How to Launch a Multimillion-Dollar Business With Books (FAST)

So before I bring on Alison, here's what I want to tell you. She's one of my favorite people on the planet. She's incredibly generous. She's been a huge supporter of my wife's foundation, for example. And we genuinely have a very safe love affair. We adore each other. And I love the way she runs her businesses. She's high integrity and she's really, really smart. She's built and grown a whole bunch of businesses. And a. I'm going to tell you a little bit about her from her stock bio here. First of all, besides being a number one best selling author, which we're really going to walk through, she also started her first business when she was 19 years old. Her client list include Ben and Jerry's, Supercuts, Merrill lynch, and Charlotte Russi. I think it's Rus. Russie, help me out with that. Thank you. But now what she's focused on, she works with high level CEOs and in general, CEO businesses. Now we've got got this great business strategy, which is something I highly recommend you think about as well, which is how do you actually find some complementary businesses where you can grow your business together? So instead of talking more about her, I want you to meet her. I want to witness her. You two witness her, and find out just exactly how she's built her business in a short period of time. So without further ado, let us welcome Alison Maslow. I'm gonna give you the clicker. All right, Allison.

So everyone.

All right, so for everyone who doesn't know who you are, what's your 30 second creation commercial. When someone says, so, Alison, who are you and what do you do?

Well, I came out of the womb as an entrepreneur and I started my first business at 19. I've built 10 companies over the last 30 years. You can do the math. And I absolutely adore business. I think it's the best way to change the world, to get your greatest work out into the world and inspire others. And that's what I love doing most. So now I give back. And in the work that we do, myself, my team of CEOs, we mentor business owners all over the world. We have Pinnacle Global Network is our mastermind going into our eighth year. So there you have it.

Very good, very good.

All right.

So big thing, what we're going to start out with is the time you built Pinnacle. You, of course, created a book and a workbook. So let's begin and just get this rolling from the point of view of you started with the book, with the Goal of what specifically? What was the business purpose of your book?

Well, it was interesting because I was at that point into my eighth company that I was running and I had always wanted to write a book ever since I was little. And so this book, actually I started writing it the day my daughter went off to college. Literally the day. And so I put. In fact, I think we've got a slide on this. I seriously put my heart and soul into the book. It was the culmination of all my years in business, all my years of helping people into this book. And so it really was. I didn't know what was going to happen next. I didn't have a real intention, which is kind of interesting because just think if you really had the intention and knew you were doing, I had no idea how my life was going to be revolutionized.

Okay, very good. So no big plan. Which is actually, it's actually refreshing to hear that in a way.

So it was accomplishment writing a book. So I would just like to applaud you all for. For how many number one or best selling authors out here now? I mean, to me, like that was like, whoa, I have a book. Okay. Then it was like, all right, let's get the book out there. And so it, you know, as I said from the book, all these opportunities started happening for me and doors started opening. Of course I was setting an intention that to happen.

Okay, so I am curious because you've actually never told me this story before. When did you write the workbook?

Well, the book was just about done and then I thought, well, why don't I just take the exercises from the book? Because my book is very much of a work through book. Same exact exercises in here. I just put them in a workbook so that people would have a book to write on and they both went to number one. So I had two number one bestsellers at the exact same time.

Okay, and you had an interesting way to promote the book to become a bestseller because you didn't have the same community we have. So what were some of your strategies you used to push it to bestseller status?

I wish I had had this community, let me just say, because I spent way a lot more money than you did to get it to number one.

Well, why don't you just tell us what did you do?

Yeah, so what I did was interesting. On Twitter I saw a woman promoting that she had gotten her book to number. And so I reached to her in London and I said, could you teach me what you did? Well, she had never coached anyone to do this. So this was, you know, this was back, this is 2008. My book originally came out in 2009. And so she said, sure, I will show you. Well, anyway, she was very well connected, so she helped me put together 25 launch partners that happen to have a decent sized list. And we prepared six months ahead and put a whole campaign together. I even did like a blog tour and countdown hundred days to my launch. And the thing is, I still think that you all should do this even though your book's already to number one. So there isn't the pressure, but the exposure is just tremendous.

Let's get into that a little bit. So how many launch partners did you say I had?

25 launch partners.

So I'm going to ask this from the perspective of everyone here, which would be, let's assume. So you had no list and you're promoting a book. I mean, who's going to promote a book without some kind of a backend? Like, what did you pay them? What was your offer? You had, you didn't have anything to offer them really, did you? Other than your beautiful self who's so loving and lovable.

Thank you. Well, let's see, I actually had developed a software at the exact. So between these two, I was also developing a software at the same time which still exists today, Interactive Life Coach, which goes along with the book. So I gave everybody access to the software for free. I gave them a consultation with me. No, I didn't have a lot to offer at that point. My business ingenuity that I was sharing with them and they were, you know, I'm a go giver. They were go givers. So find people that really want, want to help you get it out there. And usually people do. You've got a great book. It's like, let's, let's help share that.

So they didn't have any big back end. You didn't have any, any significant way for them to make money at that point. It was sort of like, hey, here's my intention. I'm looking for people who could be my partner someday. And you just asked.

Yeah, I mean, you could give them 50% of your book or 100%, it doesn't really matter because you're not using the book to make money from the book, you're using it to open doors for you. Right. So it's really about the exposure. So if there's any other thing that you can offer them, great. So yeah, they jumped on board and we had emails set up for them. We made it easy. We had social media posts and it all went towards one day. And then it was, we launched it in January of 2010 and it was very exciting. Like just what you guys went through yesterday and watching it go, you know, up to number one in several divisions and so forth. And, you know, and that was just the very beginning. You know, I thought at the time, oh my gosh, this is like, I have to race, I have to do all these things now. But it's interesting because it's been, you know, going on eight years and the book has had longevity for all this time.

That's amazing. That is amazing. And so your next slide here is you talked about speaking on television. So how did you use the book to get on tv? What was your strategy, your angle? Did you have any resources? Did you work with publicists? Did you just write your press releases? What was your strategy and your angle?

Okay, so I used to run a full service advertising and PR firm, so I really did understand marketing and positioning and pr. But I will say that I didn't have the time with everything I was doing to really do my own pr. And so I'll give you some tips on that. Because I hired a top agency in New York and sometimes I couldn't get him on the phone for two weeks. It was very, very frustrating. So what I, especially since I knew the business and I thought, this isn't right, I would say the best thing to do is to, rather than to get a big PR agency, get a publicist, you could even hire someone to come in and work for you 10 hours a week during a given period of time to, you know, to get your book out there, to get you in different magazines and so forth. And I'll talk about that in a bit. But that's really what we did. I went on tour, I went to several cities and for every city I did a book signing. And I'll show you some pictures in a second. And then I got on television in that city. So I was in Cleveland, I was in New York, I was in Texas. I was all over the place. And then on social media I said, hey, I'm going to be at this bookstore, you know, come join me. So yeah, it was, you know, so.

No, I'm going to give you a. I'm going to ask you this question. I'm going to throw this out for anyone else here. So there is a website that has a lot of resources on it for authors. It's called readsy r e E-S-Y.com on there are a lot of resources, including people who work for the publishing industry. But I've found publicists on there. But do you have some resources, recommendations on where someone can get a decent publicist that doesn't cost a fortune?

Yeah, I mean, you'd be surprised. Put an ad on Craigslist. You know, there are a lot of people out there in marketing. Let me be clear. There's a difference between. Because PR is, there's a gray, you know, line there where pr, traditional PR is getting you on the news, getting you into magazines, getting you on radio. Well, now PR also can mean social media as well. You just need to be very clear on what it is that you want because otherwise you'll be on social media. And that's not, you know, what I'm talking about is getting it out there on social media, of course, and in blogs and Facebook lives and so forth, but then on the traditional media as well. Really what PR is, is coming up with an angle. Create a news story about your book or find something that is pertinent. Like if there is a big talk about diabetes and, you know, obesity in this country, create a story around. It has to be news. And then of course, oh yes, you have this book and they will talk about the news. You write a press release you can get online. There are all kinds of templates. And then it's just smiling and dialing. You literally just call who's the producer? And you pitch them the story or you email them the story and you follow up. You can do this yourself. It's not hard.

Yeah. One of the things that we did yesterday, for example, some people started already is we did a whole segment where we provided three example press releases and we used a service and actually put up a release about my book being a number one best seller. And it got picked up in over 430 affiliate stations. So it's syndicated now. That's not the same thing. But it's at least a press release. What you're talking about is an active press release to a producer that says, I'm available and I'm an expert and there's something going on in the news right now and I can talk about it.

Right. You have to just stay abreast of what's going on that's tied to your book and make it the story. They're always looking for content and if they say no, just go back to the drawing board with a different angle and then, you know, they'll talk to you again. So you just have to be consistent with that.

Very good.

All Right.

So what's the next one?

All right, let's talk a little bit.

About going on tour. Let's talk to someone again. Like, some people will be like, what the hell is tour in the first place? And how can I even get that hooked up? Like, how do I get the ball rolling and if I don't have an unfair advantage.

Yeah. And I think it's something that you need to decide if you want to do. I don't know that it's absolutely necessary these days, because Remember, this was 2009, 2010. The book industry has changed a lot. There's so many more people on social media. So, you know, I funded my own tour. It wasn't inexpensive. Right. So, you know, but it did get my name out there all over. There's nothing like face to face. Right. And so now my brand is national. I do speaking engagements all over the country. And so I'm glad that I did it. You know, I wouldn't say that. You know, I mean, I was just, like, lining them up out the door. But all we did was call the Barnes and Noble and, you know, make sure you can get the book into Barnes and Noble. If you can get it on the online, and they'll get you in there. You just call them up, you set it up. You call the television station ahead of time, even if it's a week ahead of time, say, I'm going to be doing a book signing in your city. And it also aligns with the story that you have. And I just. I picked, like, I don't know, eight cities.

All right, okay.

And then you have that. You have that interview that if. Even if people didn't watch, it doesn't matter now. Show that television interview all over your social media. Have it on your website. It really does give credibility.

And we talked about celebrity boot camp yesterday and how you can use that to get media engagement. So I think in terms of the book talks, what I've been using personally, and I don't know if you do the same thing. I mean, you've got traction now, but anytime I speak, I always have boxes of books. So I'm going to give you an angle because one of the things that Alison is going to talk about shortly, how she gets booked and how she started getting booked for speaking gigs. So I'm going to give this little idea. It'll kind of seed this. But whenever I speak, I say, well, would you like me to do a book signing, too? And whether I'm doing a free speech or a paid speech or where I'm doing a speech or a platform speech where I'm speaking and selling. I will just have some books printed up and delivered using Createspace, which is cheap. It's 200 bucks a buck. Oftentimes, the host will pay for those. But then because you're offering to do a book signing, they're like, yeah, that sounds great. They'll set up a table either at the end of the day or during a lunch break. After you speak, you can go out there and start signing books. It's a great way to connect. And of course, every time someone takes a picture, I say, please follow me on Facebook, and I start creating custom audiences. It's very organic, but it works like crazy because you're with highly qualified audience. So I want to pass it along to you, which is, I know we're going to start talking about getting booked to do speaking gigs, but I'm not sure where that is in your presentation. But is there anything else about there? Oh, yeah. Let's talk about authority and door opening.

Right. So it's so interesting because when you're an author, your likelihood of getting booked for speaking or on television goes way up. And even client friend of mine, Sam the cooking guy, I don't know if any of you know him, but he has his own show. He's had it for years. And, you know, he even says it wasn't until he became an author, even though he had a show, that he really became recognized as an authority. Okay, so for me, well, that's actually. It's a picture of Vivian. This is back in 2009. That was the first time I met Vivian, because I had a. At the back, I had a big party for clients, like a book signing and everything. And the money was donated to just like my child. And then Ariel came, and that's when.

Vivian fell in love with you.

I know.

Yeah.

It's been a love affair ever since. Right.

Okay. So, yeah, let's talk about booking talks, because this is, I think the. The biggest opportunity for you right now is getting speaking. And I'm going to be talking about speaking after this, too. But so you. Yeah, let's just talk about getting on speaking.

I think something's really important. How many of you feel somewhat of an anxiety of feeling like, oh, I need to put my talk together now. Okay, so here's a little trick, because I felt the same way, because when I wrote this book, it was going to be a completely different talk than things that I had talked about in the past. So I got some really good Advice, book a bunch of talks. Don't worry about your speech. Just get booked first. And you know what? When you have dates that they're expecting you, you will get that talk done.

You'll pull your talk right out of.

I don't care if it's the night before, you will get it done. And it does not need to be perfect. My early talks were so bad, I want to tell you they were. In fact, I hired a speaking coach. This is kind of funny. Can I tell this? I hired a speaking coach and he was a comedian, and I'm not a comedian. It's not my personality. But he had me up there jumping to the right of the stage and your arm goes here, and you do this and you say this and. Oh, it was. I just felt so awkward. And I just remember people looking at me like, what the hell is she doing?

Oh, so you started doing it.

I started doing it.

You took bad advice.

I took really bad advice. But it was actually. I'm glad I did it because it was a learning experience. I did it for like three talks and then I literally ripped the thing up. And I said, I'm starting over and I'm just going to speak from my heart. And ever since then, everything changed. But I was so nervous, too. But I will say just book the talk first and then worry about getting it together otherwise, because it could take months for you to get talks booked. It could take another three, four, or six months. And if you get stuck or you are perfectionist, any perfectionists in here, you're adding on another year. So don't do that. Start picking up the phone this week, get some talks booked, and then you'll get the talk done and you'll thank me for that.

So one of my favorite things that Alison's bringing are a couple of her tools, which I'm going to give to you also, which is how she gets booked, her email, her script, and it's just a little three pager that's got her information on it. I'm going to make sure you get it. Okay. This is kick ass. So let's. Yay, Allison.

Yeah.

Okay. This is all.

I've not really shared this. You guys are, you know, this is awesome. All right, so how do I. How do you find, first of all, where to get a talk booked? The first thing to do, I mean, is just to go online and Google Industries, your industry or wherever your target market is, find out what conferences they're having, trade shows they're having associations. And if you can, even if you can Just get booked in one association, for instance, a chapter of something. They have chapters generally across the country, or they'll have several others. And what happens is that once you do that one talk, and then you ask whoever led the who booked the talk, would you please write a testimonial for me? Okay. And then you find out who runs the other chapters and you send them an email with the email that we're going to show you in a minute. And in the subject line you say referred by Susie Smith, who was the woman, and you show her testimonial. And all you need to do is to get into one. I mean, some of these have chapters in every single city.

So what are some of the organizations that have chapters that you've had great success speaking at that are available both to men and women or one or the other?

Well, NABO National Association, Women Business Owners was a big one. I probably have spoken to at least 35 of their chapters all over the US and Canada. I've spoken at their national conferences. And then, let's see, PPAI with Promotional Products association, they have chapters all over. They have national conferences, too. Too. And, you know, some of them are paid where you get paid to speech, which is great. Others are not paid. And then you get to sell in the back of the room. And I'm going to talk about that in a little bit, too, because there's important things that you need to know when they tell you that you can't sell. There's some ways around that. Yeah. So what was I going to say? Oh, other associations, really, Just industry associations. If you feel like, oh, I'm not getting anything from the networking groups. Okay. If you're in the financial industry, if you're in the real estate industry, you all have your own conferences. The other thing to do is when you do a talk, you can have a form that people rate the talk. They give feedback. Okay. And you can also ask a question on there that says, if you enjoyed my talk, do you recommend any other associations or events that I could come speak at? So I got a lot of talks that way. Every time I speak or sponsor an event, I also book other speaking engagements. So one will feed to another and another and another. And then once you figure out the industries and so forth, just research online. Some of them are organized, some of them are not. You have to do a lot of digging to find out who actually books the speakers. Sometimes they're hidden. It depends how organized they are. And you need to pick up the phone. And so actually I want to I want to show that first.

Okay.

Okay. So you want to treat it like a sales call. So how many of you have done sales calls before? Okay. You love picking up and doing cold calls, right? I know you love it. Okay, so doing booking a speaking engagement is just think of it as a sale, because it really is. Whether they're paying you to speak or not. You're just trying to track down who is the right person you need to speak to. And then you need to do some research and say, you know, when are you looking for speakers? What kind of content are you looking? It's like you're interviewing them as well. And then, let's see. Let me find this. I think I put it here. I'll back up doing this first. All right, so what I used to do, because I used to be nervous picking up the phone, and I played a game with myself that I wasn't allowed to stand up from the chair until I made 10 calls. And I would do this every day. Okay, so if you consist. If you did this for your business, and, you know, Don knows. Don's client of mine, he's got a call center. We say, pick up the darn phone. Pick up the darn phone. Okay, so then this is what I say. Hi, my name is Alison Maslin. I run a company called Pinnacle Global Network. We work with CEOs that want to scale their business, build rockstar teams and have a more meaningful life. Who do you recommend I speak to regarding booking presentations?

Take a picture of that. I'll give you the copy also in the presentation deck. All right. Pretty darn simple.

So you just. You put in the. Fill in the blanks. Okay. Of what works for you.

Okay.

All right.

How often does that work?

Well, they're super helpful. I mean, they really are. You know, I've never had anyone be rude to me that way. If they say, look, we're not really booking, we're booked through the next year. Great. When would be a good time for me to call back? Sometimes they'll say, oh, we are having a board meeting in March, so call back then. And so then what I do is I follow up with an email, and if I cannot get someone on the phone, which happens a lot, I do send this email, and I've been doing the same email since 2009. And basically I say, you know, Alison's going back on tour again. And she said, so this is coming.

From your assistant in quotes?

Yes.

So if you don't have an assistant, you create an email account that is your assistant. Are we clear?

Yeah.

All right.

Okay. It's all in positioning, right? They're like, oh my gosh, she's coming on tour again, right? And so, you know, whatever city that you want to go to and make it a big deal. I said, look, I want to support your members, so I'm happy to do it for you. They're like, oh, that would be great, great.

So I don't know if you can't read it from here, should I read it really fast? Just can.

Yeah, go ahead.

I'll read the first chunk. So it says, dear Susan, Alison Maslin is going on tour again and would love to come support your business owner audience. She is a high demand international speaker, business growth expert and regular contributor to Entrepreneur magazine. So in your case, doesn't matter what you got for cred, at least you're an international number one best selling author, right? Or you're number one best selling author.

Amen.

She will leave your audience spellbound with their high growth strategies, tools and inspiration. As an entrepreneur building 10 companies over the last three decades, Alison will bring tremendous wisdom, insight and energy to your event, but fill in any kind of positioning you have. She is continually invited to present to audiences of business owners, corporations and industry associations worldwide. And due to rave reviews, she is often invited back again and again. That is positioning, that is seating. That is actually very complex nlp, by the way. So Alison Maslin will give your audience of business owners the exact steps they need to take massive steps, leaps in their business. She has inspired thousands worldwide to make tremendous shifts in their businesses and in their lives. Her talk is full of strategy, step by step, tools and inspiration. Through the roof, Alison shares an unforgettable presentation that not only impacts your business bottom line, but your focus, your drive and your purpose as well. So then you've got your bio in here and I'm just going to let this advance. And then with your speaking topics, which frankly can be whatever your book title and subtitle is and anything else you talk about. And then you've got your testimonials here, which presumably you've gotten over the time. You can get those from any customer. And then Alison is being featured in a documentary called inspired by 11, which is actually. You made it.

No, I didn't.

Oh, you did.

I'm actually in a real documentary.

Oh, okay. I wasn't sure I watched. Actually looked like something you made up.

I mean, no.

Okay, but let's say you go to insert your celebrity boot camp interview plus your sizzle reel, but yeah, pretty.

But let Me just say, I didn't have all that stuff in the beginning. This is added on over time. But it's the same basic email that I did. And it's all, you know, everything in there is true. I wasn't lying. But it is about positioning. You have to make it be a big deal, you know, and you all have had some major accomplishments in your life, and I think a lot of you don't put it in your bio like, oh, yeah, I did work. Do work for Procter and Gamble. Or I did, like, put all that in there, for sure.

Okay, nice. Now, the other thing you have that you. Now you include this with this, or what? What are we looking at right here?

I first send the email, and then. Then they're interested, and then I send them different talks that we do and basically what they want generally. And you. In the beginning, I had one, but it's a summary paragraph. And then take away, like, what is the audience going to walk away with? And I'll give you a tip here. Always say they get tons of tools and strategies. A lot of times, the people that run the talks, they're like, I don't want people to just get inspired. I want them to have concrete tools to leave with. So always use that word, tools and strategies. And that applies to pretty much every single business.

Great.

And if you have one talk, you could change the title for different audiences, too. I could take the same talk, change four or five slides, and it's got a little bit of a different gist to it. So you don't feel like you have to create all these talks. Great.

So you take the headshot that you have here from Publish and Profit, which you all have. Now you've got your bio, which we all have. Looks like you've got a quote or a mini testimonial, your description. Okay. In summary, I get it. And I know there was there two parts to this or is that it just goes.

Yeah, it goes down.

So three pages. Here's what I'm going to do. I'm going to make sure you get Allison's document so you can model that for yourself. All right. Raise your hand if you. Okay. Oh, that's good. I was just gonna. If you want it. Yes. But raise your hand if you already have a one sheet. Do you have a one sheet? Okay, good chunk of you. All right, great.

And let me tell you, mine is a PDF. It is nothing fancy, and it is booked me in front of audiences with thousands of people.

Yeah.

In attendance.

I mean, I looked at it after you told me about it. I'm like, you know, that's all right. You know, I mean, I was like. I was expecting, like, something like, holy. And it's like, no, it's just good. It's solid. The point. Point. I'm not trying to make it.

Yeah, no, I get it. It's just. It doesn't have to be complicated is all I have to say.

This is what I love about Allison. Like, she'll tell me something. I'm like, God, I can't believe I just missed the mark again. You know, I'll be like, it's so simple. You're really good at doing a lot of really good, simple stuff consistently.

I like simple.

That is a compliment.

Do you like complicated? I don't like complicated. All right, then the key is you have to follow up a lot. So if you don't reach them or if they say no or they're not interested, I mean, keep a spreadsheet, whatever you got to do. And you just have to keep calling. Eventually I hired someone, and, you know, this is like a customer service person. You know, it's not expensive. You get someone part time. And if the way for you to get your business out there is booking talks and get someone that all they do is get on Google, they do research, they find the person, and they send your stuff out and they follow.

Up, I'm going to give you a bunch of places to get booked in my next presentation. So.

All right, all right. So then, you know, once the book was out, all kinds of things started happening for me. I didn't even. I was on the COVID of the Self Made magazine. That thing went everywhere. I don't even really know what Self Made magazine is, but I used that quote forever. I had San Diego magazine came out to my office and filmed me with Sam the cooking guy. And, you know, that was all over the place. So. And then from there, you know, it's been Forbes magazine, Success magazine. I was interviewed in Success magazine. I mean, all of this was from the book and me just putting myself out there. You guys have to really, you know, get out there and don't be afraid to be vulnerable and all that good stuff.

So I don't know if that's good stuff. Being vulnerable. I'm just messing with you, okay?

They need to get to know the real you. True that you're the real you up here, you know? So that's what I mean. I don't mean you need to be sobbing that kind of vulnerable. Okay. All right, all right. So let me Give some tips for when you're speaking or you're making your offer. Would you all like to learn that? Can we talk about that?

Let's do it.

Okay. So when you're doing your talk, give a lot of case studies, and people learn through story. So it's a way of selling without coming off like you're selling. It gives you credibility, and then people can relate to who the case study is about. If you give a couple, they'll be, you know what? I'm like him. And if I did that, if I hired him, then that could happen to me. So it's a way for them to encapsulate it. So I'll actually show you a few of those in a minute. The other thing is respect the time of whoever has booked you. Do not go over time. You want to get asked back. You finish on time. You know, that's super, super important. And if you're making an offer, make sure you've timed it so you have enough window at the end to make your offer. So that's super important. Okay. And then there's other little things that I've learned. Like if you're going to have a table and you're selling something, have it by the door when they're leaving, not the other side of the room, because no one walks this way to walk out. So just little things like that that I've learned. All right, let's see. Let's see. How many of you are nervous to make an offer from stage?

Well, not like this. I mean, you can raise them high.

It's good. I mean, who gets a little uncomfortable when you start making. I know that I did, and I had to really work at this. In the beginning, I remember people would go, God, that was an amazing talk. And I'd sell one book, you know, and I thought, what am I doing wrong here? So first of all, however you're speaking, your speaking voice, your grounded speaking voice, you need to have that continue through the offer. So a lot of times you'll be, you know, really comfortable. And then. And then you'll start to make the offer, and you're like, you know, and you start sounding like. I start sounding like Minnie Mouse. You know, your voice gets really high. And I have this book, and, you know, so you really want to practice because you want to make it sound like your talk. You just want it to make like it's part of your talk. Like it isn't talk offer. It's all together.

So you kind of like, start talking like the theme from Shaft. Is that what you do, Alison? I think that would be hot.

Yeah. I don't even know if I can do that. The other thing too is if you've given an amount of time in your promise, that amount of time. So let's say you have 45 minutes and you finish your talk and you're starting to make your offer and someone that is hosting it, they start coming, walking towards you because they think you're done. Right. Because you've just. Everyone's clapped and so forth. Just keep talking. You just need to. Don't worry about. You were promised this time. Don't do anything that you weren't promised and then just continue. That's really important. That's something that I had to learn because I start rushing and I'd mess the whole thing up. And let's see what else I wanted to say about that. Let's see. Yeah. I think mainly that is it as far as making that offer, just speaking from your heart, right. Because you know that if people buy what you have, their lives are going to change. And that's what this is really about. So just forget the fact that you're selling anything, because you're not. You're the catalyst that's going to get them to where they want to go. And that's very powerful.

Right? It's true. Yep. Good.

Yeah. So. And I think, didn't we hand them so you guys could see the offer sheet and how.

Yeah. Do we. Do we have those? Let's hand them out. So here's what going to do. We're going to go through. This is both a learning experience. It's actually real. I speak at Alison's events. Sometimes I've spoken and I've sold. Other times I've just presented. But one thing that's very important is that you go out and start making relationships with people, especially those that have events. So what you have in your hands is a honest to goodness order form. And can you give me one of the order forms for your event too? I'd love to get one. Yes. Yep. Because I gotta look at it as we teach our way through this. So this is. Alison does multiple events. I spoke at the last one and I'm speaking at the next one. And this is, you know, you've obviously had a chance to perform.

Oh, you know what? I forgot to say this.

Oh, yeah, yeah, Go for it.

I think this is important, so. And I don't want to stop talking about this, but I want you guys to know how powerful the book is. I'm going into my eighth year of our pinnacle global network with over 150 members of our mastermind. It's all started from the book. Seriously? That's what's in front of you all? Isn't that exciting? So exciting. And so many lives have changed. So go change lives. Change with your book.

There you go. And that's why we talk about building your escalation path. Every step I've gone through that, I'm going to go through it again. When we start talking about speaking. It starts with the book. It goes to speaking. But Alison has built a multi million dollar business again, using the exact same steps and strategies.

But this has been an honor.

All right. It's great having you here.

Thank you all. So thank you so much.

Okay.