In this commentary, the speaker outlines Charles Schwab's rollout of direct Bitcoin and Ethereum trading for its roughly 40 million retail clients. Schwab announced the service in April 2026 and launched the first wave on May 13, offering a 0.75 % per‑trade fee—lower than Fidelity (1 %) and far below Coinbase’s ~4 % fees. Customers must apply for a separate Schwab crypto account, with Paxos handling small trades, and the service is unavailable in New York and Louisiana. The speaker emphasizes Schwab’s massive scale, managing $13 trillion in client assets compared with Coinbase’s $294 billion, and notes that Schwab’s customers already held about 20 % of U.S. Bitcoin fund assets before the launch. He references the incoming CEO’s initial dismissal of crypto and his later admission that Schwab now directly competes with Coinbase. The narrative stresses how the new button eliminates the need for separate apps and passwords, effectively lowering barriers between traditional finance and crypto. By mid‑2027, Schwab plans to extend the same functionality to its financial advisors, who oversee roughly $5 trillion. The video ends with a promotional call‑to‑action for a $1 automated research and trading service.
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Charles Schwab just turned Bitcoin trading for almost 40 million accounts, and one of them might actually be your account. So we're not talking about a fund, not a stock that tracks crypto. We're talking about real Bitcoin and Ethereum sitting right next to your index funds inside of the Charles Schwab app. Here's everything that happened. In April, Schwab announced it. On May 13th, it went live for the first wave of customers. The fee is 3/4 of 1% per trade. Fidelity charges 1%. Coinbase can charge about 4%. The giant showed up and undercut the entire industry. Your coins sit in a separate Schwab crypto account that you actually have to apply for, and a federally regulated company called Paxos handles the small trades. And here's a small detail that proves that this is all real. New York and Louisiana are excluded. Lawyers don't carve out states for a publicity stunt. Now let's talk about the scale. Schwab holds $13 trillion of client money. Coinbase's entire platform holds $294 billion. Schwab is roughly 45 times the size of Coinbase. And yes, most of that $13 trillion is in stocks and in funds. That's the point. It's the money that hasn't moved yet. And Schwab's customers were already hungry. Before this button ever existed, they held about one-fifth of all Bitcoin funds in America. So here's my favorite part about all of this. In late 2024, as Bitcoin ran towards $100 grand, Schwab's incoming CEO told Bloomberg, quote, I have not bought any crypto and it feels silly. His own customers told him he was missing the boat. 18 months later, a reporter asked if this launch puts Schwab direct competition with Coinbase. His entire answer was absolutely. This is crazy, right? If you already own crypto, Here's what kills the last excuse. For years, buying Bitcoin meant new apps, new passwords, websites your parents would never touch. Now it's a button inside the same app their retirement lives in. The wall between ordinary money and your coins keeps coming down, and the money on the other side is $13 trillion. If you're a Schwab customer, Open the app or go to schwab.com/crypto. It's rolling out in waves. Some of you have that button already. The rest can actually join on a waitlist today. One more thing I have to explain. Schwab already said what's next. By mid-2027, it plans to hand the same button to its financial advisors, the people managing your parents' money and the $5 trillion they control. Remember that. The door didn't just open. The entire vault just opened. By the way, if you want to learn how to make money off of this great wealth transfer and you want to learn how I automatically research and automatically trade, go to the link in my bio. We give it away for $1. Go to the link in the bio and take advantage now.
