This is a YouTube video titled "Netflix and Pivoting" containing a motivational business talk by Allison Maslan recorded on December 19, 2022. Allison discusses the importance of adapting business strategies over time, using Netflix as an example, and encourages adding multiple revenue streams through upselling and cross-selling to existing customers.
We are living in a time and space where business is moving so fast. So you can't keep doing the same old same old year after year. In fact, sometimes things will work for a period of time and then they will stop working. If Netflix was still sending us DVDs in the mail, they would not be in business anymore. So how can you add other revenue streams to your business? Your customers love you. They would like to buy other things from you because they have a relationship with you. So think about this. What do your customers need before they work with you, while they work with you, and after they work with you? These will be clues for upsells and cross sells complimentary offers to what you're already selling them that they can buy. And they're going to spend five times as much as a new customer. So let's add other offerings to your business.