Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

People don’t realize this is how you grow your business

12 Jun 2025

Watch on YouTube

This is a YouTube video titled "People don’t realize this is how you grow your business" featuring Allison Maslan delivering a motivational talk on the non-linear nature of scaling a business. Recorded in June 2025, Allison Maslan explains the importance of agility, strategic thinking, and adapting to changes such as AI and economic shifts to achieve business growth.

Most entrepreneurs want a straight line from seven to eight figures. But scaling in business isn't like that. It's more like the Paris Metro. You see, on the Metro, you're not going linear. There are transfers, there are turns, there are big shifts to happen to get to your destination. You have to have a clear vision of where you want to go in your business. But know that you, as a CEO, have to be agile on your strategy. We live in an uncertain world. Things are changing so fast between AI and the economy. You've got to be willing to change and be strategic in your business and be thinking big picture. Reverse engineer it to where you want to go.