got into this for a reason and I know you didn't get in real estate to fail. So do whatever it takes to succeed. If the video has been helpful for you, make sure that you give it a thumbs up. If you haven't subscribed to my channel yet, subscribe to it for more. Great training. And also what questions do you have? What are the things you're struggling with and post those down in the comments. They'll help me. And one, I'll answer some of those questions, but also help me decide what are the next videos that I'm going to shoot to help you on your path to success?