7 Secrets to Immediate Magnetism

Welcome to the Rich Life Reframe podcast. We've been given an amazing opportunity in entrepreneurship that's never been available in any other time period. We live in a reality where the number of lives we impact can be directly reflected by the dollars in our bank accounts. This podcast is all about living a truly rich life that goes beyond the amount of income that we make. It means living the good life and existing in a state of freedom, security and well being. In this podcast, we'll be going through quick reframes that can help you get your mind right so you can truly live the life that you've always dreamed of. That being said, let's hop into this episode. What is up, everybody? Welcome back to another episode of the Rich Life Reframe. The topic that I want to talk.

About today is the seven secrets of immediate Magnetism. This is going to go through the psychology of persuasion. We're going to talk through seven key factors that make a huge impact on how people think about buying. The things that influence their buying decisions, the things that make us. Creating that desire in your clients. How can you do that in an ethical way, in a way that draws them to your brand in that magnetic way where they just can't get enough of what you're selling? So, um, this is based on Robert Cheldani's seven principles, and those are reciprocity, commitment and consistency, liking, authority, scarcity, social proof, and unity. So it's based on those seven and Robert Cialdini's. Cialdini's. I always say that wrong. Robert Cialdini's book Influence is a really good one, as is his book that came out after it, called Pre Suasion. Those are both really good books about buying psychology and how it relates to marketing and consumers. And they're just really good. So the first one is reciprocity. Basically, this means that, well, as we're going through these seven, I want you to start thinking about, if you can think of specific examples of when someone has used or when you've fallen in love with a brand because of reciprocity or because of the social proof or because you like them. You might be experiencing all of these principles in your own life and not even realize it. So as we're going through these, I encourage you just to think of that because that will help you translate. How you like being sold to is often how you like buying. And that's a whole different tangent that I could go on a long chat about as far as being sold to and whether you like being sold to or not. Some of that comes with your comfort level around sales in general. For now, just think about what you presently like and how you could translate that into the way that you, that you will market and sell your own products. And I mean, even building your brand in general, how these can all play a role in that. So reciprocity. We want to return the favor for people who do nice things for us. So we feel obligated to say yes to people who do something for us that's. Or do something nice for us first. So, for example, one of the examples in the book that's used is that people, if they receive like a piece of candy or a piece of chocolate, when they're walking into a candy store, they're more likely to buy something. It's kind of like getting samples. You know, I go to Costco all the time and they're giving out samples almost on every aisle. And sometimes I end up buying the product just because I'm appreciative that, you know, there are samples there and I got to try it. And I probably wouldn't have bought that product without the sample. So that's an example of reciprocity in your business. It could be like a offering free strategy calls. That's a really good way to start when you're just building your business. But anytime you can go above and beyond for people, you're going to create a lifelong relationship with that customer. It's going to turn into repeat buyers. And, you know, it's. There's. You can never go wrong, in my opinion, with leading with value. And as long as it's done in an authentic and natural way, reciprocity is a great one. Commitment and consistency. This is one of the reasons why I promoted the Livestream calendar the way I did. Because if I could make get people to make a commitment to themselves, even I knew that they could be consistent and that would, you know, reflect. It would be a ripple effect in many other areas of their lives. Um, that commitment and consistency is a huge piece of building trust with people and even seeing their faces if they're doing a daily live stream. That consistency of seeing them in the newsfeed and seeing them show up for their business, that's gonna build a ton of trust with anyone who's following them or anyone who's like their page. Um, at the same time, making people make a small commitment, this is what the entire tiny offer strategy is based on, that these people are taking out their credit cards for a $27 product. They're making a micro commitment to you that shifts their entire brain. Brain and not their entire brain. And the way they're thinking about you as a brand, it shifts that immediately because they've made a small commitment. It makes making the second commitment easier. It makes that third commitment easier, which makes signing up for something longer term or higher end with you an easier commitment. Long term liking. When we can find a commonality that we like with someone or that we have in common with someone, we like them, we want to buy from them. That's why salespeople start making small talk right away, right? Like they get on the phone and they're like, oh, so you live in Grand Rapids. My cousin grew up in Grand Rapids. Do you know so. And so they grew up on Pokegama Lake. Like, I know that lake. When they start using really specific examples like that, you're instantly like, oh yeah, we have something in common. We can be friends. So that's why it works really well. Which was why I encourage being so authentic in your content. Because when you show up as yourself, you're going to attract the right people to your brand. You're going to bring people into your circle, into your sphere that want to, they know you, they like you, they want to listen to you and, you know, stay in contact with you and hire you because they, they like the things you're saying. They've found commonality in the, you know, the stories that you're sharing and the, you know, authentic struggles that you're sharing. I'm pretty open about, you know, my journey as an entrepreneur, as a mom, or like all the things. And that's, I mean, that's a reason why most people who are watching this video right now are my people. Because I've, I've, like, I haven't hidden those struggles. And I think when you show up authentically, it's just a, you know, a whole different level to building trust, not just as a brand, but like human to human, right? Because there's business to business, there's business to consumer, blah, blah, blah. But like, human to human is always going to be at the forefront of everything. And I always say relationships over algorithms because, like, that's more important. So tangent authority. We want evidence that people have experience and that they can do what they say that they'll do. There's a lot of mistrust in the online space just because there's a lot of noise, there's a lot of people tooting horns that maybe shouldn't be tooted. We want evidence that, that, you know, it's not all just Flashy smoke and mirrors that people are who they say they are and that they can deliver the result that's promised. So this comes in the shape of testimonials, you know, different PR things that you've done. There are a lot of ways to build authority in your brand, but these are all elements that I'm going to encourage you guys to bring into your sales pages, into your tiny offers and your brands in general. Like this. The tiny offer is just one tiny piece of your brand, but it's going to play a big role into the bringing in the right people, into expanding into higher level things. And you know, so this applies in relation to what we're talking about. But just keep in mind that it's the big picture too. Social proof. We love peer pressure. We naturally, I mean even as teenagers, especially starting out as teenagers, is when it becomes the most apparent because we want to fit in with our tribe, we want to be one with our peers. So social proof is like a form of peer pressure in that, you know, if we see a recommendation from Sally down the street, we get curious and we want to try it because Sally said it's good. So social proof is a huge element of building a brand online because you want to get good reviews, you want people who don't know you to know that other people trust you, which just helps build that even more authority, but proof that you have the authority and that you're a good human. So scarcity, this one is often one that is abused in the online space, in my opinion, because we want things when we feel like there's a limited quantity, when there's a countdown timer ticking away in the upper corner, it triggers something in us where we're afraid we're going to miss out. We have the fomo. We want to make sure that we get the thing without losing the opportunity. So we want what we might not be able to have later, the supply and demand. When the supply seems low, we want the demand is even higher. So the reason I say it's abused is because there are a lot of marketers who will do the fake scarcity thing. Like, oh, there's, there's a limited amount of time available. Even though this is an evergreen webinar and you can sign up anytime, like we all know that that's not legit and that breaks down trust versus building it up. So there are ways to include scarcity. I mean you are only one person, you only have so much time so you can do things like offer a limited amount of one on one calls. Or you know, if you, if you are booked out, like you can talk about those things. And scarcity is, can be used to build social proof and authority as long as you're doing it in for good, which we're going to talk about in a second. And then the final one is unity. We biologically grew up wanting to feel safe with our tribes, with our, with our, you know, herds. I guess we want to not be eaten by the bears, we want to stick together. So this is something so natural in us to not want to be pushed out of the nest. We want to be included. Um, and we want to feel as though we're part of a movement as in, and we're part of the herd. So that's a really important one to remember as you're building your brand, building your, your products and that we really want to be part of something bigger than ourselves. And if you, when you can create a movement behind what the thing that you're selling, it feels like it's so worth $27 and you know, $10,000 because we feel heard, we belong and we're excited about that. So we want to make sure that we are putting these in practice to influence people's emotions and attention in the moments right before they make the buying decision. The side note though is that these powers can be used for good and used in unethical ways. So within this program we're not going to be talking about any fear based tactics. There's a lot of fomo, like just gross, yucky feelings about, I don't know, there's different ways to market and, and what we're going to be focusing on is much more based on relationship, building value and trust. I would much rather have you sell a small product, win them over big time and then be able to continue selling to them than sell them a, you know, $30,000 coaching program that you can't deliver on because that just leads to a business breaking down and lots and lots of issues down the road and you just don't want to go there. So we're focusing on starting small with the tiny offer and then really building trust. And there are different ways that we'll go through throughout the program of combining the automation with the one on one personal touch, like still being a human and talking to people one on one. Just because we're automating your business doesn't mean that you're not going to use that data to find the right people to connect with. You know, like we're gonna, we're gonna look at who's responding to your stuff, and you're gonna find ways to reach out to them directly. Because it's not just about a $27 sale on autopilot. We're looking at the overall picture of growing your business and how this plays a role in that. So, that being said, if you have any questions about these seven principles, let me know. Otherwise, I highly recommend both of the books that I mentioned. So hopefully you guys are avid readers. If not, I can. I can always give you a breakdown in a book report. So hope you are having a great day.