Morgan Stanley removed restrictions on crypto investing in October 2025, allowing 16,000 advisors to pitch Bitcoin funds to any client in any account type, including IRAs. The firm capped allocations at 4% and launched its own Bitcoin fund at 0.14% fees. Bank of America's Merrill Lynch followed in January 2025, signaling a broader Wall Street shift toward mainstream crypto distribution.
Morgan Stanley just unleashed 16,000 financial advisors to pitch crypto to every client it has, including inside your IRA. On October 15th, 2025, Morgan Stanley's $8.2 trillion in client assets tore down every gate that was surrounding crypto. Before that, you needed $1.5 million at the firm and an aggressive risk rating, and you could only buy it in a taxable brokerage account. All three rules died in one memo. Now, any client and any account type, retirement accounts included, can get pitched crypto Bitcoin funds by their own advisor. The menu is tight. BlackRock's fund and Fidelity's capped at four percent of the portfolio. But the funds aren't the story. The phone calls are. Here's what an ETF never did: a Bitcoin ETF sits on a shelf waiting for you to find it. An advisor calls your house. Sixteen thousand of the most trusted salespeople in American finance can now pitch Bitcoin. For your retirement account. When Morgan Stanley first tested this in August 2024, a former SEC lawyer said the firm must have a death wish. 14 months later, they doubled down, and one insider called it— Matt Hogan, Bitwise Investment chief, basically wrote in April 2025 that the 4 giant wirehouses— Morgan Stanley, Merrill Lynch, Wells Fargo, UBS— controlling over $10 trillion would all open for Business on Bitcoin ETFs. Two dominoes already fell: Morgan Stanley in October, then the Bank of America flipped Merrill Lynch on January 5th, 2025. 15,000 more advisors, same 4% playbook, and they didn't stop pitching other people's funds. In May, their E-Trade arm started rolling out Bitcoin, Ethereum, and Solana trading. Half a percent per trade, cheaper than Swabs or Fidelities, heading for 8.6 million E-Trade customers later this year. In April, Morgan Stanley launched its own Bitcoin fund. Ticker is MSBT at 0.14%, the cheapest spot Bitcoin ETF in America, undercutting even BlackRock themselves. A Bloomberg analyst called it arguably the biggest Bitcoin ETF launch ever. So I need you to take a step back. In under 2 years, Wall Street's most conservative wealth machine went from a 7-figure gate on crypto to manufacturing the entire product, running the exchange, and arming 16,000 advisors to sell it. 2 wirehouses down, 2 wirehouses to go. The Morgan Stanley's wealth chief already named phase 2, a full digital wallet landing in the second half of 2026. Somewhere right now we have advisors calling people about Bitcoin, and I think that's crazy. By the way, guys, if you want to take advantage of this wealth transfer and make money off of AI automated trading and the adoption of crypto, I have an AI that recommends trades automatically and gives me the research. Link in my bio. Click the link. Give it away for $1.
