A guy tweeted a Fortune 500 CMO offering to wear any costume and perform at the College National Championship for 50-yard-line seats. HubSpot took the bet, turning it into a stadium-wide stunt that reached millions. The lesson: riskless bets work when you actually take them.
This is me at the College National Championship game dressed in all orange, trying to go viral. You're probably wondering how I got here. With literally 30 seconds of thought, I fired off the following tweet. I have a proposition to any bold Fortune 500 CMO. If you buy 50-yard line seats at the NCAA National Championship for my 8 friends, we will dress in whatever costume you want. We will do whatever you want when the camera is on us, and we will document the entire journey. Then the messages started flowing in, and now we have to do a marketing stunt with HubSpot in front of millions of people on TV and in a stadium. I think this whole thing is a lesson in the beauty of taking riskless bets and shooting your shot, and also the power of creativity and doing things outside of the box.
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