Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

RECESSION?! Here’s what businesses need to do to thrive and not drown.

29 May 2025

Watch on YouTube

This is a YouTube video titled "RECESSION?! Here’s what businesses need to do to thrive and not drown." featuring Allison Maslan delivering a motivational talk on business strategies during economic downturns, advising CEOs to adapt and pivot rather than shrink. The content is a monologue by Allison Maslan recorded in 2025.

People ask Alison, are we headed into a recession? Should businesses pull back? And I say recession or not, sitting still is the fastest path to irrelevance. I tell CEOs, don't shrink, shift. Double down on your core values, tighten up your execution, and don't be afraid to pivot. Some of the most iconic companies in the world's top brands were built in downturns, not despite them, but because of them.

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