Steve and Jamie Geffner, video producers struggling to grow their business, joined Allison Maslan's Pinnacle program and turned things around. The video follows their entrepreneurial journey and how the program helped them scale.
In a world where 90% of entrepreneurs fail in the first two years of business, one renegade couple started with a dream.
Online video is huge these days. This is going to be absolutely awesome.
But what makes them think they can beat the odds?
Every entrepreneur needs marketing videos for their websites, their blogs, their social media pages, online courses and programs like, we're totally going to change the world with our business.
After years of experience working in production for TV shows like Dr. Phil and Frasier, they knew they had the talent, the expertise, the passion. They thought they had it all figured out, but things didn't go according to plan.
What are we doing wrong? Why aren't more people booking with us?
I don't know. I mean, everyone says our videos are the best. They love our quality of work. They love our customer service. And nobody can tell a brand's throwing on video better than we can.
It's true. So, like, why aren't clients just lining up to work with us?
Can their business and their marriage survive all the late nights?
Just send the email already. You don't have to write a novel every time.
Yes, I do. We need our clients to know that we care about them.
The perfectionism.
We're losing money. We cannot afford to spend 60 hours on this video. I mean, nobody's gonna notice if you edit out those three additional frames.
But I'll notice the exhaustion.
I'm really glad that we finally booked a bunch of new clients into our program, but we just can't keep up this pace much longer.
Babe, I really need a vacation.
I'm tired. Please, just let me sleep.
Or at least just a day off.
And then an opportunity came along that changed everything.
So I just found out about this event that I think we should sponsor. It's called Blast off with Alison Maslin, and we're talking probably around 500 of our ideal clients. They're all going to be in one place.
When they met Alison Maslin face to face and decided to join the Pinnacle program, that's when things finally began to turn around. And with such incredible support, the sky's the limit. From Geffner Productions comes a story Entrepreneur magazine calls so inspiring, it will make you feel want to start your own business? Featuring Allison Maslin as the business growth mentor.
You must love what you do. Life is too short. This is your time.
Jamie and Steve Geffner are the entrepreneurs, two producers on a mission to rid the Internet of bad online marketing videos. One video at a time. Coming soon to theaters everywhere. Rated E for entrepreneur.
