Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Busy Was My Identity… Until I Broke

24 Jun 2026 · 1 min

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Allison Maslan ran her business 24/7 until she burned out completely. She learned that constant activity doesn't mean faster growth, and that couples working together need to identify which tasks actually move the needle and deliberately stop the nonstop mode.

Chapters

I had a dream that my wife's head was on a laptop and I was talking to her face on the computer screen. Seriously.
Those were the days where I used to work 24/7 and I might as well been my head a computer. So many business owners, a lot of times couples that work together, you have one of them that is so consumed in the business. And I used to operate that way until I completely imploded and burned out. And you actually don't grow faster. And so if you are super busy, that doesn't mean that you're actually focused on the right things. And so you really wanna drill it down and figure out what are those few needle movers and focus on those. You'll grow faster, you'll get your time back, and then shut it off. Be with the people that you love.