Episode 06: "How To Do the Things You Say You Wanna Do" - An Interview with Amber Brooks

Welcome to Prosperity Lab Episode Number six Welcome to the Prosperity Lab Podcast. We've been given an amazing opportunity in entrepreneurship that's never been available in any other time period. We live in a reality where the number of lives we impact can be directly reflected by the dollars in our bank accounts. Prosperity is about more than any it means living the good life and existing in a state of freedom, security and well being. This podcast will explore the paths towards living our best lives and the businesses providing for them. On today's episode I talk with Amber Brooks, a brand strategist and copywriter for coaches, consultants and Strategists. Amber helps entrepreneurs step up as the powerhouses they really are, using her strategy and insight to help take big ideas and help create methods that reshape brands for a total knockout one, two punch across all platforms. She starts right from the Brand Identity foundation and helps entrepreneurs to really see their greatness and grow in the direction that they truly deserve to be going. Amber is an incredible woman, mom and business owner and her journey and evolution over even the past two years since I met her is not only inspiring, but incredibly amazing. Without further ado, here is my interview with Ms. Amber. Thanks so much for joining us today Amber. I'm so excited to introduce you to the audience and tell them all about your story and how much you've grown and also introduce them to your expertise and help them learn a little bit more about how they can bring your brandividuation guides into their lives. Which I know you're going to tell us about later, but I would love to hear your intro and hear about you and what your business is all about.

Hi Ali, thank you so much. I'm so excited to be here with you today on your show and to just be a part of your world and what you are doing. I'm a brand coach and I help coaches, consultants and strategists who are ready to grow and scale transform their businesses by connecting what they care about to what their clients care about and studying major brand chips in motion by developing a solid brand identity, key messaging and positioning strategy so they can reach more people and make a really profound impact.

That's amazing because that's what so many of us are in business to do. Like it's not always just about the money, it's about who we want to help and that impact that we can make. So we've been connected for a really long time just on Planet Internet. I don't even remember how we got connected, but I know both of our businesses have evolved a ton since we met probably a few years ago. So this where you are now is not where you started, right?

It was such a journey to get where I am today. I had to go through my own metamorphosis of sorts to become who I am and continue to be evolving into. Over the past few years, I really had to do a lot of inside work to build confidence so I could serve in the way I needed to. I came into the online space as a middle aged mom of three with one of them has complex health. A recent college grad, I'd previously been a managing editor for a national publication. And after college I applied to over 40 jobs and realized that the only ones who would even interview me were jobs that I could have have gotten before college. So I became disappointed with the options in what some people make you think is the real world. And I knew that I had more in me than what I would be doing sitting at a desk in a warehouse filling out spreadsheets. So I came home from one particularly frustrating interview and right away I started researching small business and work from home options. I thought I would build a small service business in between semesters on my way to becoming a professor. And that way I could be there for my son when he needed me to be there and make my own rules and make some money to support my family along the way. But once I got into this world, I really found out a lot about myself and the potential I had to help people like me in big ways.

I can relate to that so much. So many different levels. So what did you go to school for originally?

Okay, this is gonna sound really crazy. I was double majoring in English and forensic science with a. Yes, with a minor in religious studies. Oh my God. So completely opposite spectrums, right? And through my studies I realized that my love for words is really what I has been pulling at me my whole life and my love for teaching. And so I decided to, once I graduated with my ba, go forward with that and become an English professor. At the time, that's what I thought I was going to do.

Right. So that was. What was the. With the forensic background in religious studies? What. What was your plan with that? Or was it just fun?

Honestly, with the forensic science, I just, I'm one of those oddballs that equally loves the different, like, elements in education that you learn. Like, so most of us are either left brained or right brained. Right. We're either creative or we're analytical. And I honestly enjoy all of those equally. So science, math, English, art, all of that had like equal pull to me right at the time. And forensic science was just something that I thought I would be good at because I don't get grossed out easily. And I was like super, super obsessed with like the Bones show and Law and Order Sq and that sort of thing. So I was like, okay, well I'll just, I'll just do both. I love both. I'll just do both. But it turned out that chemistry wasn't really my thing at all. So I, I focused in on the English after I realized that.

That's so funny. Isn't it interesting? Like how what you learn about yourself as you're learning supposed to be learning about other things in school.

Because I so much.

So I did the same thing. Like I went to school for graphic design and then I added on a marketing minor and I almost added on an English minor just because I was like, oh my gosh, let's just, let's do all the things. So. So I mean some of those relate to what I'm doing now. But that's why I can. I see so much of my journey and your journey. I think that's probably why we get along so well. So then you started building this business on your own time while you were studying to be a professor. And so you touched a little bit on it, like learning more about yourself as you become an entrepreneur. And I, I think so many of the entrepreneurs are like, we love self development because we have to when our businesses are reliant on where we are mentally and where confidence levels are like, I mean, you have to be able to evolve or die, basically. So confidence is one that you mentioned right away and that's one that I've really had to work on for myself too, just because I don't think people are naturally confident. So I'm curious how you started, like, what made you aware that confidence was something that you needed to work on and how did you start, like, what did your journey look like in growing your own confidence?

Yeah, it's so funny because I know we've had private conversations about our own confidence levels before, right?

Yeah.

But I don't think we've ever actually talked about the journey. So finding confidence was not an easy task at all. And I am very self aware, so I know what my weaknesses are. And I knew that if I didn't find a way to break past those fears that this entrepreneurial journey was not going to be a successful one. Right. Because when I came onto these space, I thought, well, I'll just sit in my little cave and Write words. And, you know, people will hire me to write their words, and I won't have to be out there and in front of people. And I very quickly found out that's not the way it works. So I really had to push myself super hard to get past those visibility fears. And I think a lot of it was just the lifelong fear I've had over judgment and criticism and that sort of thing. And I think that's something a lot of women struggle with, honestly. And it's just something that we have to learn how to navigate on our own.

Yeah, absolutely. And so I think just taking action after action is what has really helped me and, like, proving to myself that, okay, I. I was able to get past that thing that I thought was scary. What's the next thing that I can push myself to get through? Like, I was just talking to my husband last night about how when I was first coming into the online world, like, I was terrified of video calls beyond, like, I will not get on video if someone wants to have a video chat. Like, I'm just not going to work with them. And, like, that was only two years ago. And so what I did is, like, I made myself get on coffee chats with people on Skype. That was before I even knew zoom existed. Like, I did, I think 20 or 30 coffee chats in a week or two just because I constantly doing it over and over and over again made me not afraid anymore. And these people were supportive. And I. I even framed it as, like, I'm really scared of video. Who wants to get on a video call with me? So, like, it was totally nerdy and. But I did it. And now. Now I was thinking, yesterday I was on video calls for six, six or seven hours yesterday and two years ago, that would have been horrifying. So it's just like, that journey is. It's amazing when you can look backwards and see how far you've come.

Yes. So that is so funny that you shared that story, because that. And one other thing is what helped me push past. So I set up, like, 30 coffee chats in one month, not even joking.

That's amazing.

I was the same way. I was like, I am not getting on video. This is scary. I don't want to do it. Can we just, like, go through email? I don't want to, but. Okay. I'm also one who. I don't like small talk. I don't like, you know, chatter. I like to understand you. I like to get. Have those deep conversations.

Yeah.

That are more meaningful. And so I figured the only way to really get to know people in this space and break past the fear and build some relationships was just to put myself out there and talk to people. So I picked the thing that scared me the most, which was getting on video and set up all the coffee chats. That's awesome. And the second thing that helped me was I got invited by Ravi Tour to come on to her Friday Freelancer show and be interviewed. And it scared the living daylights out of me. I was petrified. So actually, what I ended up doing, and I don't like, I. I'm not like an alcoholic, and I don't recommend this to everybody, but I actually had to take a shot of liquor to just get past the fear and get on video. That's how petrified I was.

That's so funny. Yeah. Just do what it takes, right? Because I'm sure you're not drinking every day now. I mean, maybe you are. I don't know. Maybe a personal question.

Not at all. So now I can just. I can get on a live on my business page. I can get on a Live in my Facebook group with no problems. Like, I just hit go live, and I'm good to go. But it's only because I had to force myself to get on videos so much. But I did want to, you know.

Yeah, totally. So it's like that saying, do it scared, where no matter what the thing is that you're afraid of or that feels like the block that you're up against, if I could just do live videos, if I could just do, you know, coffee chats, or if I could just get on podcasts, like, whatever that thing is, you just do it, and then all of a sudden, it's really not as scary as you think. So then your confidence level, at least this is my experience, my confidence level, as I kept doing the scary things has completely grown step by step. And now, I mean, now I feel like I'm not afraid to do anything. There might be some things, obviously, but my confidence level from where it was, it's not like I was able to just wake up confident. But I think that whole. That almost mental state change, where you just. You have to put yourself in the state of mind of, like, I can do this and I'm. I'm gonna do it. Like, you just tell yourself, I'm gonna do the things that I say I'm gonna do or that I wanna do, and they just keep growing.

Exactly. I totally agree.

There's a saying by Tony Robbins when I. I got to See him at Funnel Hacking Live, and he. Something that he said really stood out to me. It was like I wasn't born Tony Robbins. I created Tony Robbins. And I was like, oh, whoa, that's deep. Because, I mean, we. We all have these dreams and, you know, there are things that we have to be able to do in order to accomplish our dreams, but we're not necessarily born the people that we need to be in order to make the dreams happen. So evolution of becoming who we need to be in order to have the things that we say we want, we have or want to have.

I love that. That's beautiful.

Yeah. Which I feel is similar to the journey that you've gone through, because, I mean, when we met, we neither of us were coaching or I mean, we were both doing done for you services. We were both wanting to grow in that direction, but we just hadn't taken that leap yet. So I would love to hear more about how you went from doing copywriting, because that's how you. That's what you started doing, right?

Yeah, kind of, sorta.

Okay, so from where you were when you were starting and what the evolution looked like from just squeezing the freelancing into, like, you're studying while you're studying to become a professor and how that brought you to, like, your full time position that you're doing now, so many pivots happened.

I started as a content VA because I again had no confidence. I didn't have the confidence to claim the copywriter title at all. So very quickly, though, like, within three months, I learned that that had been a big mistake. And the only way to be taken serious, seriously and get paid what my work was worth. Right. Was to push past fear and to take that title for myself. But as I worked with more clients, I realized that there was a huge gap that needed filling. So they were coming to me, to other copywriters, to designers and marketers wanting a solution but not having foundations in place. And they hadn't taken the time to articulate what was so special about them or why it mattered to those who needed them. And that was like my aha moment. Like, oh, my God, I can help these people beyond just like filling orders and writing copy. Right. And that's kind of how I evolved into the brand coach that I am today.

So tell us what exactly that means when you say brand coach. What kind of services are you offering and what kind of result are you getting for your clients?

Yeah, big, big, big results. And honestly, I didn't realize how big this was going to Be when I started doing it, right, I just thought I was filling this gap for people. So basically what I do is I connect what my clients care about and what their clients care about so that they have a brand that matters. Right. Because if you're only building a brand on your personality, or if you're only building a brand on your target market's personality, then the connection is not there, right?

Yeah.

And in order to really have good experiences with your clients, to get them to want to work with you, they have to know the human behind the business and they have to know that you understand them and that you want to help them and that you can relate to them and that they can relate to you. Right. So it really took looking at the big picture and then all of the little elements that came into play when I was doing things like website copy for people to see how those things were so disconnected and that somebody needed to bring those things together so that people could build a better foundation. So they come to me now and we build that foundation. We do deep dive brain clarity sessions to pull out their differentiators, the things that are so special about them, the things that they really care about, their values. And then I do market research with their clients and do interviews. And when I do these interviews, it's so valuable because when you have that outside perspective, the clients are going to say things and share things that they wouldn't share with their service provider. Right. Because it removes that kind of awkward feeling. If you're asking your clients questions, you feel awkward asking them to, like, talk you up, you feel awkward asking them to talk about you, they feel awkward about it because maybe they just finished a project or maybe you still have more work to do together. Right. So. And also, too, a lot of service providers don't know the right questions to ask. And then we pull the personality of the client and then the identity of their clients together. So I look at the types of clients they work with, their brands, what they care about, and then find a way to connect the two. And a big part of that is by through story. So we look at where their clients are and their journey and what they care about and the things that are bothering them. And then we look at the client's story and the things that they care about and then say, okay, I know I can help you and I know what you're going through, and this is what I've been through, so let's work together. I've gotten through it myself, so I know I can get you through it. That type of thing.

That's such an interesting angle for a couple different reasons. So the first thing is that you noticed in offering a service that there was a gap in the market that you were able to fill really well. And I feel like, from a marketing perspective, that's what we're always told to do is, like, create your own blue ocean, right? Like, that whole theory of there's so many sharks in the water that if you're jumping into water that's already bloody, like, it's a. I mean, that's a gross analogy, but basically, like, you created your own blue ocean with something that you were very skilled at and that you were able to pick up on how people would come to you for something. And it's that whole, like, give them what they think they want or sell them what they think they want and give them what they actually need. Because I feel like a lot of people may not understand what they actually need when they're in business. I mean, they were coming to you for copywriting originally, right? And then you saw this gap in the market that you were able to fill and fill really well. So I think that's really cool. The other thing that I was gonna say is that the whole interviewing their own clients, I mean, that's brilliant, because how many of us think we know? I mean, even as humans, like, we might think we know how we're being perceived, but we're seeing it through our own lens. And to actually talk to their clients and see what their perception is and what their experience is, I mean, that's like a completely different angle than anyone I've ever heard of has taken. So I think that's really, really cool. So if someone is just.

Thank you.

You're welcome. If somebody is just getting started in business, what advice do you have? As they're, like, trying to figure out their own branding and their own message and, like, maybe they don't have clients that you can necessarily interview yet. How would you tell them to get started and figuring figure out that for themselves?

So the first thing I would say is that when you're starting your business, the absolute last thing you should be doing is investing thousands of dollars into branding because you don't know enough about the type of people that are really perfect for you to work with or, you know, you haven't taken the time to pull together the things that matter to you yet, because you really need to experience the evolution before you can build something really solid. Right?

Yeah.

So what I usually tell people is take the time to really get clear on Your values, your philosophy, the promise that you're making to people, you set yourself apart, your differentiator. And a lot of times new business owners don't know what their differentiator is and they have to kind of develop that. And also their brand story, their origin story, is a big one that really gets people to relate to them and want to work with them and then just take time to evolve it and make connections at every opportunity possible along the way. Those are the things that I think are super important in the first phase of building a business and a brand.

Just that whole phase of self discovery, kind of. Is that what you're saying?

Yes. Yes, totally.

Yeah. And having the confidence, like building the confidence along the way to be able to step into who you really are too. Because I feel like at the beginning of the journey, you might be a completely different person than one year in or two years in when you, you're starting to really understand your strengths and I mean some of your weaknesses too, because you might not be at a point when you're first starting to understand or accept those things about yourself, about anyone.

I agree.

So what are some of the biggest challenges that you've come across as you've evolved?

The biggest challenges I've come across, honestly, the mindset challenges have been the biggest. Like I said, the fear, vulnerability it takes to be an online entrepreneur, the visibility that's required in order to get the people who need you to see you, that has been something that took a lot of work to get past.

Yeah, no, I totally understand that one. So what are some exercises or things that you've done to get more visible or, or get like, be more open and offer that authenticity and vulnerability?

Well, the first thing that. It's kind of like the opposite of marketing, honestly. Just building relationships, going into groups and having conversations with people. When people come in and ask questions, answering them, taking time to put a thoughtful answer together, that's actually going to help the person asking the question rather than just trying to send them to a call link. Right. Or sell them something immediately. I think that's something that a lot of entrepreneurs get backwards. And I think just the willingness to give as much value as I can in the time that I have to give, it was something that really helped me build relationships and move past those fears. Because when you're focused on serving and when you're focused on helping, you're not thinking about being the face people are looking at. Right. You're just focused on helping someone with a solution. So if you focus your energy on Being a solid service and not trying to make yourself into, like, some celebrity you don't even want to be, then it's 10 times easier.

Yeah, absolutely. And there's so much value to just understanding how your or how people in general are thinking and what their. What their pain points are. And, you know, stepping away from the marketing side, you're. You're able to actually listen and learn and put people first versus just jumping in with a sale where you're not listening at all. You're just talking at them. You're never able to improve your messaging or, I mean, even figure out what your messaging is at that point. Like, I've had a ton of people who come to me when I was running Facebook ads, and they're like, oh, I want to run ads. Okay, well, what's your offer? Well, I mean, they didn't have an offer. They didn't have messaging. So many people because of the online culture and, like, I don't know if it's the get rich quick theme or what it is, but they think that the answer is in the marketing, and it's really not. And it's. It's in, like, listening to the people and listening to yourself and figuring out, like, crafting your brand and, you know, honing in those skills, figuring out what your signature offer is before you're ever, like, getting really deep into the marketing. So a lot of us have it reversed where we. We think we just need to get super visible and start selling people. And that's not necessarily the case.

I think that's why building my brand has evolved the way it has so quickly, because when in the beginning I was focused on building the offers and building the assets and getting clients, I couldn't get anywhere. Right. But once I started focusing on filling that gap and offering that solution and being of service, that's when things completely changed for me.

Yeah, absolutely. So building out your own unique offer or your. Your unique selling proposition, if we're going to use marketing terms, and I mean, that's almost exactly what you're helping people do, right? Is like, craft their signature strengths or their signature programs and their brands. That sounds like a summary of what you help people with.

Yes. So we don't just go over the identity of their brand and their market identity. We actually build out their buyer journeys. So we develop their brand promise and the experience from the very first encounter to, you know, lifelong loyal brand ambassadors and position them so that people can understand their journey that they're offering to people. So we build their satisfaction ladder and Their. Their offer ladder and things like that, too. So it's not just about the brand identity itself. It's not about the marketing piece. Right. It's bringing all of that together into one overall, like, holistic kind of strategy.

Wow. And that's. That's like, everything. I mean, that's the holy grail of what people need in their businesses. What a valuable thing that you're offering.

People come to me and they think, okay, I'm just going to get my brand voice honed in. I'm just going to get my brand story done. Right. I'm just going to, you know, fill in xyz. And they're looking at one little piece that they think they need. And then we do this work together, and they're, like, blown away because they had no idea how important this work was. And once we do our delivery call, because I always do live delivery calls, I like to see the reaction that people are having. I like to understand how they're interpreting it and that sort of thing. I've actually had three clients cry on calls. Like, it's been that powerful.

That's amazing. Yeah.

Yes. Yes. And it was like, all three was within a short amount of time. And that's when I was like, okay, this is my purpose. I am now fulfilling my purpose. I know what it is, and this is what I need to do. And I just need to stop focusing on all the other things. Things.

Oh, that's such a good feeling, too, to realize, like, you're making the impact that you've set out to make from the beginning and, like, find your thing. And I feel like a lot of people, they spend so much time. I mean, it's probably the journey you were talking about, where everyone's just hustling and trying to throw offers out there to see what sticks, when in reality, if they would just pull back and do the process that you talked about, like, really listening and offering value and leading with service, like, that's where the magic really happens.

Yes. And honestly, my own brand didn't really take off until I did this process on myself. So I tried lots of things in the beginning. In the first year, I, you know, signed up for courses, paid attention to other people were doing, and none of that was working. I was very frustrated. But once I decided to listen to myself and do the process on myself, that's when things completely change because I was focusing inward instead of comparing myself to what everyone else was doing. Right.

So how did you do that process on yourself? Like, did you interview your clients and see what they had to say, how did you. Because for so many of us, it's hard to see, like I said earlier, outside of our own projections of our life experiences, our opinions, our, our views, like, how are you able to craft this on yourself?

Well, first of all, like I said, I'm very self aware. So the first portion of my process broken into three pieces. The unique character, which is the personality of the person behind the brand or the brand, the relation to the world, which is that market identity, and then connection, which is building that key messaging and buyer journey. So I was already really clear on the first portion being so self aware. And the second portion is really what tripped me up for a while, that interview process. Instead of interviewing my clients and instead of having someone else interview them, I went back and watched all of my discovery calls, all of my brain clarity sessions, all of my life delivery calls, all of all of my follow up calls, every email message anyone had sent to me connected to the work we did. I poured through hours of that stuff and that's how I did my process on myself. It was a journey in and of itself.

That's amazing. So what themes did you recognize when you started going through all of those past calls?

People really struggle because they get stuck inside their heads. They overthink, they don't think, they don't think there's anything different or special about them, or they do, but they don't know how to talk about it. And they, they just, they keep stuck, they keep running on a hamster wheel because they think, well, this is me I'm talking about, so I should be able to figure it out. I shouldn't have to pull anyone else in on this, like, why can't I figure this out? Right. And so it takes a while for people to actually come to terms with the fact that they can't break through that stuff by themselves because they can't see themselves in the way that their clients and their audience and their potential clients see them. They can't. It's just not possible. Right. So that's, I think the most profound thing that comes up is just figuring out how to let go and let someone else come in and help them.

Yeah, that's probably why people start crying on the call too, because it's like that awareness of your own power and someone giving you permission to step into that power. And I know there's a lot of fluffy coaches that tell people to step into their power, but there's a lot of truth to that, of people denying how amazing they are and playing the humble card or whatever it is that they feel like they have to do where they would just accept their uniqueness and their wonderfulness. That would change the game.

Yeah. And usually it takes the outside validation to do so. So they will come to me and they will say, I did not want to make those claims about myself. And just going through this process and seeing. Seeing what the clients were saying about me just gave me that outside validation that I really need to push harder and own it and step into it. Because there were a few clients who already had plans in the back of their mind for something that they wanted to do that was much bigger than what they were already doing, but they didn't because of fear. Right. They didn't think people would be accepting of it. But once they went through the process and heard what clients were saying, then they were like, oh, my God, what I'm thinking about doing is totally in alignment with my people.

So you're kind of like an empowerment coach, almost like beyond. Beyond a brand coach?

I guess you could say that, yeah.

That's what it feels like. Someone said, like giving them permission.

Someone said to me, I love you because you're able to see the big vision and you let me hold on to that vision and know that it's possible. And that was like another aha moment for me. I get aha moments all the time based on what other people tell me. So I learned just as much from them as they get from me.

I love that. That's exactly how I feel too. So now here you are. You're saying that your business has grown so quickly. What is that? What does a day look like for you now? Like, what kind of work are you doing on a day to day basis?

Oh, my gosh. I have so much going on that I think I'm gonna have to bring on OPM here soon. So I have my one on one services, my brain clarity sessions. I have a membership program that I just launched a couple weeks ago. I have the mastermind that I run, and so a day in my life is pretty, pretty busy. I don't resonate with the word hustle just because of the connotation that it has, but I definitely do have a strong drive and I feel like I have a lot of important work I want to do. So limiting my work time is something I kind of still struggle with a little bit. I know I need to focus more. My day is pretty packed right now. But finding the time to connect with more people is something that I know I have to put into every Day because building relationships has gotten me to where I am right now and doing client work. So Mondays and Fridays are my live calls. My brain clarity sessions are always on Mondays. My delivery calls are always on Fridays. I have my membership calls, my coaching calls in between, and my mastermind calls in between. So I have to be very intentional about how I set up my time and where I'm spending it. I know that's something that's really important.

That's amazing. I love the time blocking. Like I think just being able to get in the right mental space to show up for each of the things you need to do that's so important versus like jumping from topic to topic, focus to focus. So I think that's really smart.

Right.

So what's next for you? You've already, you've grown so much. But I mean, it's not like you're going to stop here. So, um, what do you, what do you think you'll say next year? What's on, what's on your future radar?

What's on my agenda? Well, I have been feeling an urge lately, so I talked a little bit about. I don't talk a lot about my personal stuff, but I did touch on the fact that I have a child with special needs. And I've been super moved lately by the fact that our system, our educational system, is not set up for anyone outside of the box. Our system is formed to fit people inside of boxes. And when they are confronted with the need to adjust to help people that are outside of the box, then it's like an explosion of confusion happens. Right. Because they're so used to trying to fit everything inside of a box. So one of my passion projects is finding a way to reach the children and teenagers who need to hear alternative versions of the reality that they have been presented. They need to know that this entrepreneurial world exists. They need to know that there are different ways to use their different abilities to become successful and that they don't have to follow the path they're being told to follow.

I love that it's a brainchild right now.

I know that my son and I were actually talking about this Monday on the way to his specialist. We have a two hour drive to his specialist. So we have lots of time to talk about our grand ideas. And we were talking about starting off with motivational speeches of sorts. So that I love that these kids are empowered to think differently. Right. Because growing up we get so bogged down in what everyone tells us we have to do and it really strangles Our creativity and our possibilities.

You know, just growing up and grownups are talking to them. It's like, what do you want to be when you grow up? And no one's offering, like, you know, motivational speaker or. It's like things you go to school for and advanced degrees that you're going to get. It's. It's. There's not really the creative side that's promoted with children, and it's not always letting them believe they can be anything they want to be. It's. Well, that's not realistic. Or, you know, maybe you should think of something smaller. I feel like that's how it was when I grew up is, you know, you're not. You're not made to be xyz. You should probably pick something that you're already innately good at. Like, you should be a designer because you're artistic. There's not this, like, skill development like we were talking about earlier, that you can make yourself into anything you want to be. I mean, if you want. If you're five foot one and you want to be a basketball player, like, you better learn how to jump pretty high. But you can learn the skills to be able to jump or get scrappy. And, you know, you can always figure it out, even if you're not naturally born into that role.

And then the other side of the coin is just the parents of these kids who feel like they don't have any options because they can't show up to a job, you know, consistently and can't hold a job, and just letting them know this world is out there too, and then by stepping into their own power, then their kids are seeing that, and that's an inspiration for them too, right?

Yeah. So is this something that you've always been passionate about, or is this something that developed as you've grown your own business and you've seen what's possible for yourself.

I've always felt a strong pull toward the special needs community just because of my experience as a mom, but I didn't even know that this world was here. I didn't even know entrepreneurship would be a thing for me until, you know, I got my BA and had to quickly figure something out. So I'm just kind of following my journey.

That's amazing. Well, I look forward to seeing everything that you create in the future. And I'm so thankful that you hung out with us today and shared your story and all of your expertise.

Me too.

It was so valuable.

Thank you so much for having me. I really enjoyed this.

Yeah, my Pleasure. Talk to you later. Wow. I hope you enjoyed listening to my conversation with Amber as much as I enjoyed having it. Her example of her personal growth and how she's grown her business is such an example for all of us to see what's possible for ourselves no matter where we're starting. If you believe that you can become the person that you want to become and do the things that you want to do and have the things that you say you want to have, it's completely possible that you can become any version of yourself. Even if you don't initially see that it's possible if you just put in the work into the personal development and professional development and invest in yourself and not just financially invest in yourself, but invest the time into yourself and your own growth. Truly amazing things can happen in your business and I think Amber is the perfect example of how much you can do. Even in just one year or two years, you can be a completely unrecognizable version of who you were a year ago or two years ago. It doesn't have to be like a decade long process. And I just, I love her story for that reason because she and I went maybe like, I mean we both got busy with our, our lives and our jobs or our businesses and we probably went six months without speaking. And honestly, like when I talked to her today, she is almost a completely different person, confidence wise than six months ago. And you know what, to be honest with you, I probably am also different than I was six months ago. But it's harder to see it in yourself. So I hope you truly enjoyed that conversation. If you would like to follow Amber and get more familiar with her content, I definitely encourage you to go to her website, find her on Facebook, join her Facebook group, Instagram, LinkedIn, all the usual suspects. I will put her links in the show notes below, but you can find her website at amberbrooks co and on facebook@facebook.com thebranddividual and her Facebook group is called the Brandividuation Project if you want to look that up. I hope you enjoyed the interview and thanks so much for listening and I'll talk to you soon. Thanks for listening to the Prosperity Lab podcast. Check out the show notes for this episode and all past episodes@properitylab.com if you enjoyed this show, please share it with your biz besties. Leave us a review and subscribe to. Make sure you stay in the loop for any updates. Keep believing in yourself, chasing your dreams, and designing your version of Prosperity. I'll talk to you again soon.