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In this brief video, Alex Lieberman offers a single, focused piece of advice for achieving organic growth on social media platforms such as X. He frames the guidance as a metaphor: be a shepherd, not a sheep. Rather than merely echoing existing conversations, a creator should add original value and lead the discussion, which fosters genuine, sustainable audience growth.
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SF startup Eve just raised $103 million led by Spark Capital with backing from a16z and Lightspeed.
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