Alex Lieberman argues pivots aren't all-or-nothing decisions. Instead, spend 80% of effort iterating your current product toward product-market fit, and 20% on experimental ideas that might eventually replace it.
I'm not sure if it's time to pivot my product. How do I figure that out? People think of pivots as these massive decisions that you have to make. Black or white, pivot or not pivot. It is way more nuanced and the decisions are way smaller than that. Here's how you should think about it. 80% of your effort should be spent iterating on your current product, trying to get it to product-market fit. 20% should be experimentation where you're trying new things that could ultimately perform better than your core product right now.
SF startup Eve just raised $103 million led by Spark Capital with backing from a16z and Lightspeed.
