Three Signs You’re Not Realizing Your Potential for Making Money

Welcome to the Rich Life Reframe podcast. We've been given an amazing opportunity in entrepreneurship that's never been available in any other time period. We live in a reality where the number of lives we impact can be directly reflected by the dollars in our bank accounts. This podcast is all about living a truly rich life that goes beyond the amount of income that we make. It means living the good life and existing in a state of freedom, security and well being. In this podcast, we'll be going through quick reframes that can help you get your mind right so you can truly live the life that you've always dreamed of. That being said, let's hop into this episode.

What is up everybody? Welcome back to another episode of the Rich Life Reframe. So, so what I want to first share with you is that by 2025, the e course industry, the learning industry, the info product industry, is about to hit or it's predicted to hit 325 billion with a B. And that's, I mean, that's a lot of money, right? Like even with COVID and all the things that have happened in 2020, that is just accelerating this ecourse industry even faster. So I wouldn't be surprised if that number was even higher now. But the problem is that a lot of people think it's too late. They think that ship has sailed. They think, you know, there's already people dominating in this industry. How can I catch up? What can I do? A lot of people think that it's too late. Like if you haven't already gotten started, that no one's gonna buy their course or no one's gonna join their membership or whatever it might be. So what I want to plant the seed in your brain of right now, in this moment, is the abundance that there is a limitless amount of students. There's a limitless amount of potential. And anything that you believe you can achieve in your business, if you have that clarity, if you have that desire, you can 1000% make it happen. So the key takeaway is that it doesn't matter how many followers followers you have, those are vanity, vanity metrics. You can't cash those in at the bank last time I checked. So all of the social media content that you're creating, it doesn't even matter for building your brand because those people aren't necessarily going to be paying customers. So this is really mind blowing for a lot of people. That followers don't necessarily equal sales. Like I've had people comment on my ads and they're like, I Don't know how you've sold 17,000 copies of this tiny offer because you only have like 10,000 Instagram followers and you only have like 6,000 Facebook fans. And I'm like, it doesn't matter. It has nothing to do with the amount of money that I made, with the amount of sales that I've generated inside my business, because those numbers are just completely irrelevant. But people are like totally mind blown when they realize it's not about the followers. So your current perceived social status has nothing to do with the amount of money that you're making right now. Stop giving it all away for free. The average customer journey is 21 days. It takes usually about 32 exposures to your brand for someone to be like, okay, you know what, I'm ready, I'm going to make a purchase. Our attention is fragmented. Like, I don't know about you, but when I watch tv, I've got like my phone, I've got my laptop, you know, smart tv. We might be bouncing around different shows, clicking for the best option. We have all of the Internet available to us at all times and we're incredibly distracted and our attention is fragmented. Partner that with also seeing 10,000 ads per day and we're toast. Like, this is the new landscape of digital marketing. When you are out marketing your business, this is what we're up against. This is actually a really, really good, a really good way for marketers to be able to finally reach their ideal clients. Because we are spending so much time on a screen, you know, we're spending upwards of nine hours a day, 9.73, I think. Is the industry or not the industry average, Personal average of what we spend on personal media. We're hooked to our devices for most of our waking hours. So there's a much greater opportunity to be able to get in front of the right people at the right time if you know how to do it and you have the bandwidth to make it happen. So you can either be visible 24, 7, like front loading all the value that we talked about and like making content until you're blue in the face and making that one sale out of a thousand contacts, or you can build a system that makes it much easier to have limitless visibility and not be stuck on your laptop all day. So you can either build that content, what I call like a content jail, or you can launch a system that attracts the right kind of attention. The free PDF download, in my opinion, is becoming completely irrelevant. Facebook ads are so expensive these days that you might be spending, I mean up, even up to like $20 to get one lead. So if you're spending $20 to get a lead to get 1,000 leads, now you're looking at $20,000. If you're not selling something that's $20,000 for that one sale that you're going to make, your ads are never, ever going to be profitable unless you can make it profitable in the very first step of your funnel. If you want to learn more, you can go to alibierk. Com. Thank you so much for being here with me today. It's been an honor getting to teach this strategy to you, and I cannot wait to hear from you in the future, and hopefully we will connect again soon. Thanks.