DO THIS To Make 6-Figures In Your FIRST MONTH Of Business! | Allison Maslan

Allison Maslan, business mentor and founder of Pinnacle Global Network, talks with Kat and Brian Sullivan about scaling businesses through social media. They cover managing overwhelm, leveraging tools like Tassie, and building omnipresence in branding to grow fast.
Is social media taking over your entire life? Do you have time to run your business, let's see, Take care of your kids and actually have time for yourself. If you are feeling overwhelmed with all of the demands for social media, but you want to make sure that you're getting that visibility, stay tuned right here, right now for the Scale or fail show. Welcome to the Scale or fail show. I am Alison Maslin. I am your business mentor. I'm the founder of Pinnacle Global Network. And on the Scale or fail show, we are here to give you the solutions that you need to take your business to the next level. And today I am super excited for the special guests that we have. You're going to be very inspired, but you're also going to get some how to's to help you navigate through this crazy social media world. So I have Kat and Brian Sullivan, who are dear friends of mine, and I've had the opportunity to work with them and they are the go to experts social media. They are the founders of Marketing solved and Tassie, a revolutionary software that is going to change your life when it comes to social media. And they have, they are, they are the social media experts that people go to for, you know, making sure that they are getting the visibility they need to really scale their companies. They've been on all the, all the television networks, they've been on major stages with Lisa Gibbons, Kevin Harrington, you name it. So anyway, glad you're here.
Thank you for having us. It's such an honor to be here.
Oh, I'm so excited. And I really, you know, on the show, we're about giving you solutions to help you scale faster in your business. And you know, ever since we met some years back, you always, you guys to me were just superstars. Like, wow, you guys really have this social media thing dialed in. And as you know, it has gotten kind of overwhelming.
It has, yeah.
And now it's like TikTok. I was trying to figure that out last night. I'm like, seriously, I just started getting the Instagram right. Yeah, just when you master one, I know it's just nuts. So anyway, but really glad you're here and why don't you just share with everybody like how you got into the social media world and how did you become the experts that you are?
Yeah, that whole platform, definitely. So I actually started out back in 2008. I was a branch manager for financial services company and the same day we found out that I was expecting my first daughter, I was laid off with how many other thousands of people when the financial collapse happened. And so I immediately, immediately was like, okay, well, this is just my opportunity now to relax. I'm gonna be Martha Stewart. I'm just gonna do crafts all day and walk my dog and scrapbook and the very first day. True story. I have the picture. I was gonna make Brian a gourmet dinner, and I totally burned the chicken. The house was a mess. All our wedding photos were out, and it was just a mess. So I really realized that was not in my future. So I had gotten an email from a cousin of ours, and she said, I'm starting a blog to follow my pregnancy journey. And I'm like, click the button. Like I could do that. So I started a blog, a mom blog. And I blogged about nothing and everything. And I. I took a little bit of, like, a humorous spin on, you know, parenting. And eventually I started trying to grow the blog because people would want to work with you if you could get them exposure and if you could help them get sales. So very similar to influencer marketing today, right? It was. Companies were looking for bloggers who would promote their products and get paid, like, actual money to do this, right? So I was all about that. I'm like, how can we, you know, turn this into a business? And I just kept writing and using social media. It was brand new at the time, so I was one of the very first. Consider myself a pioneer of leveraging a Facebook page, because we had Facebook and Twitter back then. And then along came Pinterest. But I started using social media because I knew that the more social media followers I had, the more I could offer a brand for a partnership. So the more Facebook fans I had, they would say, okay, well, if we can get that extra exposure, then we would want to partner with you. And so I just doubled down and kept growing and kept growing. And then we got a bunch of, you know, parent magazine, and I was working with Mattel and Disney and these amazing brands. And then people started asking, hey, can you do for us what you did for yours, or can you teach me? And so I said to Brian, who was working totally full time and supporting my crazy. My crazy blogging, what I would do. It would be like, at midnight, I put the kids away. I'd be writing blogs. And I was like, I think social media, like, I could do this as, like, a job. And he was like, okay, go for it. So I went to Craigslist, and I'm like, who needs a social media expert? And within a week, I had three booked clients. We had clients. We just Kept signing up clients with a full book of business in, you know, less than 30 days. And then that's how it all started. So I've been using social media for a long time to just build and grow and it's a really powerful. It's a powerful tool for business.
Yeah. And then you really kind of latched on to Pinterest. I did too. Which I remember going Pinterest. Really interesting because, you know, we're working with business owners. That's our audience. I was like, Pinterest for business owners. And so talk about that a little bit because that's really. You don't hear about it as much, but I know it's been super successful.
Yes.
I thought the same thing when Kat started utilizing Pinterest to grow our business. It's like Pinterest, really.
It is. You know, Pinterest is. It's just unknown. So essentially it's like this traffic hub, right? So Google is. You search things and you find results based on a link. Well, Pinterest is the same way, but it's visual. And so once I realized that all I had to do was put together a cool graphic that then linked to my business, I started seeing more and more traffic and more and more traffic. And so this month alone, we're at 3 million impressions for free. Completely organic, totally for free. Just by making sure that we're using Pinterest to get in front of that audience. And the cool thing about Pinterest, which I think a lot of people could use in their businesses, is just to remember it's a search based network versus Facebook. Right. People aren't really searching for how to build a garden.
Grow a garden.
You don't build gardens, you grow gardens.
Some people do.
So that's the difference, right? It's people are going to Pinterest seeking out information. And so if you can make the right match based on what they're searching for, you can just really, really rely on that. It's a great source of traffic, leads, revenue.
Plus it ties right to your website too. It ties to your website directly and.
It helps with SEO, so it helps you rank higher in search. It just overall can really help you elevate a brand and you get a ton of traffic.
It is a good point that you're making that people are going to Pinterest to find information or make a purchase decision versus Facebook, for example, where you have to do a pattern interrupt. People are on Facebook to socialize or kill some time and to get your brand's messaging in front of them. In a way that compels them to take action. You have to really do something special or unique or have a value proposition that really just speaks to that person at the right moment in time.
Yeah, no, I know. And we used it on Pinterest a lot, especially during our book launch.
I see your content time. I'll search for entrepreneurs, and I'll see your stuff.
And I'm like, yay. Yay. And so let's talk a little bit, though, about some of the challenges with social media and where you find people get tripped up. Like what we were talking about, how overwhelming it is. Yeah. What are some of the biggest challenges and mistakes that business owners make? Social media.
So definitely time is probably, I think, the number one challenge. Right. On.
What's the average that 42% of business owners are spending six hours or more a week on social media?
A week.
That's so much time.
It's 24 hours a month. That you should definitely not be on social media. You should really be working on your business.
Right.
So I think that's probably the most overwhelming thing that we see. Other people are really struggling with content. What do I put on there? How do I represent my brand? What kind of content are people looking for? And they get kind of stuck in that for a long time, like, way overthinking it, Just really not knowing. And so what happens when you're overwhelmed is you do nothing.
Right, Right. Yeah.
And you wind up a social media consumer instead of a social media producer.
Yeah, right. Yeah. And, you know, it's so easy, too, if you are managing your own social media or trying to come up with all the content is like, you get on there because you're gonna post something, and then you start reading something, and then it's like lost in this sort of vortex that pulls you in and so forth. And it's true, because what we talk about with our clients in Pinnacle are that you really need to be working on your business instead of in your business. Right.
I learned that from someone really smart.
Yeah. Well, I don't know. I mean, it's just, you know, it's gonna move your business faster, but at the same time. Time. Don't you think with your social media, it still has to be a little bit of the. The person. Right. Like the business owner or the influencer or whatever, so that people feel like, okay, I'm really connecting with a human here.
Yes, absolutely. You know, social media is social, and so people are on there interacting with brands because they want to get to know more about the person behind the brand. So it's a very social way of communicating. So it is really important that you put a little bit of your own personality and yourself into your presence online.
And like any relationship, you. As you're crafting your messaging or, you know, writing the copy for your post, you want to think about it from what the other person sees or is reading. You know, how does it. How is it interpreted? We've had clients, many of them, who struggle with that. In fact, one of our more famous clients, when we first started working with him, was using. His staff, was using third person, you know, and it would be. Brian came into the room today, you know, and we had to take him aside and say, hey, look, nobody talks like that. And so you can't be on social media referring to yourself in the third person, because people will know that's not you. This person's a speaker and an author. So, you know, their brand is associated with who they are. And so, you know, it took some time, but he slowly started to figure it out.
I find it more and more, though, I think this is actually a good point to bring up, is that you see people really opening up more and more and really being vulnerable, which I think is great, because you really connect with the audience. I don't know. I see there's kind of a fine line.
Yeah, I think there's.
Sometimes I'm like, I really don't want to read that. You know, like, there's two kinds of vulnerability.
Right. There's this. This is a vulnerable post because I'm seeking. I want you to feel sorry for me. And then there's the other kind of. Which is true. And then the other kind of vulnerability is I'm trying to empower you through a lesson or something I learned. And so there is definitely. I see more and more people doing that, and I just. I hope they're going for the empowerment.
I think that's a good way to put it. There's a difference between being vulnerable and being a victim.
Absolutely.
You know, because that sort of repels.
Yeah.
And the other is inspires. And you're like, okay, this. Really learning from your lesson or your challenge, because you're here to kind of pay it forward, right?
Absolutely. And there's a little tip or kind of a trick that we teach a lot of our clients, which is instead of saying, I always speak and say, you. So that's how you can teach a lesson. And this happened to me. So here's what you can do to avoid the mistakes that I made. Right. You can X, Y, and Z. And so it flips the script a little bit and it allows the reader to really, okay, this was for me. This was written for me. And they find empowerment in that. So that's a little trick, you know, stop saying I and start saying you. And you'll see that a lot of people will be like, thank you for this message. You're like, you're welcome.
Because they feel like you're. You're pulling them in and you're speaking to them.
Right.
That really makes a lot of sense. What are some tips, tricks, you know, to help people out and also maybe some trends that you see kind of changing on the social platform.
Video is the biggest trend. And all of the social platforms, with the exception of Pinterest, are rewarding video content more. And more and more people forget that social media platforms are not altruistic organizations. They are for profit enterprises. And the way that they make money is by keeping people on their platform and engaged, and in doing so, they can sell advertising for more money. And so you need to produce content that is engaging, that gets people to watch your video all the way through or to read your post, comment, share, etc. And the social platforms, their algorithms will reward that. So video is one that is a trend that people need to jump on, and it is terrifying for a lot of people, me included. And I've recently begun putting myself and taking my own medicine, so to speak.
Yeah.
And putting myself out there more.
You're a pro. You are. We were just talking about that because now, because you two work together in your business, husband and wife, and my husband and I are now working together as of just this January past January. And he is. He's super laid back, but you put a camera in front of him and he just goes, you know, so I get it. And it is. And I used to act. I mean, I was. I used to be horrible in front of the camera. Really? Oh, my God.
I don't know if I believe that either.
No. I was so bad. Ryan, who's here producing the show right now, he did not know me then. I wish I had some film. When my first book came out and I had to do videos, they'd go, okay, Allison, this is what you're going to say. You're going to say, da, da, da, da, da, da, da. I go, got it. And they would go, rolling. And I'd go. I mean, seriously, it took hours to get, like, three lines out. So. So I think the breakthrough for video for me was just doing it enough where you can Just be yourself.
Definitely.
You know, and it's almost like pretend like the camera's not here, but right, you're here, you're here.
That's right.
And so video and then plus now it's captions.
Oh yeah.
So that becomes this whole other like you gotta transcribe it and then.
Well, if you do it on Facebook, they'll actually transcribe it for you, which is really cool. So you can actually go in and edit a video that you do and in the edit settings it'll say do you want us to add captions to us? Do you want us to add our own or do you want to do. And sometimes they'll add their own and they're.
You need a proofreading.
Questionable.
Yeah. But it is something that they will do, which I think is amazing. It's just a great service because there's a stat and Brian, I'm sure knows it. But it's basically that however many people will watch a video without the sound on.
Yeah, it's close to 80% of people who are consuming video on Facebook are not doing it with audio. My theory is that people are at work and they don't want their boss knowing that they're watching videos or whatever. But.
Well, I'll tell you why, because I do that. So I'm a late nighter, I'm not a person and my husband is more of the earlier to go to bed, early to rise. And so I'm next to him on my laptop at night and I'm like, I'm reading the videos unless I have headphones on, which I don't usually. But then I don't watch it because I don't want to wake him up. Right. Yeah. So the cat, it makes sense. So really we don't really need to talk at all.
Words over your video again.
So anything else, any other things that you happen see happening on the social media?
Yeah. So I think, here's what I think is going to be really, really powerful, especially going into 2020. And it's a concept omnipresence. Right. With. With your brand, you really need to be everywhere now. So you know, a few years ago they said that if you interacted with a brand, said they would call it the rule of seven. You have seven interactions with a brand before you would buy. Well now with I guess the over saturation of the markets and social media and you having all of these things coming at you, it's still the rule of 21 now. So you have to have 21 interactions before you can get someone to make a purchase from your brand.
Nice.
Which is insane to think. You have to get in front of them 21 times. So coming out with a strategy in 2020, that kind of helps you be everywhere at once. Right. So you have to hit all the platforms, you have to be where people are, and they have to see you multiple times. So for the people who are only posting once per. Per day, one, you know, it's only seven posts per week. I think Jay Shetty posted 90 times last week. Right. And he's got 11 million followers.
Wow.
So it's really about being everywhere when consumers are engaging. Yes. So frequency is definitely going to go up and where you are. Right. So if you're showing up on Instagram, you should be showing up on Facebook. Absolutely. And you should be showing up on Pinterest, and you should be showing up on YouTube, and you should be showing up on LinkedIn, and you should be showing up on Twitter.
And if that doesn't overwhelm you, I don't know what it will.
Yeah. And so forget running your business.
That's why people spend six hours a week.
Right.
And, you know, the operations guy in me says, how do we do this easier?
That's right.
So you're doing this show, for example. You're producing video content. You can extract the audio. That could become a podcast. You could transcribe that, and it could become blog posts, and. And you could chop that up into social media statuses that you use through the week. And this is just one example. And if that still sounds overwhelming, there are tools out there that can help you schedule your time and schedule your posts across multiple platforms, like Tassy or others.
Right. Well, let's not talk about others.
Edit that out.
Yeah. Not others. Not others. Well, here's the thing. You know, I'm all about innovation, and I feel like, you know, especially in this disruptive marketplace, you have to be innovative. And so I love the fact that you all said, okay, I feel the pain of our clients with the overwhelm, the time demands. What the heck do I post? You know? And you're like, let's fix this pain and create a software that now more than ever is so needed to help give people their lives back. And that's what you've created. Tassie.
We did.
Yes. And I'm such a huge fan of Tassie. And I want you to share this with everyone. Everyone needs to be getting. Getting the software. But what was. What was the moment where you were like, oh, my gosh, we just need to create a software here because, you know, it really is such a big need of business owners.
Yeah. Well, the idea actually for Tassy came from your event and we share this with you because you were such a big part of that. So I love anytime I can bragging about that. So thank you for just inspiring us to think outside of the box. And I remember you said something at your event. You said, I want you to just take a second and just write down some ideas, just some ideas for products that maybe you haven't developed yet. And I remember writing down marketing in a box. And I said to Brian, I'm like, what if we could give people the statuses and the calendar and the graphics and then they would have a plan and they could just post it. And we actually ran with that product and it was called monthly marketing solved. And it flew. I mean, we had thousands of customers and we would always hear before that, we would just constantly hear the complaints. Right. I don't have time, I don't know what to post. I'm overwhelmed. I don't have the budget. So here's a big one. I don't have the budget to hire someone else to do it for me. And so that was another big constraint I had because social media managers are pricey, especially to have one full time or even part time, especially one who.
Knows what they're doing.
Right.
You know, there are a lot of people who are tricked into thinking, oh, anyone can do social media. And so yeah, they just hire whatever their sisters, cousins, daughter, whatever, a lot.
Of money, big budget. So. Well, I remember that day at, at our event, which happens to be coming up, and you all are going to be here, of course, level up Live. That's January 17th to the 19th in Palm Springs.
Be there.
But I remember the moment, and this is when you were working in the business. You were in your, you know, six figure executive job in the pharmaceutical industry.
Yeah.
And they said to me, alison, and you started working with us in Pinnacle. And you're like, I'm going to quit my job on Monday, you know, from this event.
Yep, that's exactly right. You were the impetus for us to take that action. Prior to that, I was living in two worlds. You know, working at Stanford and you know, commuting and on call and using all of our vacation time to service clients or, or work in the business. And being at that event just really was a really empowering moment for me. I had never been to anything like that before. All of my events were very corporate and structured in a Different way. They didn't speak to that entrepreneurial spirit. And, you know, in a very short amount of time, I sort of like, you know, grew the guts and had the courage to go back. And I still, you know, when I got back to work, I. Oh, we.
Drove home that whole. We're like, are we really?
Yeah, yeah. I read my resignation letter a couple times that day before I turned it in.
But that's a big, bold leap. And then it just grew exponentially.
It absolutely did. And I think that that just really speaks to a couple of things, right? It is. It is following, you know, what you're passionate about and really seeking out something that helps other people and doubling down on. There's this massive problem in the industry that no one has found a solution for. And so we're going to solve it and it's going to, you know, Marketing Solved has a great name for that. So it's like, what do we do? We solve your marketing problem.
So, yeah, so Monthly Marketing Solve was born there. And that sort of proved the concept that this is a worthwhile product that people would want and need. And it was still a little bit clunky. We delivered that in a zip drive, and if you wanted to use one of those graphics, you would open up the zip drive and save it to your desktop and then open up an editing tool like Photoshop and. And add your logo and then save it to your desktop again and then open up Facebook and schedule it or share it. And it's taken us some time and a lot of engineering, but now you can do all of those things with the click of a button.
So Cassie is born.
Yeah, so that was the idea. It was after we had so many people using it, we said, well, wouldn't it be cool if you could just like click all the way through? You'd get the calendar, you would just click on it, it would give you the content, it would have the statuses. You could just drop your logo on it. And Brian was like, that's a great idea. And so, I mean, he really took it and ran with it and turned it from something that I had up here into an actual software that now.
We sort of jokingly say that cat's the talent and I'm the brute force.
That's how we get stuff done.
Yeah, well, hey, you know, you've got the. One is more of a right brain thinker and one is left brain. So you're like to figuring out the pieces and so let's talk about Tassi a little bit. And you guys are definitely going to want to check this out. And what does it actually do for the center? Great question.
So, you know, we talked a little bit about the overwhelm that comes with managing social media. How do I have a presence that's everywhere, and what do I post and when do I post it? There are other scheduling tools out there that are. I say this in a loving way because I'm a nerd, but it's sort of a nerd's solution to the problem. Much like Microsoft Outlook, it helps you see what your emails are, and you can manage your calendar from the same interface, but it doesn't actually help you reply to anybody or plan your schedule. And the other social media tools that are out there sort of do the same. Yes, it's a single interface with some scheduling functionality, but they don't solve the problem of what do I post and when, how do I produce content, how do I get it out there, when.
Do I promote my business?
When do I promote my business is a huge one. They just often sometimes forget. It's very funny, people. Hey, I'm doing all the hard work. I'm on social media. Can you help me? And we'll go back and do sort of an audit of their business and find that they never tell anybody that they're selling anything.
Yeah, well, you know, we kind of went through that for the longest time. I was putting out a ton of content, and then one day we just. We were like, I don't think anyone knows that our company is called Pinnacle Global Network. You know, like, they know who I am, but they didn't really realize we had this mastermind. Like, I think we need to, like, start putting that out there more. So I. I do think it gets really confusing, but this. So Tassie helps to.
Absolutely. So. So we take the. The talent, somebody who understands social media inherently, who stays up late at night going through documentation or what algorithm changes are happening, and tries to share that with me in the morning. And I say, hey, hey, just, you know, give me the bullet points so we can code it in. I say that lovingly. You're wonderful and talented. I love your passion.
My husband does the same thing. My eyes are glazing over right now. Just get what you have to say.
Yeah, yeah. And so, you know, we take that and we tell people what to post and when and, you know, so this morning might be something engaging. So post something engaging that solicits a response from your audience that tells all of these social platforms something tomorrow, maybe something funny and, you know, maybe Mix up.
I'm gonna jump in. Yeah. So there's, there's a thought, there's a thoughtful process to the way that it. Is that. The way that the. The recommended posts are. So essentially, when you log into Tassie, you get a calendar that says, okay, this is what you post every day. So today will be like, he was saying, an engaging post. And then the posts after that are usually. I'll think about it.
Okay.
I want you to post something engaging because then you'll have a higher reach when you have good engagement. And so then after you post something engaging, then the next recommended post would be something like a promotion for your business so you can capitalize on the increase.
So you're like the social. Tassie is like the social media coach.
Yeah.
It's not just this templated software. You're actually directing people in and based on the algorithms and things that are changing. And you keep that up to date that the actions that people need to take.
Absolutely. It's really, you know, we try to think about everything. We want people to know when to interact, but we want them to know when to promote, and we want them to have intention with what they're posting. And everything on the calendar is recommended. And they can either follow it or they can ignore it, or they can do a hybrid, which some people do because they can create their own calendar. Sorry, I just wanted to get excited.
Yeah, you're very good at that also, you guys. And so you also have the actual artwork on there.
Oh, yeah, that's right.
Copy and like.
Oh, yeah, it's kind of a big deal. Completely done for you. So again, when we thought about they don't have time to create content. Well, that includes a lot of graphics. That includes promotion graphics, engaging graphics, funny graphics, quote graphics, promotional and then tech statuses. Right, and then statuses. Well, what do they write? Right, what do they write to ask a question or what do they write to share a blog post or what do they write to share a quote. And so we really put all of the content that someone, even promotional content, right. So they can essentially log in and hit a drop down menu for a promo and go through and cycle through until they find a status that they, they love. And then they can. Hundreds, thousands, thousands of statuses, thousands of graphics. And the cool thing about the graphics is we made them. So not only do they have graphics to choose from, but with a click of a button, they can add their logo. So now they can literally, they don't have to create a single piece of content. They can open up whatever library they want. They can find a graphic and then they can simply customize it, add their logo with. It's so much easier than Photoshop. So people would email us right off the bat and they're like, I just canceled my Photoshop, I don't need it anymore for these logos.
Yeah.
And we were like, oh, we didn't even know.
Add that to our sales copy.
Exactly.
But it allows the brand then to have branded content for their business, which is really great for that brand awareness. And you have, I mean, tremendous social proof. So it really just gives. When those graphics take, take off and they get shared. Well, their logo is going with it and their page is going with it. And so it helps to grow those brands. It's just really, we try to think of everything they would need and it schedules.
Right.
And it's a scheduler. It's just, it's really kind of the all encompassing.
So yeah, the feedback that we get.
And then it cleans your house exactly.
One day maybe.
Well, it frees you. The frees up your time so you can do all of those other things. And some of the feedback we've been getting is that it's taking people about an hour a month to schedule all of their content. And you know, if you can go from six hours a week to one hour a month, just imagine what else you can do in your business or in your personal life or whatever it might be.
Yeah. This is so fantastic. I mean, really. So how do people find it? They go to what?
They'll go to gettassy.com.
Okay. And that's T A S S I.
Yes.
Gettassie.com and this is something that every company should have. And if you have a social media team, this is what they should be using. It really is life changing. And now, I mean, I've just noticed even in the last two to three months, the demands on social media have even gone. Is it my imagination?
No, it's not.
But it's like it used to be one post on Instagram. Now it's like, no, you need like five a day and then. Oh, and then you need like five on your stories. And then it is, it's a lot.
It's omnipresence. Right. People want more of you wherever they are. So it is, it is increasing. But I still think that it's so underutilized because for those people who are overwhelmed, they're not posting at all. And so there's just these opportunities for other businesses and brands who will, you know, kind of step up to the the challenge who will get Tassy and get their brand out there. And they're seeing major success just by really embracing it and getting out there.
Yeah. And I mean, look, here's the thing. The thing about social media is that you have an opportunity to communicate, do business with people all over the world, you know, and it is like you are at a networking event with somebody that is, you know, either we're in on the west coast, could be on the east coast, could be in. In London. And we've got clients now all over the world because of social media.
I found you from Facebook.
Yeah. You.
She was my hero. And I was like, brian, one day I want to meet Alison Maslin.
And.
And For Christmas in 2015, I bought.
Tickets to your event. And that's like, it changed everything.
It changed our whole lives.
It did. I thank goodness for Facebook.
Right?
Yeah. Well, I'm so glad and thank goodness for you to know. You. I know.
Yeah.
I'm so glad. They're absolutely incredible.
I just was going to say, for anybody who's still wondering what Tassie is or how it works, if you have your own content, you can upload it right into our system, no problem. And use our scheduler, easy peasy. If you don't use ours and it can be the way that I describe it is like breathing. Right. We're all breathing right now, but none of us are thinking about it. Once you set your schedule for social media, it can just be running in the background. You can go about focusing on your business or if you happen to be at that event for the day where you want to go live, or you're really crafty, what your messaging is so that you can have that live video experience with your audience. You're not neglecting the people who can't get on live because your content is still there, just like we're breathing now. And if you have a group or a promotion or anything that you do that's scheduled consistently, like, say there was a. I don't know, that you were a restaurateur and you did a Taco Tuesday promotion, you can just set that up as a repeating post and you don't have to think about it every Tuesday. And, you know, it just provides a lot of relief.
Yeah.
Yeah.
And in the space when you're actually doing it, you can think and be creative instead of scattered throughout the day.
Yeah.
So. Well, this is awesome. And you all are going to be at level App Live.
Oh, yeah. I wouldn't miss it.
So you can come and of course learn all about Tassie, but also just take three days to build your blueprint for 2020. And this is a pro. This is our ninth year leading this event.
Awesome.
And I think you guys have been like three or four years.
This, I think will be my fourth year.
Yeah. In my third.
Yeah, yeah.
So we are excited to see see you there. If you haven't gotten your seat yet, we are almost sold out. So the link is below. Go to leveluplive event.com. this is the number one business growth event of the year. We have over 500 business owners flying in from all over the world. And so the networking is off the charts. And then of course, you're going to figure out your next, you know, million dollar venture like the Sullivans have. And. Well, this has been so fun.
Thank you for having us.
I'm really. This is awesome. And I hope you check out Tassie and go to gettassie.com and. Yeah.
And then come see us at level Up.
Yes, definitely. Yes.
Let's mastermind. Let's set up a plan. The event to go to, especially in January.
Yeah. Because 2020 is the year. Right? It's all about vision. So it really is about you becoming more visible and stop being the best kept secret in your business.
I love that.
All right.
So good.
All right, till next time, everybody. Bye. My role is to help you break that ceiling that keeps us small.
We are heading towards a world of extraordinary innovation and discovery. More than ever before.
Be innovative. If you're doing what your competitors are.
Doing, you've already failed.
It's important for you and your team.
To, to ask yourselves, you know, why.
Is a complete stranger going to choose us? People have so many options. If you really want health and life and freedom and share your message with the world, find a way to invest in the thing that grows your business, and that's stopping doing it yourself. You got to get past survival to get the life that you want.
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