Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

I sent this BIG corporation 5 pies and here’s why.

18 Apr 2025

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A creator sent five pies to a corporation to build a relationship with a specific person inside it. The strategy is treating corporate deals like personal connections, focusing on the humans who make decisions rather than the company itself.

Now, someone asked me recently, how do we take that perfect client decoder and tailor that for the corporate B2B space? I just wanted to get into a conversation with someone at a big corporation. I just sent them five pies. Five pies. Because I knew they had this favorite pie. So I thought, I'm not going to send them one, I'm going to send them five. And I got a call that afternoon. You're still dealing with human beings. The relationship is not with the corporation necessarily. It's with the human beings that run those corporations. What do they love? What do they hate? What do they need? Where are they stuck? You're dealing with still people get to know those people. You may have to reach out to a connection on LinkedIn or find out people that know this person to get to know more about them. There's still people.