Kevin Ray Ward argues real estate pros shouldn't count on market forecasts like a projected 14% jump in home sales for 2026. A coaching client had her best year during a down market. Your daily work and systems matter more than what the economy does.
While the masses spend their days dominated by doubt, distraction and dead ends. The masters go through their day on fire, my friend. Welcome to the fire zone.
Okay, from our real estate peeps especially, they are forecasting that next year, 2026, that home sales are going to jump up by 14% after three years of the market being dead in the water. The worst three years in 30 years. Next year things are going to shake up. 14% increase in home sales. That means life is going to be good. Hey there, it's your coach, Kevin Ray Ward with Firezone message of the day. And I'm here to tell you that that is absolute baloney, okay? And here's why it's baloney is 14% increase in home sales is not going to change anybody's business. Just not. Okay? Now, is it good for the, Is it good for the real estate market? Is good, yeah, it's good. But if your market increases the number of transactions by 14, it's like, okay, if you increase your transactions by 14% next year over what you did this year, does that make your business better? And the answer is probably not. If you did, if you were doing 24 deals this year, two deals a month and you increase by 15, 14, I mean, you're going to get an extra two deals.
Three deals, maybe, maybe four deals, and they have three deals. How's that, how does that, does that transform your life? No, it's just like, here's the deal, guys.
It's never about what happens in the economy. It's about what you do in any economy. And this is true for not real estate agents. This is true for anybody that owns a business. And that is, it's what you do in any economy that's going to determine whether you make money or don't make money. Now, it's great. Real estate is going to jump up and all this kind of stuff. But just.
Don'T look at that. Well, if interest rates go down, my business is going to go up. Okay? Interest rates coming down makes it easier for people to buy. There's going to be more deals to be had. Yes. But what's going to make your business go up is the strategies and the systems that you implement. And you do. It's what you do that's going to determine whether you make more money next year or not. Okay? I'm here to help you make more money. I'm here to help you succeed. I'm here to help you go to a whole new level. But it's going to be on you and the choices you make the decisions you make is going to determine whether or not your business explodes next year or implodes. Okay, whatever the housing market does is going to do. But there are people this year that having their I just was talking to a former coaching member of mine that she's, she's like, I can't believe I'm having my best year ever. And in her market, it's one of the worst years in 30 years. But what's she doing? She's doing the work. So do the work, my friend. Don't count on the market. It's counting on you that matters.
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