How To Profit From Your Passion (Without Being Sales-y) with Lisa Sasevich

You know that feeling, that inkling inside, that saying, I know there's more. I know there is a whole new level of joy, new career, new business. You want to make a bigger difference. Well, you definitely want to tune in right here, right now to the Scale or fail show so we can figure out you're meant for more. Welcome to the Scale or fail show. I am Alyson Maslin. I am your business mentor. And on the Scale or fail show we work hard to help you break through to that next level in your business. And scale scaling is all about multiplying your profits, multiplying your impact and your growth. And this is the perfect example of that because really scaling is about stepping into your greatest version of your life. And so today I have a very special guest that's not only going to help you figure out what that what is, but actually how to get there. So inside of every one of us is that feeling, like I said, that just won't go away. That internal knowing that we are meant for more. You know that feeling. I'm sure you can relate. Lisa Sasevich had that feeling and used it to propel her into a life of abundance and contribution beyond her wildest dreams. And we're going to talk all, all about this amazing woman. She went from being fired from her dream job right before Christmas Eve to building a home based business that generated over $40 million while she was raising two young children. She's known by many as the queen of sales conversion and has taught over 15,000 mission driven entrepreneurs in over 134 countries around the world. And so but her technique is that it's not salesy like you, you know, she's just, it's really about helping you to step into your again, greatest version. So today's Lisa is here to share what she is called calling her Meant for More formula, her brand new book. So, so excited you're here.

I'm so excited to be here.

Yeah.

This has been, you know, it's kind, it's like when you're a child and you have your favorite people in your life that you get closest to during those most important times and that feels like this. So thank you.

Yeah. And I mean Lisa and I have known each other for quite some time and we've been in a very similar space.

Yes.

Similar business for a lot and been a real big support to one another. So it's really, when she said her book was coming out, I was like, oh my God, I want you on my show.

Well, when Scale or Fail came out, I Mean, I felt the same way as, you know, we had to put it in the hands of all of our clients, friends. I mean, if Allison was going to put what she knows in a few hundred pages, we all want a copy. So I really appreciate that you have that same feeling with my new baby.

Yeah, well, you know what, I think it's cool to just touch on this because here we are in a similar industry and we support each other, we share like you were just sharing some strategies with me earlier, right?

Yes, yes.

And for some events that we have coming up. And so. And it's all really based on generosity, which, you know, I find is just the best way to go through life.

Right, I agree. In fact, over the last decade, you know, there's something about that decade of 40s to 50s that I've been really creating my own definition of leadership from having the privilege of so many great folks following our work. All of a sudden I turned around and went, I'm leading. The goal wasn't to be a leader, it was to make a difference. But then you look and like Forrest Gump, you're walking and there's all these people and you know, that was a dream come true in and of itself. But I have come to the conclusion for myself that the definition of leadership, my definition is it's generosity plus courage. Yeah, right. Plus compassion. And when I use that definition as my North Star, whether I'm growing my company or as I recently did, taking it to a size that fits a life with two teenagers, very consciously, both directions, when I use that definition of being generous, courageous and compassionate, I wake up with the kind of leader, being the kind of leader I want to be, and probably even better than that, surrounded by like minded leaders like you that sing that song as well.

So, yeah, I get it. When you step into the highest version of yourself, like what you're talking about, that's really what you attract into your life. So today we are going to talk about your brand new book and everything around this. So this is her baby that she was talking about, meant for more. The proven formula to turn your knowledge into profits and so much more. And so your story is so fascinating and inspiring. But let's just start. What inspired you to write the book.

Like you shared when you introduced me? I've had this privilege for the last decade of working with entrepreneurs in every kind of industry. And there's something that I see when I look in their eyes, be it from Zoom online or live event or one on one that I see when I look in My own eyes I see when I look in your eyes. And I bet you I would see it in all of your eyes. And it is. The best way I could label it is that it's a feeling that won't go away no matter how much we try to say we're good, you know, push it down. When this feeling comes up that we were meant for more, it is undeniable. And if you pay attention, it will keep tugging at your skirt or your coattails until you, you pay attention to it. You know, you can't push something down that's not coming up. Yeah, right. And it's not there all the time. We get into places in our life where we're in our meant for more journey, but they don't last forever. I think one of the greatest public examples is Oprah. For 25 years, she was on her meant for more journey with her show right in the right place. I call it on her dime. Like if there was a dime on the floor, that's how small the spot is, right? And she was like all her ten toes on it because she was so on her place in the universe.

On purpose.

Right on purpose. That's perfect. Short way to say it. But then we all watched as she got the meant for more feeling. And you'd think, why would she ever move off that dime? Right? She had everything, but she couldn't deny it. And we watched her close the show. We watched her create own network.

We watched all this which took courage, tremendous courage.

She did it with total generosity. I mean, if you think back of all the things she did and all the acknowledgments around ending that 25 year run, right. And compassion. And a lot of times the biggest place that compassion needs to be applied is to ourselves.

Yes.

And yeah, so you're right. Leadership throughout. And then I think the part that we all need to really pay attention to is that it wasn't like she just jumped on over to own network and it was like out of the gate on her dime. We watched it like, turn this way and that way and become different things. And we wondered if it made lots of critics, a lot of armchair critics. And you're right. But she stayed with it and now we're seeing, oh, she's closer to her dime. She's closer to her dime. Right? And so we all have that. And you know, many of us, probably many of you here with us today have maybe you've done something for five or 10 or 20 or 30 years, you've got this knowledge base and you know, you're not ready for the golf course full time, but you want to do something with it. So the first thing is to harvest it, you know, to really figure out what is your unique value. And that's one of the steps in the meant for more formula is your unique value. Now, you asked me about my story, which I kind of skipped, but please. Yeah.

Well, I want to just touch on because I think that that feeling does come up. But I think on one side, people can be very depressed in a way because there's something really missing, but there can be a lot of fear to step into your meant for more because, you know, you have the job or you have the comfort zone or whatever.

Yeah, well, we both talk about the trapeze. You have a lot more distinction in trapeze than me. But in the energetic trapeze, right? I mean, you're hanging on this bar and life is working to whatever degree it is, you know, to reach for one that is just faint in the distance, right. And either grab them both where that's painful and you're stretched, and a lot of times we let go and go back, or to fly through the air untethered, that's even more terrifying. So this is not.

Or freeing, however you want to look.

At it once you're there, probably. Right. But this is not for the journey, for the faint of heart. And you don't have to reinvent the wheel because there's so many of us that have reinvented over and over and wrote meant for more because of all the journeys I've taken and all the thousands of people we've helped and being able to say what really were the steps that had to happen for people who successfully crossed over, you know, from where they were into their new meant for more journey that was calling their name.

Right. And so tell a little bit, because you have pretty radically made some changes.

I have. I have. Well, stepping back just for a minute, if we haven't met, where this really got sourced from, kind of in the deepest part of me is that my mom passed away when I was about 19. So I was here in San Diego going to San Diego State and got the call that she had been diagnosed with lung cancer. She wasn't a smoker. There was no signs. She had a little back pain, and it just turned into. And I honestly, to this day, side note, think it was actually asbestos exposure at her corporate job. I don't think it was lung cancer. In fact, when I check the box about history of cancer, I say no, because when you radiate asbestos that, you know, a lot of people die from that. It's misdiagnosed. So that's another thing which was big during that time. It was big. Exactly. So she was 48. It was 10 months from diagnosis to death. I came home from college, I brought her home from the hospital. I held her in my arms as she took her last breath. And a lot was a blur, you know, after that. But I. I was able to be there. I was able to be present. And in the weeks that followed, a lot of family and visitors, friends came, and we even had awake in our small, modest, you know, like a very lower middle class Canoga Park, California, you know, home, single mom, just me and my brother and her. A lot of people came and we had a little, like, celebration of life in our backyard. And at 19, people don't know what to say to you. It's very awkward. There's no good phrase, you know, but what I remember what they were saying, what was just reverberating that day was people talking about all of the things that. Her name was Ina. Ina. You know, she was so generous. She really should have started her own thing. And if only she could have gotten a little more support. And, you know, I really wish she would have taken the leap. And it was just this chorus of woulda, coulda, shoulda, woulda, coulda, shoulda. And I just. It rang in my head like I couldn't shake after that day.

Wow.

And I think that was my start to my personal development journey. Sort of looking for, who's my new parent going to be? Where am I going to continue that side of my heart? Education. And I pretty sure I made a decision that I was not going to lead a woulda, coulda, shoulda life.

Right.

You know, that I. If that day came for me, whenever that. When that day came for me, that the chorus in the backyard would be, she did, wow. You know, like, it would be, you know, she did it. She lived her men for more. She made a difference. She played all out. She was on the court and, you know, took the risks. And so I think something just snapped in me, like, in a good way, you know. Thank you, Mom. I think that's my mom. That's your legacy, mom. You know, what she gave me with her life. And I really just went on from there to try to figure out how can I make a good income, make money and make a difference? I wanted both. And I think for a lot of us who want both, which I'm sure anyone attracted to you and here is that person. Because you're mission driven.

Yes, very much.

I think that when you want both, sometimes we start out like I did. I had my corporate job in the 9 to 5 to make money, and then nights and weekends, I did all the things that made a difference, and I did my job 9 to 5, Monday through Friday. And then I made a difference on nights and weekends. And always with a yearning that those could be one.

Yeah.

And really, that's what happened, and that's what we've been teaching for all these years. And this book is really an expression to say, okay, if you're at that place in life where you're having that feeling, here's a path you can walk.

Right? Yeah. And so I want to dive into some of these keys. But you also. I mean, I've had many different businesses, too. You've kind of made some shifts as well.

Yes, yes, yes. In fact, you've been so, so instrumental, coaching me, mentoring me, because you have reinvented so many times. How many businesses have you.

This is number 10, 10th business.

Right. Like, I had some little ones, but, like, this was my significant baby for the last decade. And really, while I was in the side of my business that teaches sales conversion, you know, how do you sell more without being salesy? That is called the invisible clothes side of our brand. I really. When you're. When I was in it, I just thought I'd be doing it forever. And then that feeling that meant for more feeling that the other trapeze started to show itself. And I couldn't believe it because, you know, everything, it was like Seinfeld. It's a great show. Everything's good. Game of Thrones, everybody's watching it. It's going great. It's the sweetheart of art, you know, the space I'm playing in. And of a sudden, I knew that I needed to transform the model, that the work itself that we teach wasn't. I wasn't done. It's still my mission. Like, everywhere I go, I see where people are stepping over thousands of dollars with their sales process. You know, I mean, I go to get my eyebrows waxed, and I'm dying that they're not gonna be doing that. You know, I get my facial down the street, but they have facials. Why aren't they telling me? I mean, there's just nowhere I go, because that's part of my dime. That's part of my unique value. But the model that I was doing to get it out in the world, I knew I was just feeling that it was ready to shift. It was like I checked the boxes. I'd been successful filling our events, filling our year long programs, having online launches. And it felt like I needed to make space for the way I would personally express. It is God's hand to be able to direct me. Right. For my trusted source to be able to give me, you know, guidance to hear it.

Right.

And you know, everybody has their own different ways that would express that. Maybe it's your inner knowing, you know, but I, that I. And I did, I went, it took. You were an inspiration because you've reinvented and bought and sold companies. And I figured out how to get our work out there still in a great way that didn't require me playing in the same model I had been playing. So it was really a, a shift in the model, not in the transformation that we offer.

Right.

And then there was space for meant for more and really to be able to help people a little earlier in the chain. Like, okay, how do I. Here's what I've come to since I saw you. That there's three phases to what I'm now calling the meant for more journey. Now that phase two and three really utilize the existing business that I had. So phase one is discovering your unique value. And I'd love to give some tips on how you can start picking up the breadcrumbs. Yeah. And just phase two is once you know it, turning it into your offer. We call that nail your offer. And phase three is to build your sales conversion machine. Like how are you gonna get that offer out there? So, so it's all integrated now since I saw you. And cool how that happened.

Yes.

But yeah, tips.

Yeah. So let's dive into. Let's talk about phase one.

Okay.

What are some phase. Some tips there?

So in the discover your unique value, which we dive in greatly to in. Oh, can't see that. The meant for more book. So proud. Right? Like a proud mom. See? Lipstick kisses on.

Yes.

I think when you really put yourself into a book club. You did.

Yeah. It's a tremendous amount of work. But it also feels so great when you can hand it to somebody and we want everybody to grab this book and you've got. And Lisa's got an amazing gift at the end too. But let's dive into some tips.

Grab two because you're gonna be looking at that other. And when you start reading it and saying, oh wow, she's meant for more. Maybe he's meant for more. So we're saying grab two. You don't want to give your copy.

Away, Grab this, too.

Okay, so the Meant for More book contains the Meant for More formula. There's five different steps to it. We're going to dive into step two, which is your unique value. How do you start uncovering it? And I want to give you guys some things that are kind of like breadcrumbs that you can just literally start right now, just pay attention to. And that will illuminate parts of yourself that may have been so close to you that you can't see them. In fact, your unique value is kind of like this. If you play with me for a minute here, we'll see if Allison will do this or not. Put your finger on your nose. All right, now try to look at your fingertip or your tip of your nose. You can't see it. No, you can't, because it's too close to you. So your unique value sometimes is so close to you that you can't see it. But I mean, I can see yours and you can see mine. Right. So here's a couple ways that we can use that context to start to see what it is. One is think about places in your life where people have come up to you over and over and said, alison, could I take you to Starbucks and just pick your brain for about 20 minutes about your fabulous relationship?

Yeah.

Or maybe I could pick your brain for how you fill your events with such amazing people. Or can I pick your brain about the amazing speakers you have at your events? I mean, the people you interview are like, how do you get them? Right?

Yeah. So those things that somebody would recognize in you where you light up and then you just have that special something.

And it comes out. I'm not kidding you. They want to pick your brain. So write down and in the gift I'll give you, we actually take you through an exercise with this deeper. But like, start by writing down all the places. Like, where have you heard this? Over and over and over. And when I did this as an example, people always wanted to pick my brain when they joined a new direct sales or multi level. Anyone that did, really, they wanted to come pick my brain. How am I going to grow this? Right? Because they could see that I don't have fear around making offers. I think it's a wonderful thing. And people think that's kind of strange.

Well, talk to that for just a second because I do think people, they have a passion, but they feel uncomfortable with sales. Like they feel like there's a negative connotation or they're shy to put themselves out there.

Yes.

And you have a different spin on that.

I do, in fact. Thank you. Alison's taking us right back to step one of the Men for more formula. So step two is discovering your unique value and we can talk about more tips. But before you do that, chapter one, step one is all about making peace with sales. Because my spin is that if you are offering something that you really believe in, you do. I do. So many of you do that it's a disservice not to make your offer that to row people out into the lake of possibility of what it could be like to scale their business and then not give them something they can step into where they could actually have that reality. It feels like, you know, rowing them into the middle of a lake and leaving them there with no oars.

Leaving them no lifeguard jacket.

Exactly. I mean, and so I think it's a disservice not to make your offer for that reason. And then there's this other reason that's not quite so fun, but a lot of folks are going to be able to relate to this. Don't shoot the messenger. The other reason is that if you're out there and you're speaking and you have your following on social and you're doing a podcast and you're blogging and you're doing all these things to educate people about why they need life insurance or financial planning or, you know, naming staff, serving or whatever, accounting, planning, all of it.

Any.

Any service profession. Right. Everything in health. Right. If you're educating the world, but you're not making an offer that they can step into, this is the dirty part. It's kind of like you are doing the heavy lifting for your competition.

Yeah.

You're out there doing the expensive part, the time consuming part, the part that makes you feel depleted. Because if you're not making an offer, you probably do. You probably are depleted. And then the new kid comes around. This happens in real estate all the time. Right. We've got the 25 year veteran and then the kid who's got his license for six months comes in and they're getting all the listings and the veteran in any space is going, I don't understand this. Well, they probably watched Alison's podcast and saw this interview and they're met. The new guy's making offers.

Yes.

And it's leaving the veteran that knows so much more and really should get the business scratching their head wondering why.

Yeah.

So that you can change that. Not stuck with that.

Yeah, you just, you know, you need to ask for what you want and have something people can step into.

And we call it on our campus, an irresistible offer, which is step four in the Men for more formula. So this is all in the book. And the irresistible offer is really where the sell without being salesy comes in. Because if you pay attention to the markers that your ideal client would need and you hit those markers, it's not about learning how to sell. It's about caring enough to hit the markers that your client would need when you present your offer, it will be irresistible to them. And an irresistible offer does what we call invite pursuit. You know, and I figured this out young because what I saw, and this didn't matter was a romantic relationship or business. Me in pursuit mode is not pretty. It's really not my best self. You know, I am so much better when I invite pursuit, when people come to want to work with me, when they're interested in my offer, you know, interested in me. So I went about figuring out how to invite pursuit in all areas of my life, because I just feel better that way.

Yeah, yeah, yeah. And then, you know, the door is open already.

Yes.

People feel that invitation and then they want to learn more.

Exactly.

Right.

They lean in.

Exactly. Yeah. So this is so exciting. And so with the book, you obviously go into much further with this. Are there areas. What do you feel is the biggest challenge? Like, when someone is. They feel like they're meant for more. But what do you think that's holding them back the most?

I think that knowing. I think people will acknowledge the feeling. Many people. Right. Obviously, we are listening to wonderful shows and education like this because we're trying to quench that feeling. I think the biggest thing holding people back is just not knowing the steps to take. There's so many people today in our world that feel like they're living a life that wasn't totally of their choosing.

Yeah.

Right. And then you're in it, and you don't quite know how to get off the trapeze. So I think not knowing the steps to take is one thing, and I think another thing, this one is kind of cool. There's a belief that we need to work hard to succeed. And here's something that I found with the more people I've watched go through the meant for more formula and my own experience watching you as well. What if it's not that way? You know, like, what if you could be paid the most for the thing that comes the easiest to you?

Yeah.

And that's another breadcrumb on discovering your unique value. What are Some things that are easy for you but baffle other people.

Yeah.

Right.

And you're not pushing that boulder up the hill because you really are on point. You're on your dime, and it doesn't feel like you're working.

I mean, there are so many times when I'm working with my highest level VIP clients, people. I had a guy fly in from Israel for one day to do, like, a VIP day. Right. Where we worked on his business the whole day. Like the one that I did with you. So valuable.

Yeah. Incredible.

Well, you probably had the same thought I had when he was with me and we were working so many times I had the thought, am I really getting paid for this? Right. And I know when I invested in a day with you, you were having fun, you know, And I'm sure you were thinking, like, I'm with my friend and I'm helping her change her life, and am I really getting. You have that thought. And so that's one of the ways, you know, you're on your dime. I'm sure Oprah was, like, really one of the world's richest women from doing this, like, talking to amazing people and extracting their brilliance. So that's another breadcrumb is you may miss it. It's one of those tip of your nose because it comes easy to you and because you enjoy it. You might discount that this isn't something I could really build something out of, and that's something we really want to hone in on because there's. There's magic there. You're right.

That you could really make money at.

Yeah.

But the other thing, too, that I love about you, and I'm sure it's in the book, because you really design your life and your business around giving back.

Yes.

And that's been a big part of your life. Yeah. And. And we're both aligned also with that, as far as just like my child.

Well, yeah, we support a lot of the same causes and individuals who are out there making good things happen philanthropically.

And I think there's a certain point you get in your life where you do that meant for more is I do want to give back.

Yeah. It's true. It's funny. I try to remember who said this. They said, entrepreneurs, we don't give back because we didn't take anything. We just give.

Yeah. That's true.

And I love that.

Yeah.

You know, for me, it is part of my meant for more journey. And I. I feel so blessed every day. I just feel protected and guided and blessed. And I know I'm not a religious person. I'm definitely spiritually connected. But I know that a big part of the secret sauce that I, I discovered, my daughter's 13 now, my son's 16. That was part of me wanting to, you know, change my model, to be there more during these critical years. And I know that discovering tithing, like a non denominational form of giving that I discovered through listening to a speaker. It was actually at Agape Spiritual Center. I was like, go in to check that place out.

I've been there.

It's so magical. And I heard this woman speak, Edwin Gaines. She wrote a book called the four spiritual laws of Prosperity that I've shared with you. She talked about tithing. And I'm Jewish, you know, so I. We didn't have that word in my growing up. And the concept I had of it was not what she presented. She presented something I loved.

Right. And so from listening tzedakah or something like that. What's that in Hebrew, isn't it? Or something like the little coins, remember?

Oh, tzedakah. We have a Tadaka box. Yes, yes. We have one in our kitchen. Actually, this is a side note, but my 13 year old daughter and I are having a bat mitzvah this summer. We started it for her and then she goes, mom, did you ever have one? And she called me out and she's like, we're doing it together. Oh my God. That's kind of neat. But where was I going? Oh, for me, the secret sauce to fulfillment, like with all the financial abundance, with all the contribution, with everything I've been able to do in my career, how I feel that I've managed to not fall into the trap of like having everything but feeling unfulfilled. I feel fulfilled. And I know it's been the tithing.

Yeah.

You know, my company gives myself and my company 10% of everything we make to people, places or institutions that feed us spiritual food. That's Edween's definition. I love that, you know, remind you of who you are, inspire you.

Yeah.

So even when I'm giving, like in the causes that, that we both celebrate, it's a very like, little hairline way of thinking. But I'm not giving to need. I'm not looking to empower need. I'm giving to inspiration. I'm giving to the inspiration, for example, of our friend Vivian, who runs Just Like My Child foundation. And that that woman woke up and said, there's children across the world that are just like my child. And I want to make a Difference. I'm giving to grow inspiration, not need.

Right.

And it's, you know, it could look the same on the outside, but I always want my come from to be around the spiritual food that her work on the planet and all the people on the ground, you know, in Uganda and where she's working now in the Sioux nations. The inspiration of people who are saying, I can step up, I can step out. I'm looking for a hand, you know, a hand up, not a hand out.

Exactly.

So that, that has, I feel, been the secret sauce to having fulfillment plus success, which I feel so forever grateful for.

Yeah.

And it's part of the meds for your journey. It is mentioned in the book. You're right.

Yeah. So much, so much. Now you have a gift.

I do.

So can you tell everybody about that?

I do, yes. This first piece that we talked about, discovering your unique value, you know, I created a mini course. Course. It's a brand new course. It'll be $500 when it goes to market. Right now, when you invest in Meant For More, you get it free. You can actually go to meantformoregift.com meantformoregift.com you put your name, you put your email, puts you straight into our online business academy. So it doesn't matter where you live in the world, what time zone you're on, or even if you only just have a little time to give to it. There's three videos that guide you through. There's a workbook, and it'll just take you down a path to start to see what is your unique value, what is your million dollar value, what's your dime? And from there you can decide, do I want to turn that into an offer? You know, do I want to create a what we call Love youe Life sales machine.

Yeah.

Alison has so many models you could look at to see if you want to scale that, you know, unique value into more.

Well, this is such a gift. This is such a gift. So not only do you get the book, you also get a course with the book. And so it's really like sitting with you.

Yes.

And being coached by Lisa. So this is really amazing. So thank you for sharing this.

I'm so honored to be here.

So I want you to. You definitely need to run out and get at least a couple copies. And these are great gifts to give for people that you really care about. And then you'll also get the course as well.

And in the course, you'll have all kinds of opportunities. There'll be coaching opportunities with me there'll be a challenge that we're doing on Facebook where you can do the exercises and be held accountable. So yeah, start the metformore journey and we never know where it's going to go but we know it's going to be good and let's help.

Lisa's also meant for more journey too with the book. Right. So it is exciting. I'm so excited to support you.

Thank you.

Yeah. So thank you for tuning in to the scale or fail show. And just as a reminder, our big event scale is coming up this August 20th to the 22nd right here in Coronado. So if you're at that place where you've got that established business but you really want to multiply it beyond you and so that you can leave for a good period of time and your business continues to thrive, definitely check it out. We'll put the link below@wiscalevent.com and until next time, get out there, elevate yourself because you are worth it. Bye everybody.