This is a podcast episode titled "The REAL Reason to Offer Bonuses" recorded in February 2021. The episode features Allie Bjerk discussing strategies for adding urgency to sales offers, overcoming common objections in digital product sales, and creating bonus content to enhance product appeal and help customers take action. The content is focused on entrepreneurship and marketing tactics to improve sales effectiveness.
Welcome to the Rich Life Reframe podcast. We've been given an amazing opportunity in entrepreneurship that's never been available in any other time period. We live in a reality where the number of lives we impact can be directly reflected by the dollars in our bank accounts. This podcast is all about living a truly rich life that goes beyond the amount of income that we make. It means living the good life and existing in a state of freedom, security, and well being. In this podcast, we'll be going through quick reframes that can help you get your mind right so you can truly live the life that you've always dreamed of. That being said, let's hop into this episode. What is up everybody? Welcome back to another episode of the Rich Life Reframe. The topic that I want to talk.
About today is how can you add urgency to what you're selling? Like, are there, are there a limited amount of one on one calls available or is there a special bonus that goes away if they don't take action quickly? Some of the, the ethics come in when you know there are fake countdown timers and you're pretending like you're live and you're not live. Like we all get it, but there is a certain level of urgency that helps people get off of the fence and helps them take action. And two, there is a point where that makes sense to do because without your product, the person isn't going to have the transformation that they actually want. So if you're not doing some of these things to get people to take action, you're actually, in my mind, hurting them instead of just letting them stay on the fence. When you encourage the action taking because you truly believe in your product, then that's a whole different level. So another thing is if there are lack of funds to purchase your offering, that's a very real objection which when you're starting with a small offer, it's less real because it's in that price point where, you know, it's a snack that you grab in the checkout line. It's a, an impulse buy that starts building your brand in a way that some people wouldn't be able to experience if they, you know, they, they don't have the funds to invest in a, you know, 5,000, $10,000 program, they're at least getting on your radar to start getting familiar with your brand. That's why this is a really good objection that we overcome with a tiny offer. So some other things that always come up when it comes to digital products, there's, there's three different levels of objections that people go through on a personal level. So, I mean, those other two were more widespread, just sales objections. But when someone's reading their sales page, their brain is going to three different types of objections. There is that internal objections, the external objections and objections about you or what you're selling. So internal is like, I, you know, I've tried stuff before. This didn't work for me. I'm not good enough. I'm not smart enough. Like, it's always Debbie Downer myself. Objection. So you can build people up in a lot of different ways. You can show them how this product is different, it's new, it's something that is, you know, it doesn't matter if what they tried before doesn't. Didn't work because this is something new. It's a new opportunity. External objections are going to be like, my husband doesn't support me, My town is too small, My list isn't big enough, Nobody knows who I am. Some of those types of objections that aren't directly, you know, internal, but more surrounding community. And then the ones about the product or about you, they might not trust you, they might not know you. They might not see enough built into your product in the form of testimonials and social proof to know that you're able to do what you say you're going to do. So when you are building these elements into your bonuses and into the sales page, it's going to be like, oh, I'm not good enough at Facebook ads. I can't buy this. Okay, well, here's a bonus Facebook ad training. Or what else would they say? I don't have a list. Well, guess what? This product works, especially if you don't have a list or I don't know if you can get me the result that you say you can. Well, here's a bunch of testimonials to show you why it works. So when you start overcoming these objections, not only on your sales page, but in the bonuses that you're adding, you can start really thinking through what they're going to be thinking. Like, oh, I don't have enough time. Okay, here's a productivity bonus. I don't know where to start. Okay, here's your direct A to Z guide of exactly how to get this done. So you can start literally solving their problems for them before they even realize that those problems exist. And that's when it becomes a beautiful product suite. Hopefully that helps. I love to help brainstorm bonus items because that's, I mean, it's a fun part of making this feel like an all encompassing suite.
