60 Second Startup: Actual Veggies

4 Dec 2023 · 1 min

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In a rapid 60‑second pitch, co‑founder Hailey Swartz introduces Actual Veggies, a brand that creates chef‑crafted, whole‑food veggie burgers. The company was founded after co‑founder Jason quit meat for health reasons and discovered a market saturated with plant‑based products that lacked visual appeal and taste. Their solution is a restaurant‑style burger that showcases visible vegetables. Since launch, Actual Veggies has secured placement in over 3,000 retail locations—including Whole Foods, Kroger, Sprouts, and online platforms like ButcherBox—and has entered high‑end restaurant menus such as Delilah in Los Angeles and Prior Vida in Miami. The brand reports $5 million in revenue for the current year with a projection of $10 million next year, emphasizing a mission to "put the plant back in plant‑based" and bring premium whole‑food options to grocery shelves.

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This founder has 60 seconds to pitch their business. Watch to the end to see how much I would invest.
Hi there, I'm Hailey Swartz, one of the founders at Actual Veggies. At Actual Veggies, we make chef-crafted veggie burgers. We started Actual Veggies because my co-founder Jason stopped eating meat for health reasons. When we went to the grocery store, we found aisles and aisles of plant-based meat and honestly a ton of veggie burgers that didn't look like they tasted that good. So we decided to bring a restaurant-style veggie burger to the grocery store, one where you can actually see and taste the veggies in it. Fast forward to today, and we're in over 3,000 retail doors, including Whole Foods Nationwide, Kroger, and Sprouts, and almost every online retailer, including premium meat delivery service ButcherBox. This year we'll do $5 million in revenue, and next year we'll do $10 million. We are excited because full circle, we now also service high-end restaurants like Delilah in LA and Prior Vida in Miami. We're excited to continue to put the plant back in plant-based and bring premium whole foods to the grocery store.