Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Do You Own Your Business? Or Does It Own You?

16 Dec 2023

Watch on YouTube

This is a YouTube video titled "Do You Own Your Business? Or Does It Own You?" containing a monologue or speech from December 16, 2023, discussing the holistic approach of the Scale it live events and the Scale it method, emphasizing aligning business goals with personal life goals to build a meaningful company rather than just working a job.

I think for me, the most important thing to understand about Pinnacle and about the Scale it live events and the Scale it method is the fact that it really is a holistic way of not just looking at your business, but your entire life. If you're not looking at how your company fits into the goals that you have for the future, then you're really just working in a job and you're not really building a company in a dream. The reason why a seven figure or just any CEO should come to this event is the fact that it helps remind you of the basic core principles of what makes a company great while allowing you to not just be grinding it out daily on a job.