Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Align Your Businesses To Markets

16 Mar 2024

Watch on YouTube

This is a YouTube video titled "Align Your Businesses To Markets" containing a conversation involving Allison Maslan and another speaker discussing the importance of tailoring business offerings to specific market demographics, particularly focusing on minority communities and their preferences in products and ambiance. The discussion highlights adapting inventory and environment to better serve and resonate with the target customer base.

Every market may be different, and you have to adjust to that.
My grandfather opened a store, a women's clothing store, and what they realized was that they were buying the wrong clothing for that market, the.
Wrong inventory for that community. When you're dealing with the minority community, we eat different things. I knew I had to have those things because that's what my customer base wanted. That's why my per caps were some of the highest in the industry. Minorities, we quite know what scones are. So I had to take the scones out of my Starbucks and put in sweet potato pie, pound cake, sock, a tummy cake, peach cobbler. Things that resonate with the urban consumer. I changed the elevated music that they normally play in Starbucks and put in Michael Jackson, Beyonce. That music reflects the urban consumer.