Create A Limitless Flow Of Leads Into Your Business

You can do the same challenge every single month and you can have new people coming in every single month to this challenge. And you're converting people into the same program that you're running on rolling enrollment month over month so you're never launching again.

Welcome to the Decision Maker podcast with me, your host, Ali Bjork. We've been given an amazing opportunity in virtual and digital entrepreneurship that's never been available in in any other time period. We're living in a reality where the number of lives that we impact can be directly reflected by the dollars in our bank accounts. This podcast is all about deciding to become the person who deserves all of the success you can dream up and also teaching you the strategies and the tactics to bring it to fruition and make it all happen. Can't wait to jump into this episode. Thank you so much for being here. And let's get get started.

Welcome back to the training that you can use in your expert or coaching or consulting business. And that is creating a limitless flow of leads into your business. So I know this is like marketing terms or salesy, but all it means is learning how to create your spoken sales page. So how do you learn how to speak about what it is that you do in a way that connects with people and gives you the ability to sell without feeling salesy or sleazy or like some of these adjectives that we use to describe the sales process? How do you build relationships with the right people on autopilot so that you can connect with all of your ideal clients at once and speak your sales page in a way that gets them to really see why you are the the only coach for them, why you are the only expert they need to know and not consider any of your competitors after going through your spoken sales page. The difference with how I teach it is it's completely personality based. It's totally dependent on you as the business owner and how you best show up. The secret is that there is no secret in what it takes to grow your business, but it does take consistency, it does take confidence, it does take showing up and understanding how to speak to your people about what it is that you do. So your unfair advantage is figuring out how you can consistently show up for people and rinse and repeat the same launch over and over and over again. Instead of feeling like you have to always do something different, you have to do a challenge. You have to have what I call a tiny offer. You have to have, you know, a video series, you have to do emails, you have to do these big Elaborate launches that feel new every time. The problem is when you feel like you're constantly in this new creation stage, it's super hard to understand what worked. It's super hard to get really good at the thing, to create systems, to simplify, to be able to step away from a business that you have team members where it's literally running itself. When you're in this beast and famine or this launch mode where you feel like you're always coming up with new ideas, it shifts the way that you're selling to your audience and that you feel like in order to keep making money or to keep growing your business, you have to come up with new ways to sell to the same group of people, like the same followers that are around and commenting on all of your Instagram stories, the most engaged people that are in your email, like opening your emails in order to keep making money. When you have that type of a business model, you have to always come up with new ideas, right? Like that's the only way to grow, is to come up with something else that the same people will be interested in buying. But that's so much work for you as the creator because you feel like you're constantly pressured to create. When you can shift the way you grow your business into selling more to cold traffic or to people who don't know that you exist until they enter. Whatever it is, however you're presenting your spoken sales page, let's say it is a challenge that is the best fit for your personality. And based on the personality assessment that we could do for you, then you know you can do the same challenge every single month. And you can have new people coming in every single month to this challenge. And you're converting people into the same program that you're running on rolling enrollment month over month, so you're never launching again. You're not reliant on creating traffic and keeping people or creating content, social media content, and keeping people warm all the time, I should say. And like always having this six week elaborate launch plan set up, all you have to do is rinse and repeat for a new audience. So the way that this is different from the way a lot of people teach it with this live launching cycle that's exhausting is you just have to be able to reach a new cold audience, whether it's through Facebook ads or some type of advertising. It could be partnership launches, JV launches, like whatever works for your personality. Again, this is completely the way we work with clients is completely personality dependent. So you can design your own system where you're not doing something that doesn't feel like it's you. You're not showing up as someone other than yourself. It's based on what is best for your personality to do. This rinse and repeat launch cycle, this rolling enrollment for your signature program that we identified in the last training, like whatever your proprietary method is, you can sell that single method. You can sell it at a course level for 2k. You can sell it at a group coaching level for 6k, private mastermind level for 25k to 50k. You can scale into all of these high ticket prices and keep it simple in your brain so you're not constantly trying to come up with like, okay, what's my new name of my program? What's the thing I'm going to launch? How am I going to get the same people to buy over and over again? How am I going to keep making money? You are able to simplify in a way that your business can run itself. All you have to do is show up a couple times a week for this launch cycle or not launch cycle, I should say. Like, if you're going to do this monthly challenge, that's the exact same content as the previous month's challenge. All you have to do is show up and get to know people. And it opens up so much more space for you to connect with your buyers, with your potential buyers, and to really see people where they're at and be able to actually have transformation instead of constantly trying to rinse and repeat these courses or these new group coaching programs. And everything is new and you have to create it and it's exhausting. No, more like big X, like, we're not going to do this launch anymore. All you have to do is the same thing over and over and over again. And like you're scaling, you're making more money every single month because you're getting better. Because you've done, you've done this before. You know what questions people are asking, you know what sales objections come up and you know how to position it in the exact same format that you presented it in. You just have to know how to run the ads, or you just have to know how to set up the bot sequence or how to set up the tiny offer that's going to make you money while you're running your ads. Once you figure out what your ideal way of showing up for your businesses, then we just optimize that. And that's the only thing you have to think about. You can have so much more time off if you want Unlimited paid time off, right? That's what I always think about. It's like, how can I have unlimited paid time off where I'm getting paid every single day. There hasn't been a day in three years, you guys, that I've had a $0 day and every day for the last three years to the date, actually, as I'm recording this three years ago. And for three years, I have always made money every single day into the thousands of dollars every single day because of these systems that I set up. So your unfair advantage number two is figuring out what is your thing. And it really, the easiest way to do this is to figure out how do you like to show up. Maybe challenges are exhausting for you. Maybe you hate showing up five days in a row. Maybe you love it, maybe you feel totally energized by it. Maybe you like sending out videos, Maybe you like emailing in a series to bring in new leads. Maybe you like selling small digital products like I do that. Then you email people and invite them into your spoken sales page, invite them to attend your next presentation where all you're doing, if you think about the spoken sales page, all you're doing is inviting people in to achieve a transformation as a group and, and whether that's a webinar or a challenge or whatever it might be, but it gives you the opportunity to connect with people and then tell them about what else you have. That's all it is. That's all you're doing is figuring out how am I going to gather my people in one place so that I can show them how much I can help them and how much more I can provide for them in their lives and in their transformation process, no matter what niche you're in. So when you figure out, when you just decide the simple decision of I'm going to focus instead of creating new things all the time, I'm going to shift my focus into getting new leads in on autopilot, using advertising or using some sort of partnership, some way to use other either other people's audiences or pay to acquire your own audiences or tiny offers. Again, like my favorite structure to do this, launch a tiny offer and get paid to sell products while growing your email list. So then you're gathering a group of the most dedicated people who are excited to be there, they're excited to be in your sphere, and you're just presenting to your new audience every single month this opportunity to continue working with you in the next capacity. That whole ascension ladder, you know, it's like what different tiers do you have for people to join? How close can they get to you? Do you have one on one or is the closest they can get to you is a mastermind or a group program? Think about how you want to show up and how much you want to work and what does your ideal day look like? Gosh, I know these are so many like blah big questions, but when you really reflect on that, you can design this business however you want. There's no one else's answer that's going to be right for you. You have to decide how you want to show up. But the key is you got to show up, you've got to learn how to sell and you've got to learn how to match your messaging, how to do the marketing, how to create these lead systems so that people are coming in all the time. But understanding there's not a guru, there's not one person that's going to have the answer for you because it's going to be unique for every person, every personality, everybody, everyone is going to be a little bit different in this process. So finding a coach that can help you do it based on what you want and what your personality is and design that roadmap for growing your business to to your multiple six figure goals, your seven figure goals, and someone who can hold space for that to look like the best way it can for the alignment of your business. Because a business that isn't aligned is never going to scale. And even if it does scale, you're going to hate it and you're probably going to burn out and want to quit. So we have to do this in the way that helps you feel like it's the way you want to show up. So the unfair advantage number two is figuring out how you like to present your information. Could be selling a tiny offer, it could be having a challenge, it could be a webinar, could be some sort of opportunity that you can advertise to get more people in and realize that advertising is an investment. When you know that on the other side of the advertisement is an evergreen type, launch that over and over again, you know how it's going to convert, you know how it's going to perform, and it's predictable that if you put in a dollar, you'll make $5 back or whatever it might be, then advertising isn't scary anymore. Then you understand the value of getting leads in to your spoken sales page, whatever it looks like for you. And that's the unfair advantage number two is to make sure that it's in alignment with how you like to show up and you're making the right moves to be able to invest in your business and advertise your business in a way that is predictable, it's consistent. You can understand how much money you're going to make every month based on how many new people come into your business because you've gotten it down to that science. That's something I can totally help you with. I would love to chat more about this again. Marketing nerd alignment, nerd confidence and offer nerd. Like I have my offer magic wand over here to help you figure out how to position it, how to talk about it. But that's really all it is. It's so simple that once you have your framework, once you know how to talk about what it is you do, once you know where your people are hanging out, all you have to do is have this rinse and repeat launch. That's not really a launch cycle. It's like the anti launch launch where it's so easy to just continue making money month and month and month, over and over and over again. You're not guessing, you're not trying to do things that feel out of alignment for you. That's the key to being able to consistently scale, being able to grow without worrying or without burning out. Without resenting your business and forgetting why you started it in the first place. Right? Like freedom. That's what we all wanted from day one. But then we get into it and we realize like profit, loss, like oh my gosh, there's all these moving pieces. Why can't I figure this out? It's because we're making it far too complicated. Simplicity, scales. Let me show you how to simplify your business and how to create this limitless lead system because it's going to make a huge difference for your business. So your homework once again. I know I repeat myself because I get so excited about this stuff, but figure out what could you do every single month? Rinse and repeat? Is it the exact same challenge every four weeks? Is it selling a digital product with an email sequence that invites them to the next thing and only cold traffic sees it. Only new people in your business see this invitation so you don't feel weird about selling the exact same thing over and over again because you know you're reaching a new audience. And then once they're in your world, they can upgrade, they can sign up, they can see all the other amazing things you have available and you naturally turn an existing buyer into a hyper buyer. They get that high value and hyper buying mentality once they're in your business because obviously you're so amazing. But you just have to help them see that in the beginning. And then your other programs will naturally just sell themselves. Let me know how this sits. Let me know what you think. Let me know if you have any questions. I am here for you. I'm happy to help you get this figured out because it's going to be. It's amazing. It's going to be amazing for your business because you're amazing. All right, talk to you soon. Bye.

All right, fam, that's what we've got for today's episode. Please make sure that you subscribe to this podcast to make sure you don't miss any updates in the future. Also, please send me a message on Instagram. I would love to know any takeaways that you had or any questions that came up for you. And if you'd like to get support in your business, head to my website and book a call with a member of my team and learn about all the different ways that we can support you as you grow on this journey as an entrepreneur.

Thanks so much for being here.

Talk soon.