Episode 09: Story Therapy with Dallin Nead

Welcome to the Prosperity Lab podcast. We've been given an amazing opportunity in entrepreneurship that's never been available in any other time period. We live in a reality where the number of lives we impact can be directly reflected by the dollars in our bank accounts. Prosperity is about more than income. It means living the good life and, and existing in a state of freedom, security, and well being. This podcast will explore the paths towards living our best lives and the businesses providing for them. Last week I was a guest on Dallin Mead's podcast, Story Therapy, and I love talking to him so much that I invited him as a guest on mine. Dallin is an incredible storyteller and a very talented videographer, and he has helped entrepreneurs like Emily Hirsch, Julie Stoyan, and Alison Prince record and share their video strategies. He has such great advice about not only getting comfortable on camera, but getting comfortable with your own personal story, too. Without any further introduction, here is my interview with Dallin. All right, here we are with Dallin. I'm so excited to introduce him to you and share his story with you. Talk all about his business, how he got started and how he's grown. And I think you're really, really going to enjoy this episode. So, Dallin, thank you so much for joining us.

Thanks for having me on. Ali, how are you doing? Good.

How are you?

Good, good.

I'm so excited you're here. Would you tell us a little bit about your business and how you got started?

Yeah, of course. So my business is called Content Supply. Some people call it content supply who don't know. And I like that as well, if you want to supply contentness in your life. But yeah, a little bit of how I got started. So at the time of recording this, it's, you know, holidays, December 2018. And it's crazy because to think about like a year ago is literally, I was in the process of prepping the license, so to speak, which sometimes can be like the official start of the business. But man, let's. How far back do you want to go? I'll talk a little bit about backstory, I guess. Everything, everything. Just, if I get too long winded, just stop me because I like to go off on different details. But we like that too. Usually. Usually, yeah, just stop me. So, yeah, a little bit of backstory. Before I even made it official, fully committed, I, you know, I graduated college. We'll jump back there. I graduated college with an IT major. I was going to be an IT guy for my career. I'd grown up doing a lot of storytelling and filmmaking Content. And my mind at that time around graduating college was like, you can't make that a career. It's a hobby business. And so I got a corporate job. I was kind of following the path of least resistance and stressed my mind, no money, newly married and went through the corporate path and I found a job I liked. I actually got. I did get a video job and the IT on my resume helped qualify me for sure, which is awesome. And so I led media communications for cruise lines at their corporate headquarters. And it was great, great job. I loved it. But I always had kind of a knack for entrepreneurship. And I found that the decisions I made, the projects I worked on, even little mini businesses I started were always born out of my desire to connect with people. And storytelling and creativity was a way that I would do that. And so I was losing my ability to connect with people. Honestly, working for the cruise lines, I loved working there. My impact was so small and I was creating content for people who didn't necessarily need and always want. Like, it was kind of a default captive audience, so to speak. You know, I wasn't having a direct impact on, like, people having great vacations and feeling happy that way. And so, like, my motivation dwindled and I was like, I'm not, not connecting. I feel really closed in. What more is for, like, what more is out there, so to speak, for me to match my ambition. And so I started doing some freelancing on the side and just my local community. And I was like, well, this is okay, but no one pays money. It's kind of the hobby business still. And I started a business a couple years ago in a market that wasn't asking for the kind of services I was doing. It was kind of legacy films because it was a form of storytelling, but it was like speaking to. It was like business to consumer. So they had to pay basically for a service out of their own pocket. And it was just not viable. No cash flow. It sucked. So I was like, that was a good learning opportunity. Before I knew that you needed to create a service and product for an audience who was willing to pay for it. And so close that business down if you called it a business. And what I'd realized, though, is as I was doing that, I started networking, which is like local, local networking groups. I'm in the LA area and I would literally meet up in like Mimi's Cafe. It's just like a restaurant. I don't know how franchise that is, but local Mimi's Cafe with a group of like five people, local Community. You get in the room with like here's me like a storyteller, you know, like entrepreneur. And there's like an insurance broker, there's a real estate agent, there's a mortgage lender. I was like, these people are cool, but their industries are not really sexy. They're not really exciting. So I was like, like I can't do this very long. And they're not like they're also paying for like marketing spend out of their own pockets. And so. But the interesting thing too is like showing up to that like there's this one time, this one event didn't meet this guy again. Give a find my introduction. We had a great conversation and some key words on my introduction with him. He was an insurance guy, stuck with him and you know, weeks to months later and I don't know how long I randomly get this email that says I hear you do videos. I was like, oh, interesting. And at this point I wasn't really freelancing anymore. I was like burnt out with the whole like what do I do with my business? And I was focusing on my day job. And so I go on that email and this person learned about me from her real estate agent who learned about me from this insurance guy who met me for five minutes at one networking group. And so that kind of, that was a random, random roundabout introduction. And it was something simple as like I helped her build a course. But it was from this first kind of this not this first client that had other clients, but it was from this client that a snowball effect began to happen that I got referred. I get introduced to this other client that's based more on the east coast who are working with someone as we know come connection of Julie Stoyan. Julie Stoian was a running agency at this time, this is about two years ago. And she I built out a like a glorified webinar that was just really well produced this cool webinar for this health and fitness company. And Julie was running their ads. And we, through our combined efforts of Julie and I we did a six figure launch for this business. And that was like my kind of my first introduction to like a digital marketing experience. And then Julie's like, well who is this Dallin guy? And so she and I started a relationship then. And this is before Russell knew who she was. This is before like I think right at the time that she was doing this contest for expert secrets book that kind of put her name on the map a little bit more.

Okay.

And she was on the vert she had just barely launched her signature program, the digital gangsta. And so we start, we lead in with doing her origin story. But basically Julie was. It was because I showed up to Amimi's Cafe to meet five local people of random markets that I met Julie. You know, it's showing up and putting myself in a room with people to, you know, to me. And so Julie created, you know, continuing that snowball effect, meeting more people, getting introduced to this world of online entrepreneurship. And so joining Julie's mastermind. And that's where I met you, Ali. And learning how more about digital marketing and just building a business online became like kind of the whole world new world was open to me and Julie was my Aladdin. I was the Jasmine, so to speak. I heard a reference, something I watched her listen to recently and I was like, that's a perfect reference to my relationship with Julie. So I have a lot of love, respect for Julie. And so since then, so this is kind of. Yeah, it snowballed. Referrals, referrals, referrals. Go to Funnel Hacking Live, the ClickFunnels event in March 2018. Get really inspired and motivated and I commit to quit my corporate job. And So I quit July 1st. And so I've been officially a full time entrepreneur for about five months, I think.

And they're literally using your face for their ads.

Yes. Funny little tangent story about that. Yeah, like Funnel Hacking Live. They're running tons of ads and like they put a post on the like a Facebook group saying like, oh, quick little contest, like create a video, like why, you know, three reasons why you're going to the event. And I was like, how can I make this clickbaity? And I was like, I'm gonna do tagline of like I quit a job I love because of this event or something. And I like jump in my backyard and be like, here are three reasons why I, you know, you should go to funhogging Live or why I did. And I like, I pulled footage from Clickfunnels video guy, Kevin Anson. And I was like, sorry, I don't know Kevin's incredibly well yet, but I was like, sorry. I sent a message like, sorry, Kevin, I'm grabbing a few of your shots. Anyways, I'm getting on a tangent, but it was just so funny. And then, and so they run an ad and then John their traffic sky clickfunnels. He sent me a message actually yesterday saying like, oh, like your ads actually like one of the top performing FHL Funnel Hacking Live ads we've had. I was like, oh, that's awesome. Yeah, my face is on Russell's feed. Yeah, there's a lot of fun comments. I read through the comments like the other day and I was like, wow, there's like a good mix of not haters towards me because who could hate me? But like a lot of haters towards. Towards click funnels. A lot of likers too.

But anyways, funny, like, anytime you put yourself out there, the haters come out in droves.

I know, I know. So it's just. You definitely have to toughen up skin. But I will. Yeah. Like, I. Nothing was personal towards me, which was nice because I could be more detached towards it, but I was like, these are funny comments. Right.

I'm gonna have to go look at that.

Yeah. But yeah, no, it's been a fun journey and I'm like, I. I'm totally still at the beginning. Like, I've learned. I've made millions of mistakes and I've learned tons. And I've also improved a lot of things and I'm just really excited for like kicking things to the next level.

Yeah. And you've worked with some, I mean, quote unquote, big name clients in the digital markets marketing industry too, you know, like, you've helped all sorts of different people create their stories and. Well, tell us a little bit about what services you offer for these clients. Cause I'm sure people are seeing like your videos all over their apps and newsfeeds on Facebook all the time.

Yeah. So primarily it's. It's a content plan, simply speaking. And we lead with story. Um, story is kind of what makes us more different than others because I'm a huge believer in that. Your personal story is your competitive advantage. No one else has it and it's what makes you different and it's what's gonna help you sell more authentically and build your legacy, all these amazing things. And so we lead in with the content plan with video and we repurpose content from that video into podcasts or copy content or design content for social media ads and funnels and programs, things like that. So, yeah, and I'm a huge fan of leading in with someone's origin story. For example, like with. With like Julie, Alison Prince and others. You know, it's fun. Like however short or long, you know, we engage our services with them and build out their content strategies and story strategies. The incredible thing about client relationships, when you include like deep and personal level storytelling, you connect and learn so much about someone in very quick ways and where they're Sharing things that they've rarely, if not haven't really shared with anyone else. And you're able to sit there in the room with them or talk to them about experiences from their lives that kind of craft and help build their business and the way they're trying to help impact other people's lives. And it's pretty inspiring. And that's what kind of fuels me, is meeting more and more of amazing people to help do that for them.

Yeah, absolutely. Because video is really one of the fastest ways to break down that, like, the no trust factor that can happen so often online. Because, like the networking events that you mentioned, you probably went and shook Mr. Insurance Guy's hand and introduced yourself and made eye contact. But when you're online, like that memorability of eye contact and shaking hand just isn't always there. So being able to lead with video where they feel like they're having a conversation with you, I mean, that's really the fastest way to start that whole no like and trust factor. So I love that that's what you do for clients. So as far as storytelling, I feel like people who are looking to grow and scale their businesses online, what objections do you see people have towards sharing, like, their actual life story? Because I feel like a lot of us. Sorry, I asked you a question and then I kept talking.

No, no, keep going.

I feel like a lot of us feel like we need to follow a marketing formula or we just need to post what people we think people want to hear or whatever. So I'm curious, what advice do you give people to start getting familiar with their story?

That's such a good question. You know, just a quick kind of. Kind of, I guess not qualifier, but just a little bit of info is. I'm literally building my first ever online course right now called Story Therapy that's doing just this. This is a. Yeah, it's a little subtle plug, for sure. You know, what's a story seller to do? I guess. But yeah, like, it's. It's amazing because like, when you can build a course, live with students, and like, kind of be coaching them, but also coachable in the process to be like, how can I make this better? Like, how can I relaunch this? To help people, what is necessary is like literally a process I called story therapy. You know, like the therapeutic process of understanding your story. To know how to share it in your content is key before people actually share and be vulnerable in their content. And it's. It's like I'm far from perfect, but I Definitely have saw what works and, like, the frameworks that entrepreneurs like Julie have used to use their story to sell better and to actually, like, create raving fans. Like, we know Julie has done that because she's so honest. And so that honesty comes through really embracing everything that you have experienced in your life, like, the day to day, but also like the skeletons of your past, because we all have them. And a lot of people, like, for example, in this group, like, I'm building it, live in this face to this private Facebook group. And it's just like creating a safe place for people to develop and kind of understand, like, okay, what are, like, the different aspects of my personal story and journey that will be relevant to my audience. So that way it's, you know, they'll want to follow it. Um, because what you got to keep in mind is like, the dreams that you have, you know, in your business and what propelled you to like, launch your business. There are people out there who share similar dreams. And when you are just a few steps ahead of them in accomplishing that dream, or if you've already accomplished it and reached a certain milestone, you are then qualified as an expert to help guide them to reach that level and then go beyond that as you are, you know, ascending up. So sharing that journey and that dream, that end result is, you know, helps you become that kind of lovable character and really positions you as someone who can step up and to share your story more. And so it's understanding the frameworks of, like, how to break down your story, but also being willing to share your story on a private level first and in a safe place, and then leverage it on a public level.

I love that. So how do you help guide people to know and understand how much of their personal story, like, when it comes to skeletons in their closet or whatever, like, or even just the mundane stuff of the day to day. Because that's one thing I've struggled with. Like, I am a stay at home mom. I have three kids, My life is not always glamorous, and I don't want to be posting about, like, potty training. People don't care. That has nothing to do with my brand. So, like, how do you help people differentiate between, like, what's gonna help back up their brand and build them up as an attractive character, but still an authority figure versus, like, here's everything about me ever and scare people away.

Yeah, actually, I would say that the potty training does relate to your brand, as odd as that may sound. And it's because it's a way that it shows that you're human, relatable. Like this is actually kind of a small epiphany I had recently where I was like, you know, if you want something to be relevant or related to a business offer of yours, like you know, a day to day moment, a little story like going to the grocery store or changing, you know, a poopy diaper, people will resonate more with that than sharing. Like when I was on stage with thousands of people, you know, delivering this message, people are like, I've never been on stage before, I can't relate to that. And so I think speaking about the day to day moments to be like, you know, I just had this small moment today and it's like a little, little story you share. People are like, oh, I can relate to that. I've been to the grocery store before, you know, I've, I've had my baby pee on me, you know. And I think sharing those moments is key. And that's what I'm realizing more and more is like when people can share those little moments, then they'll get more comfortable with sharing the more deeper and vulnerable moments and it becomes a practice. Like this is, I've said before and I like, I'm the first to say, like I'm far from perfect from this but like the more I can practice it for myself, the more I can help others do it. But yeah, as far as like sharing the hardest moments from our lives is like you gotta, you gotta find and really have that safe place to share it first on a private level. And that, that really starts with sharing it and developing it with a loved one or someone who can be a close friend or mentor. And that's what like to me like the story therapy experiences for is to provide, you know, a virtual safe place for people. But also kind of aspects of the modules and like part of the framework are like yes, you do it here in the group, but you need to be able to have that honesty and that story sharing with a spouse, a loved one, a partner, and start there. So that way as you get used to sharing it, you can get used to sharing it with more and more people and then it changes from private to the public. Especially at the right time. Especially at the right time. So it's just practice, like you got to publish even if it's on a private level.

So just iterating and getting comfortable with it.

Yeah, yeah. And having like you need to be empowered and enabled, like if you're going like. And what I've realized too is Those who really make, you know, the quote, unquote impact or influence that we all aspire to do as ambitious entrepreneurs. People who really want the biggest impact are the ones who actually are publishing and sharing and practicing sharing. Yeah. Their story. And so those who don't share their story are the ones who don't make as big of an impact.

So it sounds like there needs to be a level of, like, acceptance and empowerment around your story before you can really share it comfortably. Because if you're coming from, like, a place of shame or, you know, like an embarrassment of who you are, then then that's definitely not the right time.

To be sharing it.

Is that. Does that sound right?

100%, yeah. And that's where, like, you mentioned objections early on and in the conversation, like, this podcast. And I was like, objections, right? Like, we have three forms of objections or conflict. There's internal, there's external, and there's, like, resources that we object to that help us get from where we are now to where we need to be. And internal is the hardest shift that we have to make. The other two can be easier, but internal is the hardest because it requires, like, complete kind of transformation and change of character, so to speak. And so, like, changing that mindset around our story comes with, like, and coming to kind of terms with the past. That's hard to share. It's sharing it first with ourselves, if that makes sense. Like, the more we can recognize and embrace our stories from our lives and just sharing it with ourselves, like, we don't have to share it with the public. Social media do all those things. Yet we can just be like, where? Where's the place? I can just, like, write it down or record a quick audio or video and at least get it documented so I can start sharing my ideas. Like, and that's where a lot of people find comfort in, like, journals or diaries, is because they're sharing stories with themselves. Right. And it kind of creates a safe place where they can hide it away and they at least can document it there. And so people, especially those who who haven't kind of embraced story as a therapeutic process for themselves, typically hide a lot of stuff. And so they don't show up. And then they're constantly beating themselves up because they're not publishing all the content or they're, you know, have all these objections and excuses in their business. And I'll be the first to raise my hand that I've had plenty of those things. And I. I still have difficulty with that. But, yeah, no, it's. It's definitely like starting with the internal first because then there's no way you can share externally.

Yeah. And I think that journaling piece, I mean, that's really powerful. And that's something that I work on with my clients. Even in just getting clear on what they want their lives to look like or, you know, like, before they even start thinking about designing their business, it's getting clear on what they want for their lives. And, you know, you have to be able to walk through that with yourself for sure, and, like, spend the time to sit down and get clear on your story and why you have the values that you have before you can design a life that's gonna feel really good. So when it comes to content strategy, do you have recommendations for people on, like, how to. How to start planning their own content strategies? Like, how often do you include video? Or like, if they're super uncomfortable on video, what do you tell somebody who's just starting to amp up their content?

Yeah, definitely is to start with, not necessarily baby steps, but start with something that's achievable. Give yourself little wins to begin with. And the nice thing about, like, all the devices and technology we have nowadays is, like, getting started can happen in seconds. We have our phone or we have our webcams to do a quick Facebook Live or Instagram story. And that's the easiest entrance into creating just a quick piece of content. And so as far as, like building out a quote unquote strategy is just having a clear purpose. Like, why are you going to create content? I think there's a big disconnect between people who create content just to create content versus matching it up with an offer or a way that their audience can act. You see that with YouTubers or the Social influencers, where many of them start off with entertainment first and then marketing or business second. And it's because they may be sharing a lot of stories, but they're not connecting their stories up with an offer, which then equals revenue. When you have a story matched with an offer, it's revenue. So I would say have a clear purpose to your content and don't over complicate it. Overthink it like I've done before. Know that, like by creating this Facebook Live, this is what I want my audience to do as a result. And it can be going to a lead magnet, going to a simple, like, comment below, you know, engagement, something like that. But don't just do it just to do it. Especially now with, like, as you value your time more, what you're doing should lead to a clear purpose and that purpose should lead honestly to a revenue source. Otherwise you shouldn't be doing it.

Yeah, absolutely. I'm all about spending your time intentionally and I would rather have a few really strategic pieces of content than just be blasting things all over the place every day that don't tie into anything else and don't have any meaning behind it. You're speaking my language there. So you said people can use their phones or that's probably like the external maybe. Would that be external objection of like, oh, I don't have the right equipment.

Oh, for sure. And resources too. Oh yes, because like it's the right equipment and like especially filmmakers or content creators, that's like a big objection from not creating. It's like, oh, I need, you know, the best cinema camera possible. That was my issue not too long ago. But as, as you like get over that and realize, like, wait a minute, like it doesn't matter. Like the best camera you have is the one you have on you, you know, and that's typically your phone. So why not document? And then phones get incredible images nowadays. It's so cool. So it's just, it's figuring it's kind of being self aware enough to be like, oh, why am I not publishing like I want to or should? And if like you truly are the shy introverted type, like I also am, is being aware enough to be okay if I am like one, how do I fight that? Or do I just embrace that and recognize like, oh, I may not make as big of an impact by the fact that I'm not publishing, but being okay with that. Don't beat yourself up because some people just maybe are not honestly meant to share and be as public or be that attractive character, you know, so to speak. And that can be okay depending on who you are.

So getting clear on your values and how it all relates to what you want to create in the world. And like, I love that quote that says something about like, if you don't have the business you want, it's because you haven't become the person who can run it yet. So yeah, keeping that in mind and that like you can put out just a small amount of content but. But need to know that it needs to relate to your values or where you want to be. Like if you want to live a more private life, then you don't have to create all the content all the time and accept that and give yourself grace for showing up for what you want to do. But know the opposite is true, that it's really up to you to create the following or the impact or whatever with your content.

Yeah. And it's totally up to you. And that's the unique thing too is when you, like for me, leaving the corporate world right where like the structure and the leadership's there and they're guiding the company. But when you step into your own being, your own boss, being, doing the whole entrepreneur thing, you got to recognize, like, it's ultimately is up to you. Like, you know, there's no cap to the impact or the growth and the attention that you can get, especially now with like what the Internet enables and all the devices and tools. But it's resolving our internal conflict first before we can kind of step into what kind of influencer will we be.

Yeah. So what challenges have you faced in starting your own business?

Where do we begin? Oh.

Definitely one or two with that reaction.

Yeah, yeah, let's. Where can I simplify this?

Summarize. Top three.

Top three. Well, I guess the top three I could think of now, like one the biggest, I guess challenges with starting my business has been no money. The fact that, you know, having to bootstrap already when our personal finances weren't, were nothing to talk about very much. And then so for sure, like money, we'll say money first one, and then the second one was I don't know anything about business building. You know, a little context to that is like, you grow up and no one teaches you how to start a business. No one teaches you about entrepreneurship. Like, you know, some things are innate. Like you want kind of want to start projects, you want to start things. And I did do some of that growing up, but the structure and what works and then when you go online and Google, like, how do I start a business? Like, all of the quote unquote gurus or information out there, most of them historically have been about, like, create a 90 page business plan and you know, go get funding, all these things. And I was like, nah, it doesn't have to be that way. So I was like, I had to stop reading all of those sources and focus on like, who has done it. You know, like what's like who's a mentor or who's a coach or other examples. Like who are people who have done it and how can I follow a similar path, so to speak? You know, follow a framework that works.

Yeah.

And create my own from that. And then that's one. That's a big shift. I need to learn. And then another challenge has been time. So. Well, I mean, I guess time or mindset Mindset. Actually, mindset's threaded throughout everything, so we'll say mindsets like the umbrella at all. But yeah, like time for sure is like, you know, building the business with like, I was literally fitting it in and like the wee hours in the morning to late in the evening, having a little bit of time with my family, but then like working through the weekends, working all my vacation time while having a corporate job and, and pulling my hair out and trying to not gain too much weight. And so. Yeah, and like that was hard. And so it's managing time. And I know, like, you're a big advocate for that and having priority of time and, you know, family time in particular. I appreciate what you stand for with Prosperity Lab and all of your messaging there.

Yeah. But it's hard when you go from, like you said, squeezing your business in on the, you know, nights, weekends, early mornings, and then thinking that by quitting your job all of a sudden, like you're gonna have all this freedom, but like you can squeeze your into.

I convinced myself that I wouldn't get that.

Yeah. But that's not what happened.

I know. Nope. I was like, I'm gonna get 40, 50 hours back in the week. And you do. But yeah, no, it's. It's just, it's a time shift. That's what it is. Yeah, totally.

So what are you doing to like, make sure that you have the freedom that you were hoping to achieve when you left your day job?

Oh, that's a great question. I think it's prioritizing. Like, what do I want my business to be? How can I step into the business owner role even more? And so that comes with focusing on building a team, building systems and using the right tools. And so the more I focus on that, like, the more I've seen a lot of change in my business. And like, and like a mindset too. Like, mindset actually I would say is bigger than those three. And my mindset shift over this last year or so has been like, I guess more than I can really fully comprehend has been insane. And it's like mindset around money, what's possible to make is pretty eye opening. And mindset about. I used to be really attached to like, oh, this client just kind of fired me or they stopped her service or whatever, or they weren't happy. I was like, yeah, some of it has to do with. It comes down to me and I'm at fault. I made mistakes. I under delivered, unfortunately. But other time, but it's like learning to be detached from that. Like you know, even recently, it happens all the time. You know, when you provide services for people, it's like you're not gonna have them for life and you know, being okay with that and, and also having your business having some foundational things set up that like your business will still be operating completely fine and growing and great even if you lose clients because then you'll gain them. You'll, you know, you just keep the right things in place and you can just keep growing and moving forward.

Yeah. So not tying your personal worth to your business.

Oh yeah.

Sounds like that's the summary of mindset. So is mindset something that you thought was going to be like.

No.

Running a business? See, I always ask people this because I didn't know that either. And the more that I, you know, talk to people and think about my own business experience, like mindset is such a huge piece of it.

I had no idea. I had no idea and I had no idea. I had like all these crazy mindset issues that I have to deal with and I'm still deal with some. I still. But like, oh wow. Like it was, it blew my mind. It really did.

Yeah. That was a big one for me is like client results. Like I would hold myself back and in taking on certain clients or in growing past a certain like comfort level because I would take my clients results so personally, especially being in marketing that you know, I would take it as my responsibility of like their launch needs to do X amount or else I didn't do a good job. And like it was really hard for me to separate myself as like a human from my business. So like my self worth would, would feel horrible or I'd feel bad about myself as a person if I wasn't getting the result in my business. So that was, that was a big shift for me personally of like this is a business that I do, but then this is Ali as a human and a mom and a wife and like those are two completely separate things 100%.

And just to like ultimately have like there's a great event I went to called Business by Design. James Whitmore puts it on little plug for him.

Yeah, I heard that one a lot.

Yeah, he was good. Like you know, many events offer different things. Like his was a big focus on mindset and it came at the right time for me. But one thing one of the people who spoke at it talked about was like, you know what? In the end everything will be okay. You know, And I was like, that's a great simple reminder. Yeah, I think not getting Caught up. Like, even if you're kind of in the hole, you know, if. And that just means that you don't have the right systems and team and, like, revenue sources set up in your business yet to support any kind of, like, setbacks that could happen with, like, loss in clients. And to realize, too, it's like, you know, we're all human, and we're on this journey of, like, trying to make a change for our lives first, you know, and then serve our clients. And, like, as we do that, I'm realizing, like, yeah, I want everyone to love me. Not everyone will love me as much as my mom or my wife, things like that, or my kids. And so I was like, and that's okay. Move forward with that. And then on top of that, there'll be times that I don't do my best work. But I know I'm still talented. I know I have a talented team, hopefully, right? And I know, like, I'm doing the best I can. And, you know, as long as I. I, you know, I believe my services do work and. But they're not for everyone. And, you know, like, oftentimes you or your client don't learn that until weeks or months or maybe years later, you know, and then. But, like, yeah, you just. You got to keep plugging away. I mean, that's what it is. I love that.

So true. Well, tell us more about story therapy. When can we access it and learn more about it and where can we find you?

Yeah, so finding me Dallin D A L L I N Connect with me on Facebook. Join my Story Sellers community. It's a new Facebook community I just started, and it's fun. I'm learning a lot through doing this and story therapy. Yeah, like, it's. It's basically everything you need to do before you're ready to hit record to share your story and use that to sell to people and so you can learn more about it. Go to StoryTherapy Co join or slash. Something that hopefully you're all gonna change. But yeah, like, StoryTherapy Co join and you can join the waitlist. It relaunches in early 2019, most likely January, after we kind of test it out with this first group. And I'm just. I'm just really. I'm. I'm so excited about it. Like, we've. We've published one of the six modules, and there's already, like, awesome traction results from just our small group of students, and it's just such a fun process. I'm like, why haven't I done this? Sooner.

That's awesome.

Yeah, it's really fun.

Well, thank you so much for hanging out with us. It was great hearing your story and getting some advice about storytelling and we will check out your content in the future.

Cool. Thanks Allie.

Yeah, thank you. Oh my gosh. I just love Dallin. He is such a great person and it's been so great to be connected with him for the last year and just watch his business grow as he went through the process of quitting his day job and now as he works to scale his business content supply. Thanks for being a podcast on Prosperity Lab Dallin thanks for listening to the Prosperity Prosperity Lab podcast. Check out the show notes for this episode and all past episodes@properitylab.com if you enjoyed this show, please share it with your Biz besties. Leave us a review and subscribe to. Make sure you stay in the loop for any updates. Keep believing in yourself, chasing your dreams, and designing your version of Prosperity. I'll talk to you again soon.