Kevin Ward argues real estate agents have a fiduciary duty to be the best for their clients, not just competent. This means mastering skills that deliver more money, faster sales, and less hassle. He says agents should commit to this standard immediately, even if they're new.
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Foreign. Hi there, it's Kevin Ward, the founder of yes Masters Real Estate Success Training. And today we're going to get real. We're just going to get right down to the nitty gritty. And that that is, as a real estate agent, what is your number one responsibility? What is the most important responsibility that you have as a real estate agent? That now the simple answer to that is your number one responsibility is to the client's best interest. Right. It's from a legal perspective, we call that your fiduciary responsibility, your fiduciary obligation that you have to your client to act in their best interest. But I want to take it to the next level and really raise the bar just a little bit of a distinction about what is your responsibility to your client beyond the just fiduciary? Because I think what includes in fiduciary is what does it really mean to be an agent who's committed to their best interest? And here it is. And this is going to be weird to some of you to think this way, but I think this is where you need to think. I want you to forget what the industry standard is and start thinking about your number one responsibility is. Because here's. Let me just say, here's what some people say. What is your number one responsibility for a seller to get their house sold? What is your number one responsibility for a buyer to help them buy a house? Right. I don't think that's enough. I think as a fiduciary, you have a higher responsibility than you think. And here's what it is, I believe your responsibility if you want to be great, if you want to be great as a real estate agent is this. And it is to be the best. I think that's your responsibility. What do you mean to be the best? I mean, you like be number one in the market? I mean to be the best. To be the best real estate agent on the planet when it comes to helping that client of yours get the best result. Now, why is that your obligation? Why is that your responsibility? And here's why. Because it's what they want. It's what they expect. Think about it. What does your client want from you? Are they wanting the 10th best agent? And what they're looking for is if they're selling their house, they want the agent that can deliver the best result for them. Right? They want the most amount of money and the best amount of time with the least amount of hassle. What do they want? They want the best. They want the best agent. Have you ever gone On a listing appointment and had the seller say, well, we're just looking for one of the top. You know, we don't care if they're on the, you know, 10th, 20th, the 30th best agent. We just want a good agent. No, they want the best. It's just the way people think, right? They don't want you to come in and go, like, Mr. Ms. Seller, I'll do. I'll work as hard as I can for you. I'm probably one of the top, probably one of the 20th, 20 best realtors here. Like, I'm 18 or 19. Are you guys okay with that? And they're like, well, we want to talk who's the best. That's who we want to talk to. Most people that, you know, they want the best. I think it's your responsibility. I think what we do as a real estate agents is too important to aim for anything less. Look, if you are going to have heart, if you're going to have surgery, whether it's heart surgery or any kind of surgery, you want a mediocre doctor doing the surgery, or do you want somebody who's the best at getting the best results? That's your responsibility. They want the best results, who's going to get them? That the best agent. Now, what does it mean to be the best? It means to be the best. It means to find out what does it take to deliver the best results for clients and then be better at that than anyone else. How do you become better? The same way that you become better in any activity where performance matters. You train, you practice, you rehearse, you learn the skills and you master the skills that matter. Not in looking the fanciest, but in getting the best results. That's what it's all about. It's in delivering the best results to your client. Now, here's the power of this. You go like, well, I'm new. What is it? You know, you're telling me I got my responsibilities to be the best. I can't. I mean, maybe in a few years, but I'm not the best right now. What do I do? Here's what you do. You commit. You make the commitment. Right now my responsibility is to be the best agent for these clients. And I'm going to do that. I'm going to be the best. Now, the moment you make that commitment, everything just changed because it just got totally real, didn't it? The moment you commit. I know for some of you, you're watching this going like, what are you talking about? This best stuff and all this kind of stuff. See, the industry is so full of people who are just okay with mediocrity, who are just like, I'm pretty good. I better than average. Is that the standard you want to go through your life with? Or do you want better? Do you want the best? See, the agents that I work with, the agents that I train and look for in my coaching, I'm looking for agents who are committed to being the best. They're really committed to greatness. And the moment you commit to that and go like, okay, that's what I want, you're going to start playing immediately at a different level than most of the agents in your industry and in your market. Immediately, that raises the bar for them. Your intensity just went up. Your commitment just went up. And every single client that you talk to can tell it. They can tell the seriousness with which you take your responsibility. Because here's a family and they're moving and they need somebody to help them sell this house and their dream house. They need them to help them buy this house and they got to get this home sold so they can get to that house before they lose that house. And they're counting on you deliver. They're counting on you to navigate them on that journey. They don't want some mediocre agent. They want the best agent who can deliver the best results. It's your place when the moment you embrace this, the moment you go like, okay, I got it. I'm on the best, everything changes. Everything changes for you. Everything changes for your client. Everything will change in people's ability to tell you no, they can't do it anymore. They will only tell you yes. So commit to be the best. Play to win. Always expect yes. And remember, this is your responsibility to be the best. If you like the video, give it a thumbs up. Make sure you comment questions below. Share it, and I'll see you soon.
