Episode 08: How to Launch Brand and Grow with Kyrsten Sherwood

Welcome to the Prosperity Lab podcast. We've been given an amazing opportunity in entrepreneurship that's never been available in any other time period. We live in a reality where the number of lives we impact can be directly reflected by the dollars in our bank accounts. Prosperity is about more than income. It means living the good life and, and existing in a state of freedom, security, and well being. This podcast will explore the paths towards living our best lives and the businesses providing for them. In this episode, I chat with Kirsten Sherwood as she tells us about her journey through entrepreneurship, motherhood, RV life, and owning a business with her husband. As a multi passionate summit queen, she gives her best tips about building relationships by sharing valuable experiences with your audiences and and the how tos behind running a well organized summit. She's also the founder of Launch Brand Grow, a fabulous collaboration space for creative entrepreneurs. Here's my conversation with Ms. Kirsten.

All right, I'm here with Kirsten and I cannot wait to introduce her to you and have her talk all about her business and how she's gotten from where she started to where she is now. And she's also going to share with us some summit goodness so we can start utilizing that in our own businesses and, you know, just learning from her tips and tricks and all of her amazing free resources that she has available. So welcome Kirsten.

Yay. Thank you so much for having me. I'm so excited to be here with you, Ali.

Yeah, I'm so excited to have you. So tell us a little bit about who you are and what you do.

Okay, so this is a long. It's always a long story because we do way too much.

Yeah. Yeah.

So my husband and I, Kelly and myself, Kirsten, we are kind of serial entrepreneurs. We have a big family. We have three going on four kids. And so we have. And then we have three different businesses. So it's. It's like crazy over here, but basically I've been kind of an entrepreneur for almost my whole life. And right now we have the Launch Brand Grow community, which is our membership community, where we help creative entrepreneurs to start and scale their businesses. We have the Modern Conference, which is what we're going to be talking about today, which is where we host summits as well as help other people to create and host their own summits. I'm really, really excited about this one. This one's kind of my passion project right now. And then our third business, which we're also just starting, which is like kind of truly a passion project, is raising abundance, which I think we'll kind of talk about too, because it has to do with our travels and all that stuff too. But that's more of like our lifestyle blog. So I don't know, we're all over the place.

I don't even know where to start with questions. Right. So is this what you started off doing or have things evolved from?

No, no, we definitely Entrepreneur your whole life. Yeah, yeah. So, I mean, these actually, all three of these brands are really new. The launch Brand Grow is about a year old now. And the Modern Conference and Raising Abundance are literally like launching right now. And as we're recording this, this is like November, December ish, kind of thing of 2018. So they're like brand brand new. Before, though, in the same industry, we had Copper Kettle Company, which was our branding and web design business. And so that was kind of what got us started in the creative community and what really, I don't know, set up a lot of relationships and stuff with people in this community. And before that, man, I've had like an Etsy store with, you know, where I made jewelry and that went really well. That was a long time ago, but I burnt out of that. I did a couple different direct sales, you know, businesses. I had a cloth diaper store at one point. Wow.

Yeah.

So I'm like all over the place.

Yeah.

Right now. No, this is where we're at right now. And as far as starting goes within this industry, it was definitely Copper Kettle Co and branding web design.

So you said that's where you. That was your website design business. Is that past tense? Like it is no longer in existence?

Yeah, it's officially retired. It was really hard. It's one of those things. It's like it's your baby business. It's so hard to let it go. But, man, honestly, letting it go, it feels so good. I feel like we're really, really in alignment right now. I feel like I've been trying to kind of make Copper Kettle Co work for the last couple years and it just hasn't really felt right. And I've had that with multiple businesses and I know that a lot of us go through this. So if you're listening and you're kind of in one of those stages of like, you know, I have this thing, but I don't really feel very great about it and I don't want to let it go because, like, what about all the traction I've built up with it? Let it go. Just let it go. You will have something else better. And like, all of the time that you free up from letting that go, it just, you can add it to the things that you're really passionate about, which will really push you forward. So, yes, Kettle company is officially retired. I'm excited for it.

That and exciting at the same time. Exactly, exactly. But now you have so much energy, I mean just mental energy too, to not, not compartmentalize so much energy for each. I mean you still have a lot on your plate obviously, but, but at least that part you're not like, oh, should I keep it going? Should I not keep it going? Because I think that's what you were doing when we first met. That was your, your main gig and I think you were just starting to get into maybe some of the summit.

Mm, yep. Yeah, I think so too. I think we had just started. I think we started, yeah, right around our first summit and then, yeah, we were. Gosh, we've been going through this transitional stage for like, like I said for like probably about two years now. And so yeah, we've been trying everything. The launch, brand grow. We're like, it's officially a year old but it's also like we've never really truly launched it, but we're now at a point where I've kind of figured out a groove and like our kind of niche and stuff and, and so I'm excited to kind of officially launch that.

But yeah, yeah, yeah, that's exciting. So you said you're in business with your husband. Did you originally. Is that how you started is with Copper Kettle company together?

Yeah, kind of. He actually came up with the idea of Copper Kettle company so again it was a branding and web design business and when we started we had no idea about branding or web design. All I knew was that I really like designing and he is like super tech forward, so he loves the idea of development. And so we're starting off by coding these websites from scratch, which is like if you know anything about building websites, at least in our industry, that is not how.

The hardest path forward.

Yeah, exactly. So started off like that and I kind of took over the business, got us into this market and got it really going and he was eventually able to quit his job about I think it was like eight months after we started the business. So yeah, it was pretty fast. So we were, we were both officially full time in the business at that point because I had been a full time entrepreneur slash stay at home mom before that.

So yeah, that's amazing. So when you designed the business, the original business, was it to suit a certain lifestyle or like did you know when you started that it was to retire your husband eventually.

I feel like, I mean, like I said, I've always been an entrepreneur at heart and I'm constantly coming up with new business things. It's like one of those things that's overwhelming. My mind is always. Yeah, it's always trying to monetize something or other. So. But I know that, like, so that jewelry business that I mentioned that had originally retired me from my 9 to 5, that it was so busy that I literally couldn't work at my day job. So since then I kind of just. I don't know, I feel like I've had this internal dialogue of like, I'm just never going back to the workforce unless I, like, really want to. Unless, you know, that feels good at the time. But otherwise it's just kind of a matter of we're going to just make it happen and, you know, we'll earn money however we earn money and we'll. So I don't know, I feel like it was kind of a fly by the seat of our pants, slash. We needed something that we really felt aligned with. And at the time, it was very aligned. And. And yeah, I think we always kind of had the idea that it would be really awesome if we could both be full time parents and entrepreneurs. So, yeah, say so.

So with both of you being full time parents and entrepreneurs, what kind of opportunities did that bring for your life?

Oh, my gosh. So much so. And this is really fun. We actually. Let's see. So Kelly quit his day job in April of 2016. And so we've been full time for, what is that, like two and a half years or so. In 2016, when he quit his day job, we like, had the goal. The way that we were able to have him quit was we had to have like $10,000 in our savings account and like no credit card debt or something like that. So we got to that point. He quit. And then I had been itching to, like, move. We'd been in Washington for forever. That's where we were both born and raised. And he's very much a, you know, roots. He like, he likes roots. He likes having roots. And so for the whole time that we'd been together, he. I had always been wanting to move, but he had never been wanting to move. So it was kind of this, like, struggle a little bit. But he quit his day job and suddenly that opened up a lot of new doors that now we're like, not necessarily tied to location. Why don't we just go and play and Go travel for a couple months and see how it goes and stuff. So that ended up leading to our digital nomad journey over the course of the end of 2016 through most of 2017. And it was really fun. We traveled in a van, we sold our house. We sold, like, 90% of our belongings, and we just drove around the country with our three kids, and it was an adventure and it was really cool. So, yes, I'd say it definitely opened up some opportunities having us both at home.

Yeah. Because without that, you wouldn't have been able to travel for as long. So how long did you stay in each city if you were in Airbnb? Was it like weeks or months?

Yeah, it changed. So we started off in Phoenix, actually, which we're in Phoenix right now. We started off in Phoenix and we stayed there for a month, and then we kind of stopped along the ways to our bigger places every, you know, we would stay like a night or a weekend or not really a weekend, but a couple days. But most of the places we stayed between a month and like, a week or two. So we stayed in Austin for a month, in Pismo Beach, California, for a month, Phoenix for a month. We stayed in New Orleans for, I think it was like, two weeks, Baltimore for a couple weeks. Just kind of. Yeah, here and there. Everywhere was a little bit of everything.

Yeah, that's awesome. But you didn't come to Minnesota.

No, we didn't. We actually missed Minnesota.

Sorry. So with having your business, like, how did that evolve into what you're doing now? Because I feel like everything you do is a step to the next thing. Like, you had your jewelry business and that you got maxed out at a certain level of. I mean, you can only produce so much time without hiring a team or manufacturing or whatever. Like, you. You can choose what to do next, and you hit that. That next level. So how did that increase. Evolve for you?

Yeah, yeah. So we found as we were traveling, that was kind of when Copper Kettle Co was slipping a little bit from our passions. We had a few really difficult clients, which I'm a believer in. You know, there are difficult clients out there, but it's also, you know, I think that for us, it was also a matter of we felt the alignment slipping, and so it made the whole process with everything more difficult. So I'm sure a lot of the difficult clients, quote unquote, were also us. So, yeah, was slipping a little bit while we were traveling. And we decided that we needed something more streamlined. We needed something that was a little bit more passive. And so that was when we kind of started trying out a bunch of different things. We actually came up with a brand, a couple different brands. One of them was we wanted to have a. Helped people to start their businesses with courses and stuff. And that ended up being essentially kind of lunch brand grow community from a different angle a little bit. And we also had a different idea for, like, a branding co op, like, I don't know, giant store kind of thing. Anyway, we had all kinds of ideas. We tried a lot of stuff. We threw a lot of noodles at the wall.

I love hearing the messy middle because I feel like so many of us see people where they're, you know, they're like the end. Middle of their journey, and they're like, well, I don't know what I want to do. I don't know who I want to serve, but, oh, my gosh, like, that happens to all of us.

Yeah, yeah. No, it was super messy. Like, real, real messy for. Yeah, probably about two whole years. And we. I mean, we didn't. We haven't been making very much money. And I'm perfectly transparent with that. Like, you can see a lot of our income reports and stuff, but, I mean, one of our biggest goals is to just live a life that feels right and it feels passionate and it feels aligned and that. Like, I mean, you know, you can make a million dollars, but what are you gonna do with a million dollars? Like, we don't necessarily need a million dollars to live the life that we really like, so we're okay with being flexible and stuff. And there was definitely a lot of need for flexibility for a while.

And with small children.

Yes, definitely.

Definitely an added sometimes.

Yes, for sure.

So you started Launch Brand Grow as something that was different than Launch Brand Grill. So that in itself evolved too.

Yeah, yeah, totally.

Tell us what. What is Lunch Brand Grow today? Tell us about that community.

Yeah, so the Launch Brand Grow. Let's see. I'll take a step back first. So when we started it, I wanted it to be kind of like, you know, and really any other community out there. There's, you know, the savvy community, which is an amazing community. There's the Profit club lounge, which is amazing. There are a lot of different communities that help people to start and grow their businesses. And while I loved the idea of having our own community and having our own kind of angle, I really struggled with feeling like we really differentiated ourselves from these other communities. So again, the alignment was just really off. I felt like we kind of struggled through a lot of it, but at this point now at our kind of relaunch stage, we are. I found that I really don't like being the center of attention. I don't like being the spotlight, I don't like being the leader. I don't like being the only person who can contribute valuable content. And this kind of plays hand in hand with the reason why I host summits too, that there are so many people out there with really, really valuable perspectives and information and all that stuff that I don't need to be that person. I just need to give these people a place to, to speak and to be that person. And so the launch brand Grow now is basically a leader led. It's almost like a co op essentially where each month we have a different leader with a different topic who hosts workshops, challenges. They have like all kinds of free stuff. A lot of them will donate like a course that is normally paid for the month and they get to be the leader. They get all the attention. They get to become kind of our go to person for whatever industry they they focused in. And so yeah, there's a lot of publicity there, there's a lot of visibility, there's. We have tons of people who guest blog and guest podcasts on each other's things. We have lots of people who hire each other out for different things. And it's just become this really amazing collaborative, I think of creative entrepreneurs who work together and who see each other as equals. And I don't know, it's a really, it's been a really awesome evolution and I think that it really aligns with my vision at this point, which is really nice too.

Yeah, that sounds amazing to be able to make that kind of impact still and like bring people together. You're facilitating this community without feeling like, you know, it's the Kirsten show or anything like that.

Right, exactly. Have to be like super involved. Like, I love getting involved in like being there for people, but we have other people to do that. Like the leaders take the reins a lot of the time and otherwise, like everything else is kind of systemized in that you fill out forms and you like, you can get featured on our blog and on our Instagram and all that stuff just by telling Angela, like, hey, I have a launch coming up and Angela is my va. So. Yeah.

So then you're able to continue being the big idea person and.

Exactly.

The visionary, if you will, of the businesses, which I think it's important to know whether you're like an implementer or a visionary. And I mean that, that maybe that was Part of what was hard with having the web design company is that you're such a big ideas person. Personally, that's obviously me projecting my experience, because that's exactly what I did. It's like, you know, I love having the big ideas, and I was trying to be the service provider or the implementer, and, like, I was having a really difficult time, but because it wasn't in alignment with, you know, I wanted to have a podcast and talk to people and I wanted to have the big ideas. But then other people, they. They just want to do the work. So really aligning your business, how you want to show up and what kind of life you want to lead, I think is.

Yeah, exactly. I am.

So.

I feel like after this whole transition, alignment is like, if I feel like if I see anybody around, it's like, you know, they're struggling with something in their business or they hate doing this one particular thing, and it's just like, you need to drop it. You just need to drop it. You need to, like, outsource or figure out how to not do it at all in your business and do something else. That it's so, so important to have alignment and to have those positive feelings going through your whole business and how you are sustainable.

Yeah. And the confidence to believe that you can do it and step into a different role and even if it is different from what you've been doing.

Yes, exactly.

It's the same with clients that. I mean, so many clients that I coach, they're like, well, I mean, this is what I'm doing, but I would really like to launch this product instead. And it's like, well, why aren't you. I don't know if I can do it. Competition. And, you know, like, we have all this inner dialogue of why we're not doing things that.

And I want to plug, too. So there's this girl named. Or woman named Britt Colo. And actually, she just got married, so I don't know her new last name, but Britcollo is what she's been known for as. And her business is jam marketing. And the thing that I've. I've been pimping her out everywhere because I just love her so much and I love what she's going on. But she has this program called Marketing personalities, and it's marketingpersonalities.com and it basically helps people who, like, aren't sure. You know, everybody says you should have a podcast, you should have a blog, you should have a YouTube channel, you should have Instagram and Facebook and Twitter and You know all of these different things and you should be live on all of them and do stories and, you know, everything. And what she says is, she says no, like just, you don't need to do all of those different things. What you need to do is you need to figure out what actually really feels good to you, what is aligned with you. Like, if you're somebody who's extroverted, then only doing like blog posts or content creation really probably won't work as well for you as something like Facebook lives. Like, maybe you like getting in front of the camera versus if you're introverted. It's probably the opposite. Like, maybe you're not a very big camera person. And so anyway, she goes through all of the different Myers Briggs personalities and kind of pinpoints. Exactly. What? Yeah. Oh my gosh, it is so good. Such a good resource. She's amazing. And I heard everybody. So go check her out in the notes.

For sure.

I will, definitely.

Because I mean, I have struggled with that too in terms of like Facebook groups, like the free Facebook groups and like everybody and their mother has a free Facebook group and then I have one and I'm not. I'm not active in it. So it's like I could be serving people on such a better level that was more suited to how I want to show up.

Exactly.

That pressure of what everybody else is doing.

Exactly, exactly. And that's what. Yeah, that's exactly why I love her. I feel like she gives you that permission to say, you know what, I'm just not going to do Facebook lives because I don't like that it's not sustainable for me. But to instead pick something that really is sustainable for you and that you enjoy doing so that you get the most bang for your buck. Because if you spread yourself too thin, then, I mean, nobody benefits. So totally. She's awesome.

Not gonna do anything.

Yeah, exactly, exactly. You get decision paralysis and stuff.

Yes. And then you're not gonna. If you're not showing up at all, then, I mean, that doesn't help your business grow either.

Exactly.

I love that. Picking the one thing. So what kind of topics do you focus on in launch Brand Girl?

We do everything. We have a lot of brand and web designers, so there are a lot of. There's a lot of help as far as branded web design goes. But we talk about, I mean, we talk about Facebook ads and email funnels and just general marketing. We have like co working dates and coffee dates and kind of more community building type things. Yeah, we talk about all kinds of Stuff it's like pretty much everything business related. Just because we have so many different types of professions in there, it really lends a good blend of topics.

Is there a certain type of entrepreneur that it's or like phase of entrepreneurship that it's best suited? It's more like launching branding.

We have people from all over the spectrum. We have people who like literally have just started their business or haven't even started their businesses yet to people who are like real true leaders in the creative industry. So we have yeah, everybody along that, along that line. I'd say as far as like good fits go, we tend to, I think as of right now I want to say all of our members are women though I hope that is at some point. But mostly in the creative fields. A lot of business to business helpers and like infopreneurs. We have a lot of marketing strategists, a lot of branded web designers. We do have like photographers and I think we have like a cake baker and we have a beauty specialist and we have a whole bunch of people. But it's typically, yeah, a blend of creative industries or business to business industries specifically catering to like other women basically. I think that's awesome.

And you have two other businesses that we haven't even touched on yet. So themodernconference.com is your other baby. Three business babies. So what's that all about?

So the modern conference, this one, I'm just really excited for this one. So basically I know we mentioned earlier that you and I had kind of met right around the time of our first summit. And what I found with our summit, this was again while we were kind of just throwing noodles at the wall and seeing what stuck summits ended up sticking. And the reason for it was that we just made so many amazing, amazing, amazing relationships from the summit. Both with, you know, the speakers, but also with the attendees, I feel like even closer to the attendees. And it really just rocketed our business forward as far as like our reach went and our visibility and our credibility and just relationships in general that it, it just seemed like a no brainer from just the social aspect of it. But then on top of that we ended up doing better than I think probably any summit in the industry that I've really heard about. Aside from the rising tide, we ended up pulling in like $24,000 from it. Yeah. And at a time in our business where we're like, you know, scrambling to make any sort of money or any ends meet, that was a really, a really big helper for us. But Ultimately, what we found was that it seemed like summits in general kind of have this wrap of like low quality information, really hard sales pitches, not very long presentations, you don't really get a whole lot out of it, there's no community aspect, etc. But what we found was that it seemed like the people who were coming to ours were really engaged. They were very, very highly engaged. They were really resonating with the information. We brought in really high quality speakers and made sure to vet for those high quality presentations as well. And we really wanted to make it so that it was almost like an in person conference, but online. And so that's what we're kind of helping people to do now is to create those environments that feel like in person conferences where you get that real connections with people and you get real inspiration and real deep education, but in a setting that is convenient and really low price and you know, that kind of thing. So that's kind of what we're doing with the modern conference is trying to essentially move the industry a little bit so that it's more about high quality and connections rather than like big workshops, basically.

So what do you think are some things that led to the higher engagement levels and like the quality of your summits versus what other people might be doing in the industry?

Yeah. So one of the things that we really love about our summits is that we encourage everybody to be affiliates of it and to just be like cheerleaders and to get excited. I know that obviously like everybody wants that with their summits and their virtual conferences is you want that marketing push. But I feel like what we've done a little bit differently maybe is that we have really tried to include everybody, as many people into the summit as possible. And one of the ways that we do that is we have our keynote speakers and our breakout session speakers. And typically our keynote speakers are the slightly bigger named people. For this last one we had Natalie Frank from Rising Tide, we had Honeybook, we had Teachable and convertkit and stuff. And then other like big names in the creative industry. But then we also had a couple of quote unquote, smaller businesses who we also put up on that keynote presentation pedestal who like maybe aren't as well known, but we know, like, I know them personally and I know that they have incredible value to add. Same thing goes for the breakout session speakers. For the breakout sessions, we almost exclusively have people who are, you know, like a lot of them don't have any followings at all on Instagram. Maybe they're brand new Business owners, maybe they are, you know, maybe they've been around for a little while, but again, they have something really valuable to contribute, and we see that, and we really, you know, appreciate that and want to put them on that pedestal. So by including all of these different people and making sure that we have a diverse lineup and a similar, but also diverse audience amongst all of our speakers, we're able to spread ourselves a little bit wider. I think, as well as. I just feel like the hype from the breakout session speakers and those people who don't typically get these opportunities, they go so much farther than. Than you would expect. So it's. I don't know, it's cool. I feel like everybody just gets really excited about it, and that's where most of our engagement comes from. It's just kind of the, I don't know, the joint excitement of everybody involved.

Yeah, well, and building relationships with the people who are presenting, I mean, that's only going to benefit your business, especially, I mean, as a business owner who's interested in putting it on a summit, you're going to build relationships with the people that are in the summits to a point where it might be future collaborations or, you know, even future clients. If it's someone that is just getting started in their business but still has a lot of value, like, there's. It's hard to predict what the return on just inviting them into space could be.

Exactly. And some of. A lot of the people who I've had as breakout session speakers, I hadn't even known about them before, like, at all, but now I. Yeah, I've developed close relationships with them. They've grown exponentially since being featured on our summit. And it's really cool to. Yeah. I mean, to feel like we're on much closer, even playing ground, I guess, as far as, like, collaborations go and stuff. Like, now I get to be featured on their platform, and their platform is so much bigger than it was when we originally had them on. So it's just really cool how, like, watching these businesses grow and. Yeah, those relationships flourish and stuff too.

Well, and I think showing people that are just getting started that it's not so clicky either, because I feel like sometimes they might see the same group of speakers over and over. And I think that part's really fun, too.

Yeah, totally. Yeah. I think diversity in lineup is a really, really big, big aspect of what we try to do and. And, yeah, diversity in all kinds of different ways.

Exactly. I love that because I think the engagement is what really makes it Fun for people. If it's, if, if people are posting videos and no one's commenting or you know, like, however it's, it's functioning, it's like it loses momentum the more, the more they see other people aren't engaging.

Exactly. Yeah. Oh, totally. And that's one of the things that we do with our summits too, and that I highly suggest anybody who wants to put on their own is to we have tons and tons and tons of swipe copy for our affiliates so that they can really easily share about the event. We also have nicely designed photos too, and we keep them as neutral as possible so that anybody can share them on their feeds. And you know, I suggest if you're doing a summit and your brand colors are like bright purple and lime or something like that, to have a couple of those. Yes. But to also have some much more neutral photos so that lots of people can share about it.

Yeah.

So yeah, we make it as easy as possible for people to share about it. And I mean, we remind them that like, if they're getting something out of it, then their audience will too. So it's really, it's a free event and it's really a fun one.

So yeah, I love that. So what will people find when they go to your website?

Themodernconference.com yeah, so right now we're building it up. We are going to be posting lots of blog posts soon, but basically our main kind of targets or sections or, you know, people we're trying to help are people who want to host a summit. We have lots of amazing resources and we will have lots of amazing resources for people who want to host. We have templates, swipe copy, website templates, trello boards, organizational tools, all kinds of stuff. So there are main people, our people who want to host, but we also want people who want to speak at summits. We kind of, it helps us if the people who apply to speak or who want to speak at ours are kind of conditioned in a way to have, you know, put their best foot forward and stuff. So we really want to educate people on how to speak and how to book those kinds of engagements, whether with us or with other people, and then also people who want to attend. And so we'll have a directory of summits who are directly related with us. So, you know, if you've bought our templates or whatever, then we would love to have you on our website so that people know that your summit is coming up, that it's modern, conference approved, all that stuff as well as we have other resources for people to go to to find other summits as well and to attend those. So those are our three people or people who want to host, speak and attend.

Sounds amazing.

Yeah.

Okay, so what's your last. Your last business all about? And this one is the newer, like in. This is your biggest passion project, you said? Yeah.

This one is basically like where. So with the launch, Brand Grow and the modern conference, I really hope to have those be almost as passive as possible, slash as streamlined and as tightly systemized as possible with Raising Abundance. That's going to be our lifestyle blog. This is kind of where my heart is right now. My heart is with all of these. But, like, right now I'm feeling really pulled towards the mom life. And what we've been doing with our kids is we have just started unschooling our oldest, who is five and is kind of our middle, who is four or going to be four in a month. And that's where I'm really finding a lot of passion is through unschooling, through kind of hanging out with them and doing fun things and crafts and being mom. And so Raising Abundance is a lot of our journey as parents. Kelly and I have tons of philosophies as far as parenting goes. We are not by any measure the best parent ever, but we do have a lot of thoughts that we like to kind of, you know, voice or brain dump or whatever. We also do a lot of really weird things, like the digital nomad thing. We're minimalists and frugalists and so we talk a little bit about that and then we talk about business and how people who aren't in the creative community who already know about starting their own business how quote unquote, everyday regular people can also start their own businesses too. So kind of a different audience a little bit. But yeah, that's what we talk about over there and love that. Yeah, I think it'll be fun. I hope so.

Well, even the name, like, I just. I just love the abundant mindset of, you know, like, raising little humans who know that there's so much they can do.

Yeah. Kelly came up with a name. I normally nix, like, all of his names.

Yeah, we come up with lots of.

Businesses and Kelly is always, he always contributes, but I'm always very strict about the names.

Yeah.

But he came out up with it. It was like, oh, my gosh, that's perfect.

I love it. Oh, that's amazing. So blogging, will you be like, offering products for people who want to start their own businesses, like coaching or Anything like how what's your monetization plan? I guess just because you said you love to monetize things earlier.

Yeah, totally. So our main. I don't really. I feel like this one's going to be kind of a more of a long term or what's the word. Like we're playing the long game with the raising abundance. So our blog posts, we want to do a lot of affiliate marketing as far as that goes. So a lot of Amazon affiliates, you know, tools and resources that we personally have really enjoyed that kind of stuff throughout the blog. And I think we'll kind of lead people from raising abundance into launch brand grow because again we do have people who are brand new businesses in launch brand growing. That would be a good resource for them. It's also a really low price point. Right now it's only $25 a month to be in the lunchboard grow. So yeah right around there. So leading them into that. And then I do think we'll have a few resources on unschooling just because I know that secular homeschooling or unschooling is really kind of an industry that's growing right now that doesn't have a lot of resources. I know that I've personally looked for a lot of you know like unschooling quote unquote curriculums, you know and unschooling isn't actually curriculum based but, but just like ideas and stuff really isn't very much out there. So yeah, I'm sure we'll make up some sort of products for those and yeah, it'll be kind of just a another noodle throwing fest.

But figure it out. I love, I just love the idea. I mean they're all, there are three different businesses but it's almost like a customer journey in itself. Like they could come in to learn about unschooling and then learn how to launch a business and then learn how to market a business like it all kind of.

Yeah.

As they will scale their business. So I mean it's actually kind of brilliant how you said it.

Well thank you. I feel like they work pretty well together. And another thing that's really fun about raising abundance is so my five year old, we're starting a business with him. So he will have his own little business and I'm sure my daughter will help with that, my 4 year old. And so we'll be talking about that on raisins.

What's the business he's going to start?

We haven't named it yet and actually and I don't know. I don't know that I want to give details yet, because I think we're, like, still. Yeah, we're still talking through it. We do have some, like, really solid ideas, but I want to make sure that they work out first before I.

Spill too many beans. And I think our son should have a coffee date.

Yes, totally.

That would be awesome. My son is, like, obsessed with wanting to start a business. Like, he wants to be a YouTuber and he wants. Now he wants to learn how to code, apparently.

And so much fun.

Yeah. He's like, mom, teach me. He's in first grade and he's like, I bet if you teach me how to code, I can save up enough money and buy your dream house by the time I'm in second grade.

Oh, that's so sweet. Okay, show him Codecademy. Has he dipped Codecademy? Oh, my gosh, it's amazing. And they have all the different languages. They have CSS and HTML. They have. They have everything there. So, yeah, have him do that. And it's really simple.

He. He will love that. Every night he's like, mom, will you teach me how to code? I'm like, I can teach you, like, some HTML and maybe I'm not gonna be able to help you make Minecraft or like, or whatever. Oh, yeah, she's. Well, I look forward to learning more about that too.

Yeah, I'm excited for it. I think it'll be good. Hopefully.

Yeah. So I'm going to put the URLs in our show notes, but do you want to share really quick where we can find you on all of the places?

Yeah. So as of right now, I'm sure this will change probably even by the time this launches. But as of right now, our Instagram is onchbangrow. And that's where. I don't know. I say that's where I hang out mostly, but honestly, I don't really.

I tend to.

You guys can add me as a friend on Facebook. How about that? I feel like I interact more with my friends on Facebook and I have tons. I have like a business specific page where I interact with only business people. So add me on Facebook. Do that.

That's a weird one.

But then also, we have two different free resource libraries@themonster.com and also@launchbrandgrow.com so feel free to steal all of our resources. We have tons of stuff on summits as well as tons of just general business growth freebies as well. So that's definitely. Those are both great places. To connect.

Well thank you so much for being here with us today. I've had a blast talking with you. I respect you so much and yeah, thank you.

Well ditto. Thank you so much for having me and thanks for everybody listening and yeah, feel free to reach out.

I loved chatting with Kirsten and I'm so excited to see what other beautiful.

Things she's going to put out into the world.

She also just gave birth to her.

New baby boy Urban.

Congrats Kirsten and thank you so much.

For sharing your world with us.

Thanks for listening to the Prosperity Lab podcast. Check out the show notes for this episode and all past episodes@properitylab.com if you enjoy the show but please share it with your biz besties. Leave us a review and subscribe to make sure you stay in the loop for any updates. Keep believing in yourself, chasing your dreams and designing your version of Prosperity. I'll talk to you again soon.