Hush founder discusses building the world's largest weighted blanket brand to 150,000 customers. A Kickstarter raised $1.5 million, but Christmas 2019 brought disasters: overselling 12,000 units and shipping the wrong product to 10,000 people. The company now focuses on community-driven design and direct customer relationships.
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What's the name of your business? Hush. What is your business in one sentence? We sell the world's most popular weighted blanket. What is the problem you're solving? 1/3 of Americans suffer from insomnia, anxiety, and even more from stress. We solve that. How big is your business? We're the world's largest seller of weighted blankets. How did you come up with the idea? My partner did, actually volunteering at a camp that helped children with special needs. What is the craziest story you have from building your business? Our first Christmas, we oversold 12,000 units, and a lot of people didn't get their gifts. The sleep space is super crowded. How do you stand out? We work directly with our customers. We have over 150,000 customers that tell us what they want, And then we make exactly what they need. How big is your team? 26. What motivates you to get up every day and grind on your business? Knowing that we have over 150,000 people who are sleeping better because of our products motivates the shit out of me. What was your best oh shit moment? When we did $1.5 million during our Kickstarter campaign. What was your worst oh shit moment? When we shipped 10,000 people the wrong product. What's the number one priority for the business right now? Grow within our community. What is the number one risk to the business right now? That our community doesn't grow. Comment below if I should invest $10K into this business.
