Alexander LorenzoCoinPicks, CoinPicks · Founder & Chief Investment Officer CoinPicks Capital 👇🏾This strategy made me 8 million dollars

Every Business Sells One of these 3 Things

20 Jun 2025 · 1 min

Watch on YouTube

0:37

This content was created by Alexander Lorenzo. This content was uploaded by Alexander Lorenzo. This is a YouTube video titled "Every Business Sells One of these 3 Things" (posted 2025-06-20). It features a single speaker giving short entrepreneurial/business advice: every business sells one of three things—saving time, saving money, or selling happiness—illustrated with examples (comedian and UFC fighter = happiness; product businesses = time efficiency and/or money savings; protein powder example). The excerpt is in English and focuses on how founders should identify what their business is selling.

Chapters

If you're first starting business, memorize these 3 things. There's only 3 things you can sell. You can sell saving time, you can sell saving money, and you can sell happiness. That encapsulates every business possible. So for example, if you're a comedian, you're selling happiness. If you're a UFC fighter, you're selling happiness. This is entertainment. If you run a product business, you're selling time efficiency and you're also selling saving money depending on what you sell. For example, protein powder saves you money on the food, right? So if you eat a steak, it's probably more expensive. Protein powder saves you money and time because you can just quickly make a shake. Every single business encapsulates Those 3 areas. So the question is, if you're starting a business, what are you selling?