The Easiest Way to Get Your Sales Page Written ASAP
18 Mar 2021 · 5 min
This is a podcast titled "The Easiest Way to Get Your Sales Page Written ASAP" recorded on March 18, 2021. The episode features a conversation including Allie Bjerk discussing practical strategies for writing sales pages more effectively by starting in the middle of the content rather than the beginning, to overcome writer's block and better connect with potential buyers. The podcast focuses on entrepreneurship and marketing techniques to help listeners improve their sales copywriting process.
Welcome to the Rich Life Reframe podcast. We've been given an amazing opportunity in entrepreneurship that's never been available in any other time period. We live in a reality where the number of lives we impact can be directly reflected by the dollars in our bank accounts. This podcast is all about living a truly rich life that goes beyond the.
Amount of income that we make.
It means living the good life and existing in a state of freedom, security and well being. In this podcast, we'll be going through quick reframes that can help you get your mind right so you can truly live the life that you've always dreamed of. That being said, let's hop into this episode. What is up everybody? Welcome back to another episode of the Rich Life Reframe.
So, a couple different things about writing sales pages. I don't know about you, but I have personally stared at blank Google Docs for more hours of my life than I would like to admit. And I've found that when you start in a different order, when you don't start at the top, this is so much easier to do. And I think that's with, with anything. If you're writing a blog post or if you're writing a social media post or anything that you're writing. If you start in the middle of the post, it can be easier to work your way back into the introduction or you know, like the, the areas of the ad or whatever it might be that lead up to the whole body of the copy. So I always start with presenting the offer, you know, what does it include, you know, at this point, the, the depth of what your product includes, what the bonuses are. You know that very well. So for you to sit down at a blank Google Doc right now and just write out what you're selling is going to be way easier than if you start with trying to craft this perfect attention catching hook. So I always start with this section because you know your bio, you know why you're trusted, you know what bonuses you're including, writing the FAQ section. Also, you know, write that final call to action. So once this piece is done, I mean you're gonna be feeling pretty good. So then you back, you take a step back and you start painting the picture for them so you know what your offer is, you know what you're creating. So then it's going to be much easier to help them envision what it's like with your product in their life and knowing what else do they want, what do they, why would they buy your product? What's in it? For them? How does this help create that transformation for them? And then back up another step and do start presenting the backstory and the problem. Why do they need this transformation? Why is this important for them to do now? How is their, you know, future feeling bleak based on common beliefs and, you know, like what the standard belief is right now? And after that, once you've done all of those pieces and you feel like you have a pretty good idea of, you know, the offer, helping them envision the transformation, helping them see where their pain points are, then you can get a better idea of how to create that bold promise, that hook that's at the top, and the pattern interrupt of getting them to start paying attention within the first, you know, five milliseconds of being on your page. You know, what's different about this offer? What's your bold claim? Your bold promise of why they should spend more time reading the rest of your sales page? So for me, mine is like how to book out your business in just three and a half minutes a day using live streams. So it's, it's very time based. It's, you know, like how to do the thing in the set amount of results to get a specific result. This is the gist of writing the sales page in the order that I would recommend doing it. So when you start in the middle, it's much easier because you have a good feel for what your offer will be. And then it eliminates that blank page writer's block feeling. And also, like, as you're walking through your offer, you're walking through the bonuses, it's bringing back those emotions of the picture that you'll need to paint for your buyer's transformation. Much easier than if you would just sit down first and try to write, you know, through the transformation process. You can even jump around the sales page if you want. If you're like presenting the offer and you're like, oh, okay, I created this piece of it because I know that they want to work less hours or I know that they want to, you know, have a better relationship with their spouse, whatever it might be. You, you can jump around once you're presenting the offer and the bonuses, etc. So that's why it's, it works best.
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