How to Tap into Gratitude and Step into Your Higher Purpose to Scale Your Business

Right now, we are in unprecedented times, right? In unprecedented times, create unprecedented opportunity. But in order for you to come out stronger right now than when you went, when we went into this time period in March, you've got to reimagine your business. This is my new buzzword, reimagine. Because when do you get the opportunity to do that? You've got to reimagine your business and for some of you, your entire business model. But guess what? It's happening because there is a shift that needed to happen. You've got to reimagine and connect, reconnect with your higher purpose. Your higher purpose and maintaining that sense of possibility is going to be your enduring source of your competitive advantage right now. It is critical. And so during this current crisis, businesses are actually, you know, what's happened is that businesses are working faster and better than they ever dreamed possible. Those that really get that this is an amazing opportunity. I mean, think about it. And I would love to know in the chat in the last few months, have you created more new ideas and taken more action than in the entire year before? And I know this is true because you guys have been creating so many products. Kathryn, you've got a new product. Suzy, you got like 10 new products. Vicki, you are killing it. Gila, you've made all kinds of new things. Dana, like, yeah, you are. Man, Dana is so creative with her restaurant. You. This is so true. Ariana has new products. I said, Jamie and Steve just launched this amazing attraction lab. Massive action. Massive action. It is such a gift, right? It's gotten everybody off their butts. And so you know how I talk about, I've been talking about this from my first book, Blast off, is you've got your big picture vision, where you are headed, your higher purpose, that big vision. And then you need to reverse engineer that. Your milestones are your big steps that have to happen. The big projects that once they are completed, they lead you towards that vision and then you break them down into mini feats. Like Missy was sharing the steps, the small steps that add up to those. But even behind that are your goals. Your goals, okay? Because the goals are fueling all these things to reach that big picture vision. But your big picture vision really is your higher purpose where you are headed. It is the reason you are a business owner at the deepest level. And to reach your goals, you've got to have this higher purpose. So if you're thinking, I'm not getting there, my question to you is, are you connected to your higher purpose? Because when you have this higher purpose. It's where you have that high frequency of energy. Let me tell you, when this all went down, I hustled like crazy because I have a very strong higher purpose and there is nothing that is going to bring me down. Now we can have anger and sometimes anger can be a powerful driver but you can't live there because it will kill you, it will kill your purpose and it will kill you. So. So we don't want to live there, but it's about being authentic, being heart centered and being resilient to the core. Now does it mean that we sometimes have bad days? Absolutely. Absolutely. Do it, express it. Let's get it out. And so we can move on and be connected to your heart and really download that energy of joy giving and gratitude. There's so much to be grateful for with an elevated vibration so that you can carry and be the frequency of the world that you want to live in. If you want a better world, then you elevate how you show up in the world. You've got to elevate yourself to attract who, who and what you want in your life. Do you hear me? If you feel like you're not getting what you want, look within about elevating yourself because that's the first place I look when I'm hitting the wall. So I am going to give you three steps, ok? Three steps to make this happen. I will tell you I'm going to get a little woo woo on you people and if you have a hard time with. I really don't care. No, I don't. I mean that with love. I am. This is because it's so important for you to hear this. All right? So this is what makes me tick. This is why we have been able to explode and grow Pinnacle like this. For those of you that have been with us for a while, you've seen so much growth. It is what I'm talking about right now, okay? You have to envision your higher purpose, your intention. You know, what lights you up and then you need to connect deeply, you know, that's why the app is good, to remind you deeply with this intention, this divine idea. What moves you, what's important to you in your life. Feel it and live this idea, embody it. It's who you are. That's why I get so psyched up about sharing Pinnacle because I know it will change lives. And whether you deliver this idea through a webinar, through a sales conversation, through a team meeting, through LinkedIn, which we've got one of the top LinkedIn experts in the world on here today we're or through new conversation and new words that are going to help you move people that you are learning today. Whatever that is, you take that from here and you deliver it through that medium. You don't have to worry about the how because once you connect with that higher purpose and if you are so dead certain that it is going to happen, the how will appear and I will explain that in a second. But you need to have the intention through your higher purpose. And that's the driver that's going to create the frequency that will attract what you want in your life and the difference you want to make. Think about those people that have this high vibration. You know those people. You want to be around them, right? You want to be around them because they lift you up. This is how I live my life and how we are thriving right now in Pinnacle. I want to know in the chat right now if you are ready for transformation. If you are ready for transformation, put yes in the chat. Are you ready for transformation? Yes. If we were all in a room together, we would be standing up, we would be going, yes, yes, yes, yes. Ready for transformation. I want to see it, I want to see this chat blow up. I want to know you're ready for. You got to state it, people. You've got to state it. You've got to state it. When Dr. Martin Luther King said I have a dream, his passion, his intention, his higher purpose, it literally seared through the psyche of the world to remind us that your possibilities endless. When you have faith and conviction and you are operating from here, not down here, you won't just reach your goals, you will create a movement around your business even more. During COVID you might have to pivot, you might have to create a different revenue stream, a different business model, but it will happen. And when you are operating on a lower frequency here, you attract fear, you attract worry, you attract stuckness. You have to state the intention and the doors will open. The doors will open and you are walking in a world of energy, vibration, frequency. It has been proven time and time again by multiple Nobel prize winners, many scientists around the world, winning physicists. The human body is comprised of matter and energy. And that energy is both electrical and chemical. And through impulses, through signals, we feel through reactions, that chemical energy is then transformed into kinetic energy, which gets us moving. Everything around us is energy, which means you can change your energy. You can change your circumstances at any time. You're not a victim. You are not a victim. Things are not Happening to you. Life is on your side and this is not what you're going to be hearing on the news. This is not the narrative of what you are, what is out there right now. And that is right. You need to protect yourself with a red carpet around you. Who you allow in your life, what messages you allow in your life, because you've got things to do. I remember listening to this interview with Lady Gaga, who I just love. And she said when she is producing and creating things, she doesn't even answer the phone. She just puts her. She really shuts herself in and just makes it happen. She said, because I've got things to do in this world. And when you know, no to your core, that you're going to win, your higher purpose and things will change. When you know you are healthy and you know you are strong, you can overcome anything. Do you hear me? There is nothing to be afraid of. You will walk into a world of health and wealth. Wealth not just for you, but your family, your team, the people that you impact. That creativity and innovativeness are the birth of that inspiration, that energy. And when you come from a place of belief and knowingness, you will win. You will see it. And we've been seeing it over and over. All of the things that people were just sharing early, earlier, it is because of the energy that people are surrounded by. In Pinnacle in March, we didn't know the team, we didn't know that two weeks later we were going to create a product called the Pivot and Scale Boot Camp. The first one that I had done in five years because it's just been Pinnacle. I didn't know. I didn't know that six weeks later I was going to be leading a three day virtual event and interview Barbara Corcoran. I didn't know that this wasn't the plan, people. I had never done a Pinnacle offer online, all right? We hadn't done it. We didn't know that we were going to do a bonus Pinnacle event in June. We didn't know that we were going to do another virtual event in July. And I was going to interview Damon John and we have all of our, a lot of our Pinnacle members on and highlighting both events. It wasn't in the plan. It wasn't in the plan that we were going to bring on another amazing group of 55 new Pinnacle members. We didn't know. We didn't know. It wasn't in the plan. Was it easy? No, it was, don't worry, be crappy. We didn't know what we were doing. We really didn't. As far as the whole virtual landscape, I was just praying we would stay online. Was it scary? Yes. Everything changed except one thing. My higher purpose. That has always been there. That hasn't changed. So whatever needed to show up was going to show up. That higher purpose is to elevate you. You, the amazing business owner, with your gifts, and raise consciousness through business to impact humanity. That's what fires me up. Do you get that? Am I you understanding the power of that higher purpose? How freaking powerful is that? But here's the thing. 96% of your thoughts and actions come from your unconscious fear, wired mind. And that is what's going on out there. And when you tap into that narrative on the news, your brain lights up like a slot machine going, yes, yes, that's true. Oh, my God. Oh, my God. That's your comfort zone. That's your comfort zone. In 2018, it was a tough year for us. We went through some difficult times. There were growing pains in the business, and a lot of the team is with me, and they know we were going through lots of growing pains. We were trying new things. The team was expanding. Expenses had grown bigger. Fear came up for me that I hadn't felt in a long time. And thank God I leaned on my mastermind, my brothers and sisters, and our team. My mentor, my own coach, said to me, alison, this is your old story. This is your old story. You're creating this. It was like throwing a bucket of ice on my face. And at first I was like, shut up. You don't know what I'm talking about. Right? Like, I had my moment. But then I realized I wasn't connected to my higher purpose. We forget. And that's why it's so important to do the things to have the discipline, to be in Pinnacle, to have the connection with the people here to show up. Because Pinnacle is not for comfort zones. It's not about just trying to pay your heating bill, people. That's not what we're about. That's your comfort zone. That's not why you're an entrepreneur. We want you to soar. What are you doing to give you that 4%. What are you doing to give that 4% a chance to drive your higher purpose? 4%. What successful people have in common is they work on themselves every day on that 4%. So that 4% is so freaking strong, it shuts down the 96%. You have carried that 96% your whole life. That old story, we're over it. When your why is bigger than your fears, your limiting beliefs, your insecurities, then you will take action to succeed and make it non negotiable. As Michael Bernoff says with non negotiable, you know it's going to happen. You know it's going to happen, so you don't have to worry. It's going to. In every crisis, there lies massive opportunity. The future is so much bigger now.