A 7-figure business is building less sh*tty pet products thanks to a famous pup. Would you invest?

21 Sept 2022 · 1 min

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In this interview, the founder of Little Chonk (Speaker B) explains the company’s mission to improve low‑quality pet products by offering a well‑designed dog backpack. The idea stemmed from the founder’s own extensive travel with a dog, leading to a product that lets owners carry their pets comfortably. The business projects to surpass seven‑figure revenue within the first three quarters while maintaining a $0 customer acquisition cost. Highlights include a launch that sold out in four minutes, an emotional story of a customer using the backpack to create lasting memories with a dying dog, and a scrappy marketing win where the brand leveraged the dog Maxine’s social media to secure a month‑long MTA digital billboard campaign across New York State. The founder admits entrepreneurship wasn’t a pre‑planned path but emerged from a sense of responsibility to a growing community demanding better pet experiences. The interview ends with a call for investor comments.

What's the name of your business?
Little Chonk.
What is the problem that you're solving?
Pet products are built like shit.
What is your specific solution to the problem? This dog backpack. How'd you come up with the idea for the business?
Nobody's carried their dog and traveled more with their dog than me.
How much will you do in revenue this year?
We'll eclipse 7 figures with the first 3 quarters of that on a $0 CAC.
What is the best oh shit moment you have from building the business?
When we launched, we sold out in 4 minutes.
What is the craziest story you have from building the business?
There was a woman out west whose dog was dying. She got our backpack and she was able to go on this amazing hike with her dog. They brought a photographer, she brought her family, and then several days later the dog passed away. So being able to give people some of those memories is Mind-blowing to me.
What is the scrappiest story you have from building the business?
We used Maxine's social channels to get ourselves a month-long campaign with the MTA, which included covering all of New York State with digital billboards for their Away program, but featuring Maxine and her backpack.
How did you know you wanted to be an entrepreneur?
I didn't. But, you know, we got so many followers that it just became a responsibility to give our community that we were building what they were demanding, which were better designed products, better experiences with their pets.
Maxine, any thoughts on the business for investors? Comment below if you would invest in the business.