The ask that changed his entire business

We became the official restaurant for the surf and sports industry just because I asked. Are you guys asking? Like, how do you go out on a date? You gotta ask, right? They don't just show up at your doorstep. Can we mention that we work with you? And they said, how about you become our official restaurant? And I'm like, you're kidding me, right? They go, no, no, no, we want you to. And at the time, Billabong in 1989, by all standards, was like the number 2 brand in the surf world. Number 2. So guess what I do next? I go to Quiksilver, which at the time was number one. I go, hey, Danny, I'm going to be Billabong's official restaurant. They're like, are you out of your mind? You can be ours too. So the first year we ran only one ad, we had 7 little logos. The following year we did exactly the same ad. I had over 100 logos. Ask. The worst that can happen? No, sorry, you can't do that. But at the time, nobody was doing anything surfing, skateboarding, and snowboarding. So I asked and I became the first.