Everything You've Been Taught About Scaling Is Wrong

I have been too quiet about this for way too long. For the next 14 days, I am calling out every lie the business world has sold you about scaling. And every day my feed is full of loud voices telling serious, passionate CEOs to just hustle harder, wake up earlier, grind through it, and somehow build this empire while burning the rest of their life down, their health, their relationships. I can share this because I have built 10 companies over the last 40 years. I've had all the ups and downs and I am— telling you that almost everything that you are being sold right now about scaling a business is a flat-out lie. I'm going to share with you 14 of the most expensive lies in the business marketplace today and what the truth actually looks like on the other side. I'm going to share the first big lie tomorrow and come back here every day for the next 2 weeks. So if you're in with me, comment the word "in" and I will see you shortly.