Sophia Amoruso Loves Liquid Death Water

14 Oct 2022 · 1 min

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0:52

In this brief YouTube clip, speaker A, an investor in Liquid Death, discusses why the brand’s water packaging and marketing stand out. He notes his participation in the 2019 funding round that valued the company at about $8.5 million and highlights the brand’s ability to turn a basic commodity—water—into a cult‑like, photogenic product that people feel emotionally attached to, even tattooing the brand. He connects this approach to his experience with Nasty Gal, emphasizing that products that look good on camera and inspire social sharing are key to modern brand success. The speaker uses Sophia Amoruso’s endorsement as a cultural touchpoint, framing Liquid Death as a pinnacle of brand building.

Chapters

It is just water, but— oh wow, Sophia's got it on cam. It's like in my fridge. I'm a proud investor. I was in their round where they were valued at like $8.5 million or something in 2019. Nice! The packaging is like shareable. It's a commodity, but I looked at it and I was like, one, this is something that someone's gonna get really excited about. A guy playing a guitar, like jamming out with his friends, is gonna like smash it on his forehead or something. And Nasty Gal, every single thing was like, if it's photogenic, if you want to point your phone at it today, like that's the problem. product that you need to make. And to turn something that is literally pouring out of the earth for free into something that people are like cultishly obsessed with is kind of like peak brand for me. Yeah. Like, if you can turn something you can pour out of a faucet into something that people are emotional about or getting tattoos of, like, that's the best brand you could possibly build.