How Generosity Built a $110M Company

A man received a voice note about his friend's cousin with stage-4 cancer and arranged a surprise appearance at her event. The audience raised $77,000 for him in five minutes. That act of generosity led to an introduction to ClickBank's CEO and became a top-five partnership for the company.
Can you share a moment when giving without expectation led to a breakthrough partnership or an opportunity that changed the trajectory of your company?
Yeah, I mean, I feel like I have hundreds at this point, but one that's meaningful to me, and I think she's very meaningful to you, is a girl named Amber Spears. Somebody that I've wanted to connect with for a long time. And the moment I had a chance to finally start connecting with her, some of our first text message exchanges, she sent me a voice note. And the voice note was about 4 minutes long. And in that voice note, 3 minutes of it was her talking about her cousin Troy that was stage 4 cancer and looking to potentially pass. And as I listened into that conversation, I wasn't thinking about what I could do to make money with Amber. I got stuck with this obsession of, I gotta find a way to serve Troy. But I also knew that Amber had a community of people that just supported her in a big way, but she never would ask anything of them. And I knew that trying to have her do something to help Troy in front of her community, she would never do it. But if I secretly did it, I could pull something off that could be meaningful. And so to make a long story short, I tracked down Troy on social media. I arranged behind the scenes to get him to, to Arizona to her event, and I surprised Amber with Troy in the back of the room. She was on stage, and Troy came walking up to the front of the stage.
Oh my gosh.
And she just broke emotionally. And what happened thereafter, I, I can't even try to describe it to you guys, the feeling that happened in that room. But we raised $77,000 for him on a GoFundMe within 5 minutes. And it was that moment for me, I watched again me and Amber's relationship go from a 1, never making any money together, never doing any business, to a 12. And now to finish your question, most recently Amber made a connection for me, just unannounced and unasked. She actually connected me to the CEO of a company called ClickBank. Dream top 5 partner for me. And because of Amber's relationship with the CEO of ClickBank, he immediately took my call. And now I can't even imagine what we're going to do in business. But this business opportunity would have never presented itself if I didn't find a way to serve Amber the way that I did.
Wow. And you did it out of the goodness of your heart. It wasn't to get something. And look what happened. Is that incredible? And I love it because you can do more by doing more good.
More from Allison

He Built a $150M Company Without Taking a Single Dollar of Outside Capital | Erik Huberman

Wing Lam has run Wahoo's Fish Tacos for 38 years and his hiring rule is simple.

The Guerrilla Marketing Genius Behind One of California's Most Beloved Brands | Wing Lam







