This business sells $1 million of shower-less shampoo.

13 May 2024 · 1 min

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In a 60‑second role‑play pitch, founder Sahil (Speaker B) presents Sware, a direct‑to‑consumer brand offering a shower‑less shampoo designed for people who work out. The product cleans sweaty hair quickly without suds, rinsing, or residue, addressing the market gap of no‑rinse hair‑care solutions. Sahil claims the business will generate $1 million in revenue this year and cites his own use as proof of product‑market fit. The investor (Speaker A) asks typical startup questions—business name, one‑sentence description, problem, solution, revenue model, and risk mitigation—then signals interest, stating the pitch appears to be a “go” and expressing a desire to learn more, while also requesting a $100,000 follow‑up meeting.

This founder is trying to convince this investor to take a follow-up meeting and invest $100,000 in their business. You have 60 seconds. You ready to do it?
I'm ready to do it.
Let's do it. What is the name of your business?
It is Sware.
What is your business in one sentence?
We make hair care for people who work out with clean ingredients.
What is the problem that you're solving?
We are solving for the fact that there's no product on the market that cleans sweaty hair quickly.
What is your specific solution to the problem?
Our solution is— let me show you— showerless shampoo. It cleans sweaty hair without suds, rinsing, or residue.
How do you make money?
We sell direct to consumer.
How much will you do in revenue this year?
We are gonna do $1 million.
80% of startups fail. Why is yours not gonna be one of them?
Because I'm my core consumer. I know that this product works for me and has changed my life. So we're just gonna change lots of lives.
Sahil, it is time. Is this a go or a no-go for you? I feel like this is the definition of a go. This is maybe not exactly the product for me, but it seems like you have product market fit and I'd love to learn more about the business.