Tiny Offer Success Series - Interview with Valerie Feghali

Welcome back to another episode of the Decision Maker show. And this episode is part of a series that I am doing called the Tiny Offer Success series. And I'm so excited about it. Going to be interviewing some past students, people who are actively running ads towards their tiny offers and just keep you up to date on what's really working right now, today in 2023, so that you can get some ideas for your own tiny offers. And I just, I adore every single person that I'm going to be interviewing on this series. So I'm excited that you' here. I'm excited to jump in. In this first episode, I am going to be interviewing Valerie. And Valerie was a tiny offer student probably about a year and a half ago. And I almost hesitated to share this part of her story because I, you know, marketers, we want to talk about how fast you can get results and how easy things are, but I, you know, I always share the real, real behind what's happening in businesses, too. So when Valerie was inside of the tiny offer accelerator program, she didn't see results in the first 2012 weeks. She actually left the program. I felt like I had let her down. We couldn't quite, we couldn't quite figure out what her tiny offer should be. She was brand new in business, didn't have a lot of clarity on who she wanted to work with, what she wanted to do, her niche, like what messaging and all of that really matters when it comes to creating your offers. And it does make a difference on if it will sell or not. If we don't, if we don't know who we're talking to and we don't know what they really want, what's keeping, keeping them up at night. It's just such a harder hill to climb to get your offers converting. So Valerie came in, she left the program. You know, sometimes as a coach, I'm sure you've experienced that too, that sometimes despite your best efforts and all of the best advice you can give, sometimes results just don't happen as fast as we would like.

Right?

So she left the program probably about a year later. I was scrolling Instagram and I saw one of Valerie's ads and I was like, Valerie is advertising. This is so exciting. So I sent her a DM and I was like, oh, my gosh, tell me all the things. What's going on? It's new offer, new niche. Like, what is this? I'm so pumped for you. And she started telling me some of the details and she figured out her thing, right? She found her Thing, she found the thing that's working, found her niche, found her specialty, and it is working like gangbusters. So I asked her if she would come on my podcast and if I could interview her and ask her about her offer. So this episode is all about Valerie's story, her, you know, trials and tribulations of being an online entrepreneur. Because I think we can all relate to trying and something not working and then trying again, and it's still not working. And just the frustration that can come with that. And it is such a normal part of growing an online business or growing any business. And I want you to see that, too. And I want you to see why you don't quit and why you keep going and you keep trying and you keep listening and you keep testing and you just keep the hope alive because it is going to work as long as you don't quit. So that is Valerie's story. I cannot wait for you to meet Valerie inside of this episode. I just want to thank you so much for being here. And let's get into the recording. Awesome. Valerie, thank you so much for being on the show today. I am so excited to get to chat with you. We've been connected for a while now, probably like a couple years, I think, so I've gotten the pleasure to get to know you a little bit. But would you mind sharing more about you and your story and basically who you are and what you do?

Yeah. So it's so awesome to be here with you, Ali, because this is kind of full circle for me. Really, what I do now all started with your program about three years ago. And yeah, it's really amazing to be here. So I left my. Well, I transitioned from my work as a physical therapist about three years ago. I was still working part time in per diem here and there, but really I kind of took that leap into doing my own business. And it has evolved and changed so much over the past few years that it's not what I started with. But I came from a place where I was creating nothing per se. I was working with people, I was doing a service. Right. And so I was hands on a lot of fitness manual therapy, that type of thing. I had no experience with the digital world whatsoever. I didn't know what canva was. I didn't know what a funnel was. And you kind of taught me all that in the very beginning. And it took me a while to kind of get my feet wet with it and explore it. But I'm here now, today, and I can say that it has Been the best thing that I have ever done, jumping two feet into this, because I am at a point now where, you know, I'm happy financially, I'm happy with the work I do, and it's so satisfying. So I just have to thank you for that.

Amazing. Thank you. I don't even know how to follow up, but because it has been such a journey and I think I got to meet you early on and what you didn't mention is that you have a doctor of physical therapy. Right. So you, you know, you went to school, you had a job, you were working really hard. What was that like jumping into, deciding you were going to become your own boss or you, you know, you weren't going to have your day job. So were you working for someone else before or did you have, like, your own practice?

Yeah, so I was working for someone else and I didn't want to start my own physical therapy practice. I had kind of seen what it would be like. And insurance is not a fun thing to have to work with. And there's a cap on it. There's only so many people you can see in one day when you do that type of work. And so it was just something that I didn't want to do when I've always wanted to own my own business. But when I kind of saw that part of it with the industry that I was in, I was like, no, if I'm going to start something, it's going to be something completely different. And I've always had a vested interest in nutrition. So right now what I do do is I actually create content for other health and nutrition coaches. And it's basically marketing content for them to use. So they get recipe packs, meal plans, different challenges, and client content that they can use for their courses, and then also their freebies or on their website or on their social media. And so it's been a total switch. And it was scary leaving my W2 job because it was secure. I got paid decently, but this is so much more rewarding for me.

Yeah. How many years ago was that that you made the jump?

So it's been a slow transition out of it. It was three years ago that I went full in, and then I kind.

Of ended up, I mean, coding to where you are now. I mean, I think that's. That's amazing.

Yeah. And it really has been in the last year that it's kind of. You know, there's one thing that you do and it kind of catches on and people like it. And then from there you can really Take off. So, yeah.

So would you say there were about two years of, like, trying to figure it out and trying different things?

Yes, absolutely. And. And finding out what I wanted to do, too, was part of it. You know, it was part learning the system and then part also figuring out. Okay. I tried fertility coaching for a while, and I occasionally still do some of it, but I realized that I didn't want to be talking necessarily about that stuff all the time. And so it. Yeah, it figured. Took some time for me to figure out exactly what branch of this I wanted to be in as well.

Yeah. And that's so true, because it's such a journey of figuring out not only what you do want, but what you don't want. And I think that can be. I call it like the entrepreneurial dark night of the soul a little bit, because it's like trying to figure out who you are in this world and what you want to do and who you want to help. So how hard was it for you to keep testing different ideas or keep, like, not getting stuck in things or not feeling frustrated when you were doing something and you're like, okay, maybe this isn't the thing. Like, what was that like for you?

Yeah. So it's funny because when I. I remember when I was going through your program, and you were like, you gotta pick a niche. You gotta pick a niche. Right. Like, but who do you wanna work with? Because that really changes the game, and people look at you as more of an expert in that field and are more likely to work. To want to work with you. And I remember being afraid and kind of being like, well, I. I'm narrowing down, but I don't want to eliminate this whole group or that whole group. And what I have found is that you are not stuck in your niche if you pick something that you then decide that you don't want to do. Yes, you have to make a pivot and you have to rework things, but you learn from everything you had just done with that other potential group of people, and you can still carry so much of that forward. So it's not like you're starting at ground zero. And I think that's really important for people to know is that you do need to niche down, but it doesn't mean that you're stuck in that box forever.

Yeah, that's like, say it louder for the people in the back type, like, rewind the podcast. Listen to that again, because it is so true. And. And I tell people that all the time, and a lot of people do have Resistance because they're afraid, like, what if I don't want to do this forever? Forever? Or I end up not liking this. But it's. What was it like for you when you weren't niche down and you were trying to create tiny offers or any.

Yeah, you know, I was getting a lot of messages, emails, DMs. Oh, like, what about this? What about that? And I felt like I was trying to please everyone and giving everyone little answers, but then it wasn't really what they wanted to hear because my product wasn't necessarily geared straight towards them. Now when I get messages like that, I can either say, like, oh, I can say this is what it is. I have a very clear idea of this is what it is. This is what you're going to get. It's either for you or it's not. And I'm getting way more people who are purchasing and coming through the door that are just so happy and sending me thank you, you know, unsolicited thank you DMs and emails versus before, when it was just kind of like, well, maybe I'll try it. And then people were not necessarily happy with it because it wasn't for them. Really?

Mm. Yeah. I mean, I think I've experienced that too. At some point where you feel like you're trying to please everybody and then nobody's really happy. And when you're in the early stages of entrepreneurship like that, it's like your. Your confidence is such a big piece of getting out there and being visible. And if. If you feel like you don't know who you're talking to, it's so much harder to keep showing up and even create anything, any offers, whether they're tiny offers or high ticket. Like, if you don't know who it's for and you don't feel like you're really helping, it's such a harder place to start from.

Yeah. And the way, you know, we do it too, with advertisements, it's like it's so much easier to. If you have a niche to find your audience when you know exactly who you're selling to. Yeah, Yep, yep, exactly.

So can you tell us about your current tiny offer that you are. You're advertising? And that's how I found. Well, you went through the program. And then, you know, some programs end and people go their separate ways. And I always think about them. I always, like, miss people who have gone through the program. And anyway, I saw your ad and I was like, oh, my gosh, Valerie's advertising. The product looks amazing and I sent you a DM and I was like freaking out because I was so excited that you had your advertising because when you left the program, you were still figuring things out. So I was like pumped that you found something that was working for you and I kept seeing your ad, so I knew it must be working. Um, but can you tell us a little bit about what that current offer is?

Yeah, and I actually have a few different tiny offers now and they, they all kind of funnel into a membership program, which is my lead program, what I'm, what I'd like to get people sign up for. But what they are is their recipe packs and then they come with a meal plan and then they come with client ready resources to support whatever that is. So for example, I have one that's an elimination diet. So they get the recipe is all for the elimination diet. They get the meal plan and then they get all the client resources that tell them exactly how to do it, what snacks are okay. What your symptoms should be, you should or should not be experiencing all of that. And they're for health and wellness coaches so they can be rebranded and used as their own within their own programs or with their own website, that type of thing. And I think that was a big part of my success, was figuring out something that people can use over and over again for one, and then something that really saves people time. If you can roll into it that it's also going to help make them money because a lot of my purchasers resell these programs as their own. Then that's an added bonus too.

Yeah, I love that. How many versions of tiny offers did you launch before finding like the, the sweet spot, the one that's working?

Oh my gosh, probably like 10. I don't know, many. And even since then, you know, even since I've had success with it, I've launched a few that I'm like. And we're taking that off. We're taking it off. So yeah, I mean I, off the top of my head, I can think of at least eight, three of which are still, are still running and running ads too right now. And so, you know, I guess a minimum of five. Probably more than that though that I'm not even thinking about right now that I did before I started to get the ball rolling.

Yeah, so the big shifts for you, for you were shifting into more of like the B2B space versus like going directly to other business owners versus directly to consumers. Because I think that was one of the previous versions was like directly to. Was it moms or was it.

Yeah, busy working moms was. Yeah, kind of who I was targeting before. And ironically, I still, I think I connect with those people because I am partly that person. And so ironically, I still have many of those people. But they're also entrepreneurs. Right. They're also business owners. And so, yeah, that was a big shift for me. I do feel that that was a part of what helped everything sell is when you're selling to other business owners, whatever is going to help them grow their business faster, they're interested in. So, yeah, yeah.

And I think entrepreneurs, we can justify spending money on a product so much easier because we see the return on investment. And I think as entrepreneurs, especially with what you do, I mean, there's. You have such a heart for who you want to help. And it can be hard because you're like, you should buy this. You need this. It'll help you. But a lot of people will create tiny offers for people that aren't necessarily buying it to help themselves. When you're selling directly to the consumer, sometimes it's so much harder to get them to say yes to a product because it's not top of mind. If a busy mom, they need it, but they're busy taking care of the kids and they're putting themselves last. So I love that you made that shift to business owners, even though it probably is the same avatar, but it's like the pain point is different or they can see the solution or they can justify it. Because I see a lot of people do that where they're creating offers that are needed but not necessarily wanted and not saying that's what yours was. But I think anybody who's listening and is wondering why theirs isn't working, think about the market. Like, is there really a demand for the product? And are people staying up at night, like, wishing they could find it? Because I'm sure the coaches that you're serving now see it and they're like, oh, my gosh, like, how have I lived without this product? I've been looking for this my whole life.

Yeah, I love that. Yeah, I definitely think it is. It's what's going to help in this short, like, tomorrow. What is. What is going to help them right off the bat? And that's what's going to sell the best. Like, yes, if you're selling, like, I'll just use my own example from before. If I'm selling, you know, a fitness program with a nutrition component to busy parents, like, that's actually more time out of their day that they have to Then use those products and do that plan. And it doesn't make their life easier on the forefront. Yes. Six weeks down the line, when they're feeling better and they have less inflammation and more energy. Yeah. Then it makes their life easier. But that's not what they're thinking of right away when they're making these kind of quick purchases, is it needs to make their life easier, like in that moment.

Yeah. That's such a good distinction. I've never thought about it that way. That's. That's really smart. So what would you tell somebody who is maybe on, like, version four of their own tiny offer and not seeing any success with it? Like, how did you persevere through, you know, at least like, five or six different iterations? Because you put a ton of work into. I remember your first products, and I remember. I mean, they were fitness videos that you had recorded and, like, you'd done all the work. The product was completely ready for purchase. So how do you keep going when you feel like you've put a lot of time in and it hasn't worked yet?

One foot in front of the other. That's what I always tell myself. Yeah. I mean, you just have to see the immediate future. Right. And just not look too far in the future and not get bogged down by what happened last year, last month, or however it was. And you still learned from that experience. And I think that taking those lessons that you learned from that experience, like, okay, getting the feedback, that was one thing that helped me so much. I was really scared to reach out to people who had bought my product before or who were enrolled. I was scared to reach out because I was afraid they were going to be like, I hate it. I want a refund. And now I'm not afraid to do that now. And it makes such a big difference. And I even started doing that before I had the products that were working. I was like, all right, I got to. I either have to throw the towel in or I need to figure out what's not working and what people do like or don't like. Like. And so getting that feedback from your clientele and your, you know, your ideal client is huge because they'll tell you, you know, it's. People aren't afraid to say things when they're behind the computer. Right. When they're behind the email or behind the dm. And so they'll give you their honest feedback. And don't. You can't take it to heart. You just have to understand where they're coming from. See it from their perspective and then make those shifts and changes in your own product to either make it better or say, hey, this isn't working. 90% of the people who replied back to saying they don't use it or it's too difficult to, you know, too difficult to use. And so take that feedback and make those pivots, make those shifts and just keep going. I mean, you'll find the product that works for you, but it has to be something that will make people's lives easier. The simpler the better, in my opinion.

Yeah, yeah, for a lot of reasons. I mean, creating it and getting it out into the world, but also for people to actually use it. It's great for it to be super simple.

Yeah.

So did you get feedback from people when you had reached out originally where they, it wasn't what they thought it was going to be or they weren't using it?

Yeah, I'm trying to remember on the like very first products, people don't really remember what exact feedback I got, but a lot of it was like, oh, a lot of, a lot of times it was like, you know, I bought this but I haven't logged in yet. Right. So it's like, okay, this isn't really. That tells you right there like this isn't something that people really want if they haven't even, yeah, gone through the effort to log in. So right there you get, you know, some feedback and, and then with my product now I, I'm constantly listening to what people want. What I had started doing in the beginning was a lot of the plans were linked up to other people's like recipes and stuff like that. But they were put together, the skill was that they were put together by, you know, someone, a health coach who can basically tease out, okay, these are the good recipes. This is what you would need to change. These are in the ingredients. Stay away from that type of thing. And. But people wanted their own, they wanted their own like recipe packs and stuff. So though that's a lot more work. I started creating that. That's what people want. Right. And then they also wanted. What I'm working on right now is they want a one click download. So right now my membership platform looks so pretty. And that's usually what people say when they first go in. Oh my God, I love it. It's designed so nicely. It's so pretty. I love entering it. But there are like four or five steps that you have to do to kind of download everything. And so I've had a lot of people asking if they can do like a one click download. So that's what I'm working on now, getting everything into zip files and one click Canva downloads. And so yeah, the easier you can make it for people and the more you can listen to their feedback, they're going to become customers for a long time now is another thing. I had to start thinking of myself as a brand and I think the customer really is your brand, your ideal client avatar, that is your brand. So you have to think about who that person is and then what they're going to need after they buy your product. So if they buy your whatever it is, okay, what's the next step? What do they need to use that or whether they need to make that even more successful. And so once I started thinking of myself that way, it now I have clients that come back time and time again and who I work with every single month throughout the membership program. And that has completely transformed my business.

So if you would have told Valerie from two years ago all of the things that are in the product right now, how would you have felt of like, oh, you're going to need a one click download and you're going to need this and people are going to ask for that. Like, how would you have felt two years ago about all the pieces that are in it now?

Yeah, well, it's kind of funny because I'm almost going through it again because I'm switching platforms right now. So I'm moving from, you know, one piece of four pieces of software to one piece of software. And yeah, it's overwhelming at first. You look at it and it's like, whoa, this is so much to do. But then when you start actually like going through the motions and going through the steps and things start to make sense and you start to learn the software, it's so much easier. And same thing with, you know, if people come to you and say they want, they want all these things, it's actually, they're not actually asking for that much when you look into it. And sometimes it can even make it easier on you. I had a call the other day with someone, one of my clients, and she was saying that she was going through the process of making all of her products look prettier. Right. But then she reached out to her clients and she was like, oh, something about the design, like, I forget what. She asked them something about the design and they said, no, we don't want that. We want a white background because we want to be able to print it out. Right. And it's like, don't Go through all the effort of making it look gorgeous and you know, hiring a designer and all that, that's not even what people. That's why you really have to communicate with the people you're selling to.

Yeah, and just start too. Like I love that you just got it out there and then took so much feedback from people and let it, let them continue designing the products for you. Because ultimately as creators we're in a vacuum and we only can think of what we can think of. But when you open it up for what your audience actually wants, the product is going to become hundreds times better just through feedback. And I think a lot of people get stuck in that perfectionism of like designing and redesigning and like tweaking the sales page and versus just getting it out into the world and getting feedback and that what real humans will tell you about your product is way better than anything you could come up with and stress about on your own. So what are some ways that you like to listen to your audience or do you have any tools that you use? Like how are you getting this feedback from them?

Yeah, so I use just a lot of like email campaigns type of thing to get feedback from people. Sometimes I will offer up like a free, the freebie, some sort of freebie for feedback. But yeah, and a lot of times another, another thing with getting feedback too. And you had told me this in the very beginning. I don't think I did it when you told me it. I should have because now I do it and it works great. But doing a pre sale, right? So offering your, your content, don't go create it all do a pre sale first and then ask those people who, who purchased from your pre sale what they want in the product. Right? So if you have the basic outline, they buy it, you say it's available in three weeks, whatever you're saying and then you can, whoever's buying it, you can directly email those people and they almost feel like they're getting like a custom made product for so cheap and you're getting the benefit of knowing what your consumer wants. So that's one trick I've tried recently that has worked very well. Yeah. Yeah.

Well, I'm glad it's working. Now. I know sometimes when I tell people that they're like not ready for, for it or it feels some people think it's unethical or like too stressful of like well how can I sell something that doesn't exist yet and then I have to create it and I'm on a timeline but I know I Work well under pressure. And it doesn't always, that advice doesn't always work perfectly for everybody, but. Oh, sorry, go ahead.

I was just going to say you what another thing I've realized, you don't like, don't be dishonest, be truthful. And people actually want to know. Like if you're offering a pre sale, for example, you can throw it out there, whether it be to your email list, to your, you know, to your social media, or you could run ads to a sales page, but put it out there that this is not, you have not created this product. Right. That it's not done. And that's okay. Totally okay. To say. I've done that a number of times with my email list just to say, hey, I have this idea. What do you guys think? Should I do it? Should I not, you know, put down this deposit or take this pre sale price and I'll, if I get enough purchases or enough interest, I'll have it to you, you know, within four weeks. And people actually love that.

Yeah, it's like Kickstarter. Isn't that where they collect money and if they like don't get enough money, then they refund everybody and don't product.

Yeah. And it's fine. People don't care. They're like, oh, great, okay, no skin off my back. You refunded me.

And yeah, because you're a busy mom too. How many kids do you have again?

I have two.

Two kids. We don't have a lot of time to waste. Right. Like, we can't be creating products that nobody wants. So I, I love that strategy of making sure that people are actually not just saying yes, but saying yes with their credit cards. Because sometimes people will, I think, tell you what they want to hear and then. Or what you want to. They think you want to hear and then when it's like, okay, great, here's the product, they're like, oh, I guess I don't really want it or I'm not gonna actually buy it. Like, like they didn't want it that bad. So if you make them vote with their credit cards, then it's, it's a much more obvious like yes or no for sure.

Yep.

So what were you struggling with in your business before launching a tiny offer? Was it, was it a total fledgling business when you were starting? Like, was, had you done other coaching or what? What were you doing before having a tiny offer?

Yeah, so I came into the tiny offer world very soon after starting my business. So I was just working one on one with, with clients But I realized pretty early on that that would never amount to the amount of income that I wanted to make and that it was exhausting. Like, you know, the reason I create what I create now for health coaches is because I realized I was spending so much time on the back end outside of my client sessions, working to create whatever they needed for their success.

For everybody.

Yeah. So I was customizing meal plans for everyone. And that was. It's so much work to do that. Which again, is why I do what I do now. I realize that. But, yeah, it was like, okay, if I can charge $60 per session, and then I'm working for almost an hour after the session on things for them, various things, checking their, you know, food log, checking in with them once a week, making their meal plan, like, answering their questions through email. It added up to at least an additional hour a week per client. And so I realized that, yeah, that was just no way to run all the things we need to run. As a business owner. Right. To do all the back end stuff, which takes up for me about 50% of my time. And then spending two hours with a client that I was charging, like $60 an hour, I was like, this, this is. I should probably go back to work. This is not going to work.

Right.

Yeah. Why did I do that? This is way more work. And so, yeah, I had kind of started building a business that I resented in a way. And so when I came across you. And that's one thing for your listeners to understand is that when you put an offer out there, you are giving someone a gift. Like, your offer should feel like a gift for somebody else, because it shouldn't feel like you're having to, like, forcefully or, you know, you shouldn't feel gross about having to sell it because it should be really, truly helping someone. And so when I saw your advertisement, I was like, oh, my gosh, you know, like, I need to. Yeah, this makes sense to me. I need to do this. I can see how this would work. And it has. I mean, your offer to me, what I spent on your program, I've made times 300. You know, like, it's just not 300. Well, actually, yes. Yes, probably, yes, more than that. So it's. Yeah. And that's how you're, you know, the people that you coach, I hope that their offers feel like that and they don't feel gross about selling. They should feel good about offering it to people.

Yeah, I love that. That's such a good distinction, too, because I always tell people, like, if you're not excited about it, it's not going to sell. And people think that's the cheesiest thing ever. They're like, that doesn't make any sense. That's not a strategic piece of advice. And I'm like, no, but seriously, if you're not, if you don't feel good about what you're selling and you're not excited about all of the impact that that product is going to make on your ideal avatar, like, it's not going to work either because the offer isn't quite there or your energy behind it is not going to work.

Yep. It's so true.

Yeah. So since launching, before the tiny offer, you were working a lot. What does a day look like in your life now? Like, how are you spending your time inside of your business these days?

Well, you're asking me on a hard week because I'm moving everything over. Yes.

Minus the tech. Yeah.

And that is the thing to know is that there are weeks that are really busy and then there are weeks that I can take off. My dad was visiting a few weeks ago and I was able to take off two or three days while he was here and not blink an eye. I had prepared ahead of time, gotten things ready so that, okay, I can take some extra days off. And when I say prepare ahead of time, it's not like I'm up till 1 o' clock in the morning anymore working. No, I'm just doing a little extra, maybe not. Maybe waking up just a little early that day to get my workout in. So I'm not doing it in the middle of the day because I do that now. I work out at one o' clock in the afternoon because I can. Right. And so my days look very different. They're. It's my time. I get to structure it how I want and I get to take vacations when I want to take vacations. And yes, some weeks are hard because something doesn't go right and you have to make it work. But other weeks are a, you know, kind of a breeze. And so, yeah, my days look, my days look very different. I, I personally like to work early in the morning. So sometimes I get up and I work from 5:30 to 7, then I drop my kids off at school and then I work until 1 o' clock and then I take the rest of the afternoon off. I work out and go pick up my kids early from school. So that's awesome. It's nice. Yeah, I love that.

And I love that you said that it is work because anybody who comes into contact with my business and thinks it's like passive income and then gets in the program. They're like, wait a minute. I have to, like, build things and I have to run ads. And like, this isn't what I thought it was going to be. I'm like, okay, some. Some miscommunication happened because it is. It is a different kind of work, but it's still work. Like, it's never going to just happen automatically with no attention paid to it whatsoever. So are you running your own ads presently? Are you working with an agency?

No, I have someone else run them for me now, which is nice. Yes.

What was that experience like for you? Like, how long did you run them yourself? And then when did you shift into hiring someone else?

So I ran them myself for at least a year and maybe longer in the beginning. And then I hired actually the same person I'm working with now to run adds to a previous product. But that one never really. Like, it just did. Okay. Not enough to break the barrier. Never really took off. And so I ditched that one. I said see you later to her, and then I hired her again when this all started, started taking off. And it's been. It's amazing. I mean, it does take a lot of time to run the ads, to look at the data, to analyze it. It's. It's kind of complicated. And Facebook is always changing things. And so it was a part of the business that I didn't enjoy doing. And so now that I can hand it off to her, it's great.

Yeah. And I love that you did it before, so you understood, you know, the whole basis of running the ads, but having the ability to hire the things that you don't love to do, I think is.

Is.

Is incredible. So you're. I love something I love about. We got to talk last week a little bit, and you were sharing about how you made the tiny offer system uniquely yours with how you have almost like, I don't know if it's monthly launches of new products, but then. So let's talk about that whole ecosystem of like, what does a buyer journey look like when they see an ad from you and how does it change month over month? And like, what is the ultimate goal for your.

Your buyers? Yeah, so I roll everybody into at the end of all of my funnels. So just the way. Same the way that you set it up with the tiny offer lead product, and then they can opt in for like a. A bump offer, easy click, oh, yes, I need that too type of thing. And then at the Back end. Once they check out with the tiny offer, they get the opportunity to join a membership program. And it's a low ticket membership program, it's $19 a month. But that has grown. I, you know, I launched that last August, so It's been what, eight months, something like that. And I have over 1300 members enrolled in that membership program. So that's where it works for me. That's what's kept me not just afloat, but kept my income growing and growing, growing every month. And so that, that's where I want everybody, that's the ultimate goal, to get everybody enrolled in that. And with that product, they it those months become more tiny offers. So the content that I create for May then will become another tiny offer, say in July or August when I get the time to kind of roll it out. And so it's not every month that I'm releasing a new tiny offer. It's probably every two months. And a lot of times I, the months don't fit perfectly in so I have to pull content from various areas or create more content to fit in with that exact product. But the basis of it, what takes me the most amount of time is the, is the chunk of the tiny offer that I'm then releasing in a couple months, if that makes sense. Because they phase out. You know, I, I have found that what I started with for a tiny offer, it still sells and it's actually, I still run ad to, it adds to it, but it's not making as much money as it was in the beginning. And so then the products that I release after that, it's like they have this wave where they make a lot of money. And so yeah, probably every two months I'm releasing a new tiny offer. And that comes from the content that I'm building within the membership. And the amazing thing is for those membership people that are within my membership, they get it at a cheaper price. And so they're happy because they get earlier eyes on it and get to use it at an earlier date and they're getting it for less money, so they're happy. And then, you know, the people that are coming in, they've never seen it, they don't know who I am. They see that new offer and then they get the chance again to enroll in the membership.

I love that. And do the members help you create the tiny offers too?

Yes. And that's also huge because they have the opportunity to put in requests. And I, when I first rolled out this membership, I was like, how am I ever going to Think up enough content for every month to release basically a new offer every single month. And I was like, at some point I'm going to have to be like, sorry, everyone, I'm canceling the membership. We're done. Yeah, I have a list that will take me through the end of the year basically now, because people are putting in requests and I'm like, oh, hadn't thought of that. Or, oh, we made something similar to that two months ago. But this is a new, new, fresh way of looking at it. Let's retweak it so that it works better. And so they're the ones really that are coming up with the ideas, and I'm basically putting it into fruition. So I love that.

So you're like, curating the experience for them and then they're helping design the content?

Absolutely.

I heard someone that I'm in a mastermind once named Stacy Martino. She said one of the biggest mistakes as coaches that we make is that we assume everybody is just like us and everybody has the same thoughts and we forget about, you know, the mass. The. The feelings of the masses or like, what the average feeling is of everyone in our community or everyone on the Internet. And when you can tap into what the. The mass thinking is, it's so much easier to create products that will continue selling and will reach an even bigger audience versus just sitting in our offices by ourselves, like, trying to think. We have to know everything. I love that you do that.

You get to know your tiny offer way too well. You know what I mean? So it's like you're not looking at. Looking at it as a fresh look anymore from someone who's never seen it before? And so, yeah, you are absolutely right. Feedback.

So valuable. So what would you tell someone who is thinking about launching a tiny offer and is like, I don't know if I should do this or if I should keep putting out freebies. Like, what has been the difference for you since shifting how you're getting new clients?

So when I see people offering freebies to grow their email list, and it's one thing if it's on your page, you know, if it's on your homepage and people are getting there organically, that's one thing. But if it's. If you're running ads and you're paying advertisement dollars for a freebie, number one, you're getting. I've done it before. So from my experience, I. You're getting a ton of people on your list that have no interest in buying from you, that are just Signing up for freebies because the algorithm is set up that way with Facebook. So Facebook and Instagram is going to set, deliver your ad to people who just click on things and sign up for everything. So number one, your ad is not being presented to the right people if you're doing that. And then number two, you're paying for a. Even if it, even if it were people who were active buyers, which generally it's not going to be, but even if it were, you're paying for that list and then that cuts into the amount that you know you're getting on the other end when people buy your product, and especially with the tiny offer, you're likely not going to get that money back. And so if you're doing, if you're spending ad dollars, like make it a purchase, a small purchase so that it's at least people who are truly interested in what you do. And then, you know, you'll also get those people who do the like, abandoned cart. Like they start signing up and they're like, oh wait, it's not for me yet. But then if you can email them and, and talk with them afterwards, they're likely to buy too. So I've grown a huge email list at this point. I started at zero. So for your, you know, for your listeners, like, I started at zero. Like I said, I had no experience in the digital, digital world whatsoever. And now I have an email list of over like 14,000 people and I didn't pay a dollar for any of them. I, I made money on each one of those and then I make more money on them because they like the products that I offer and it's a brand and so I can offer them other things. And again, it's not, it doesn't feel gross selling to them. It feels like you email me that you loved this and now I have this new thing. If you want it, I'm selling it at like this pre sale price for $20. Anybody want it? Yes. 100 people, you know, sign up and it's great. I, I remember hearing years back that, you know, your email list is your biggest asset. And I was kind of like, I don't understand this, you know, because I was trying to sell to my little tiny email list and nothing was happening. And, but now I get it. I get how your email list truly is your best asset. But you want people on that list that are actually engaged buyers.

Yeah. Oh, so many gold nuggets in that. So are you willing to share revenue wise, how much you've generated from your tiny offers? So far.

Yeah. So I thought you might ask that question.

I don't know. You can always cut this from the final if it's not. If you don't want to. But I think people always love to know, like, what can a tiny offer actually produce?

Yeah. So my tiny offers alone have produced. I just looked it up before I came into this call. $489,000 in revenue and this. And they only took off in August. Right. So, yes, some of that is from years past, but not very much of it. 9, 90% of it is probably from the past year. And so. Yeah, it's pretty cool. Yeah.

Gonna be in a million dollar club.

Before you know it.

Yeah. Anything else that any. I could talk to you all day. Obviously I have so many more questions, but I want to be respectful of your time in our listeners time too. So anything else that you want to share with people or anything, if someone's considering like joining TINY off or accelerator, what would you tell them?

Yeah, I would say it has completely changed my life. Truly it has. And you know, it. It took a while and I certainly had my, my doubts when I was ending the program because I wasn't where I wanted to be. But it takes that long when you're starting a business like. And you don't really know. Again, I was starting from scratch. Other people who are joining, who maybe aren't starting from scratch are probably going to get there a lot faster than I did. And two and a half years is not that slow. And so I would say absolutely. I mean, what Ali teaches, what you teach is just. It's priceless. So I would absolutely jump in. And it's. Yeah. I mean, there's no way to. It has changed my business in so many ways. Not just financially, but the whole structure of it. And so I've appreciated so much what I've learned from you and I would absolutely recommend people jump in.

Oh, thank you. I'm gonna like cry happy tears over here. Where can people find you and how can they support you in your business? Where can we. Where can we learn more?

Yeah. So a lot of your listeners probably are creating their own health, you know, tiny offers. And so they might use some of my products, but I'm moving everything over to a new platform. It will also have a new domain which hopefully will be live by Friday, so in a couple days. And that will be valerie diane.com. and so they can just head over there to see kind of a list. Yeah, List of my products and.

Yeah, and they can. So they can buy your products and resell as their. Their own products. Is that. Am I understanding that?

Yeah. So they can use it within group coaching programs. They can use it even within like a tiny offer type of program. They can use it on their web page. The only restrictions are that they can't. They can't push paid advertisement using the images of my product in the paid advertisement. So if, like, they can't use my images in their paid advertisement, they can't copyright a book that has the content in it and they can't resell them as. Yeah, they can't just steal it and copyright it and then they can't. What's the last thing? Oh, I'm. Oh, they can't resell them as editable templates. So basically exactly what I'm doing. Right. Yeah. So they can absolutely use it with their clients all day long, but they can't sell that. Resell them as Canva templates.

Okay. That's amazing. I mean, I think at least 30% of people who are listening can probably.

Purchase in their business.

So way to go on designing an awesome offer.

Thank you so much.

All right, Valerie, thanks for being here. Thank you for your time and to everybody listening, thank you for being here as well.

Thank you, Allie.

Man, all the gratitude vibes for that last guest. I'm so excited that Valerie trusted me and took part in the Tiny Offer accelerator program and I'd love to invite you to do the same. If you're interested in launching, launching a Tiny offer, scaling a membership, scaling a group coaching program, I would just love to offer any level of support that I can and I have a number of different levels available for you to be able to get support on your entrepreneurial journey all the way from 19 up to $25,000 for an exclusive mastermind. I have something for you. And if you head to alibierk.com forward/new, you can see all of it and find out what community would be the best fit for you. Again, thanks so much for being here and I can't wait to see you on the next episode.