Jupiter: Salon quality anti-dandruff shampoo

11 Mar 2024 · 1 min

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0:52

Robbie Salter pitches Jupiter, an anti-dandruff shampoo brand for women. Fifty to seventy-five percent of people get dandruff, but existing brands ignore the half of the global population that are women. Jupiter has served over 100,000 customers with salon-quality, color-safe formulas and donates 5% of proceeds to mental health.

Chapters

This founder has 60 seconds to pitch their business. Watch to the end to see how much I would invest. Hey everybody, my name is Robbie Salter and I'm one of the co-founders of Jupiter. So Jupiter sells anti-dandruff and dry scalp products that women actually want to use. But let's take a step back. So 50 to 75% of the world gets dandruff at some point in their lives. 50% of the world is women, and 50% of women color treat or chemically treat their hair. The problem is, is that these incumbent brands are targeting guys like you and I. I used to get dandruff. They're not speaking to women who are looking for salon quality, clean, color-safe scalp solutions that, like I said, are safe for color-treated and chemically treated hair. In addition, one that comes with a money-back guarantee. Clearly, that's where Jupiter comes in. And since launching, we've served over 100,000 customers to date. The best part yet is that 5% of our proceeds go to mental health causes, so our customers feel as good about what's on their head as what's in their head.