THE SIMPLE CALCULATION
3 Nov 2022 · 13 min
Allie Bjerk walks through the math of building a million-dollar business, showing how to price high-ticket coaching programs and set financial goals that actually work. She shares the specific calculations and mindset shifts that separate people who scale from people who stay stuck.
How much money you want to make this year, we'll say it's a million dollars and then we're going to divide it by how much your high ticket program could be.
Welcome to the Decision Maker podcast with me, your host, Ali Bjerg. We've been given an amazing opportunity in virtual and digital entrepreneurship that's never been available in any other time period. We're living in a reality where the number of lives that we impact can be directly reflected by the dollars in our bank accounts. This podcast is all about deciding to become the person who deserves all of the success you can dream up and also teaching you the strategies and the tactics to bring it to fruition and make it all happen. Can't wait to jump into this episode. Thank you so much for being here. And let's get started.
When I was first getting started, I had this braille necklace that I always used to wear and it in braille, it said, do it scared. And for me at that time, my goal was to be able to go to Target anytime I wanted. I remember sitting in the kitchen with my husband and being like, how much money do I have to make to be able to go to Target anytime I want and just be able to buy things and like put home decor items in my cart that I didn't really need. And the number at that time was $4,000 a month. He said, if you can bring home $4,000 a month, you can go to Target anytime you want. And that was my first goal. But having that goal helped me figure out the math. It helped me look at my prices. How many customers do I actually need to bring in? At what amount? How do I set myself up? Because I had that vision. So inside of this training, we're talking about growing a million dollar business. We're talking about enrolling a hundred high ticket clients in the next 12 months. So what would it take for you to be able to enroll a hundred ten thousand dollars clients? Clients. So that math million dollars right there. I know I say a hundred k month a lot too. I know that it's $83333 to have a million dollar business, but 100k month is like a lot. I mean, that's gravy, right? Like that's extra. And it's a lot easier to say than do you want to have an $83,000 month? That's just not as fun. So I say million dollar business. A hundred k month kind of, you know, one in the same in my brain. Even though mathematically it's Not. So I want you to grab a piece of paper and on the piece of paper write it. Going to do math. So if you need a calculator, have one, Andy, because we're going to talk about some numbers here. So just hang tight, I will walk you through it. So when you think about how much you want to make this year or even in the next 12 months, if it's a million dollars, write down a million dollars. If it's $400,000, write down $400,000. If it's somewhere in the middle, whatever it is, write that number down. And then I want to figure out, what do you think right now? What could you get on the phone and uncomfortably have someone or sell someone on a group program? Group program can only have to exist in your brain. It doesn't have to be anything that truly is sellable. Right now we're just living in imagination land for the sake of this exercise. So when you think about it and you think about I could charge 5k, I could charge 10k, I could charge 25k and have, you know, an in person event and I could have coaches and I could have you start like dreaming about everything. You can include how much money you want to make this year, we'll say it's a million dollars and then we're going to divide it by how much your high ticket program could be, that's $10,000. Well, for this purpose of this exercise, so a million divided by 10,000, that's a hundred people. A hundred people for the next 12 months. So enrolling a hundred high ticket clients this year. If we do the math again and we look at how many in my calculator down here divided by 12 months, it's only 8 people per month. So do you think that in some world you could reach. It's 8.3. So maybe we should round up to nine just, just because you can't help like a third of a person. So nine people per month. Nine people per month to transform their lives. Do you think that's possible for you to be able to find just nine people? Like when you look at the world, I don't know if you've ever run Facebook ads, but when you set up audiences and you look at how many potential people could see this ad or how many people would be interested in this topic, sometimes it's like millions and billions, right? Like when you think about that, we'll say for me, digital marketing, if I pull up digital marketing right now, I think it's like 56 million people are interested in learning about digital marketing strategies. And I just need eight every month, I just need to find eight people who would be interested, who want that transformation. And then I have to believe enough in myself that I can achieve that with them, that I can guide them, that I can help them achieve the actual transformation. And I'll tell you, and we're going to go into this in training 2 and training 3. Selling high ticket is actually much, much, much easier than selling $27 products to strangers. And it actually takes less time to launch into serve in a $10,000 container than it does selling a $27 product funnel, the tiny offer funnel, which is, you know, what I built my entire business on. I believe you need both. But also you can start with the 10K offer and then reverse engineer your way because it's much easier to scale and to get the results and to get testimonials and all the things that help sell the $27 product when you just go straight for the $10,000 transformation. So it does take your own personal transformation. It does take your belief in yourself. It takes a decision that you are going to be that next level of yourself. Right? Like we are constantly expanding, we're constantly learning new things. And I'm guessing if I were to come into your business and if I were to look at what you're doing and I were to study all of your packages and your people, do you think I would be able to change your business enough if I were the CEO of your business that I could generate a million dollars from your business? Do you think I would be able to figure out the tweaks and the subtle things to launch and the actions to take and maybe how to outsource things and how to hire and how to build a team around you to get things done if you are having trouble actually finishing the thing. How do you build that? You know, how do you like alley proof is what I always told my team. Like how do we ally proof this launch or how do we ally proof this thing? Because I would have a tendency of, you know, having a sick kid at home or having something else going on where I would fall off and I would lose momentum. There are ways to create an insurance policy around yourself that you actually get it done. So all of that aside, do you think I could step into your business and build a million dollar business in the next 12 months? Heck, in the next six months, three months? Do you think I could figure that out? Hopefully you said yes, because I'm pretty confident that I could because I have a Different perspective. I have more experience now. I've done it a few times. I've helped six different businesses now go from, I think, like 10k a month to 100k a month. And I've seen what it takes, and I've seen the patterns. And I realized all of the subtle tweaks that can really make an impact. Those tweaks can be bringing in more leads, it can be charging more, it can be increasing your conversion rates. It can be following up more to close more sales. There are little tiny things that you might be missing that you don't even know that the science behind it that I know I could come in and help with. Right? So when you think about it from that perspective, stop judging yourself for not being there yet. It's because you haven't started solving problems from your expanded point of view, because you haven't gotten support to get to that point. So if you think about it, it is making that decision that your business is going to look different. It's not like, well, I could do it, or maybe I could do this thing over here, or, you know, maybe 10k packages. But. So indecision is like the biggest killer of dreams I've ever seen. If you're sitting in indecision, you are wallowing away your chance to get to become the actual version of yourself that you want to become. So there's this quote that is from Tim Ferriss, and he was talking about the word decide. Like, where does the word decide come from? Or the word decision come from? The word decision comes from this Latin root of the word, which is incision. So when you think about incision or like getting an incision, it's not a comfortable thought. It's not something any of us want to do. We don't want to go have surgery. We don't want to get cut. So when you think about that, you think about deciding something, you are cutting yourself off from other options. And that's why it's so scary for entrepreneurs, because we're visionaries, we have all of these ideas. We're so excited about things. And when you decide you're saying, this is my path forward, you're getting the blinders on. But all of this other noise gets cut off. All of these other options get cut off. And then we start circling like, well, what if this was the right choice? Or, what if that was the right customer? Or, what if I need to do this other thing? Like, this is scary because I'm. I'm not available for all of these other options now, but in reality, because creating that clarity and creating that space and that focus, to just go forward with one thing, that's what actually makes it happen. So part of this training, over the next three classes here, I want you to decide what you actually want. And not just like writing it down or journaling, but truly committing to becoming the version of yourself that you need to become in order to have the things that you need to have or that you want to have. If you're not running the business that you want to have yet, it's because you haven't yet become the person that you need to be to do it. So this week or today specifically, decide, write it down. Tell me if you want, you can DM me, you can email me. Tell me what you actually decided today. What are you going to create? What are you going to launch? Who are you going to become to have the life that you want to have, to have the freedom to have the business. All of these things that you've been indeciding, you've been in indecision around what business model or what coaching or what niche or what are my parents going to think if I do this thing? Like, the things that keep you in indecision, we're going to cut that off right now, and we're going to cut off all of the noise and the static that's in your brain that's keeping you from actually doing the thing, because making a decision is cutting everything else out. So you can't make infinity money. You can't grow from believing that you can make infinity money. Because then you're like, I could have this offer and then this offer and this offer. We want to simplify. We want to do one thing and we want to be the best in the world at the one thing that you do. We want to be the thought leader. We want to be what Russell Brunson calls, like, the category king. We want you to become the queen of your entire kingdom. Everything king or queen. The thing that you're creating, the thing that you're the best at, the expert at, the thing that you know better than anybody else. Yes, you do. Like, don't. I already could feel people arguing with me on that of like, well, I don't know if I'm actually the best. Yes, you are. Like, just show yourself that you are and show your clients that you are because you believe that, because you are so confident in yourself. Just don't hold space for anything else. Don't let these arguments happen in your brain. Just, like, hold the energy of what it feels like to be the best at something and that's going to transform the way you show up and everything else. But your next level is going to require you to cut off things that are no longer serving you from the thoughts, the packages, the indecision. I know that you're here because you want to hit a seven figure year. I know that you want to enroll a hundred high ticket clients because you signed up for this training. You wouldn't, you wouldn't be here if you didn't want that at least. Maybe you're just curious, but I hope all of you on this training are like, yes, I want to hit a hundred k months. Because I can tell you that a hundred k months month does not mean 100k cash is going from your business into your bank account. So take that into consideration too because there's taxes, there's advertising, there's team expenses, there's just business expenses, software, all of this stuff adds up. So don't feel like this, you know, 100k is way too much money. I could never just go blow 100k in my life because it's going to look different once it actually transfers to your bank account. So we are all programmed with these ideas just to summarize. A lot of your money beliefs are not actually your beliefs. And I want you to start thinking about that highest intention for your clients and what that transformation is that you can help them achieve. So I know because you're here, you're too smart to let any of these stories continue getting in your way. And I'm so excited having a high ticket group coaching program or how to launch it or how to get it done or how, you know, some of these different strategies to actually have the time to get it done. And I'm so excited to bring you these next two trainings because I know they are going to be just as transformational as this training and I can't wait to for you to experience them and to realize that you can do this and that you should do this and you would benefit from doing this and all of these things. And let me know what you think. Send me an email, send me a dm, come find me on Instagram. I would love to know how this sits and what questions you have and just really get to build upon this new foundation that you're laying for yourself in this new business and new life that you're going to create for yourself.
All right, fam, that's what we've got for today's episode. Please make sure that you subscribe subscribe to this podcast to make sure you don't miss any updates in the future. Also, please send me a message on Instagram. I would love to know any takeaways that you had or any questions that came up for you. And if you'd like to get support in your business, head to my website and book a call with a member of my team and learn about all the different ways that we can support you as you grow on this journey as an entrepreneur. Thanks so much for being here. Talk soon.
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