Allison MaslanCEO & Business Scaling Expert | WSJ Bestselling Author

Retention is so important for ROI, customer loyalty, and growth.

30 Nov 2022

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Allison Maslan discusses why keeping customers matters more than constantly finding new ones. She draws on her work with Pinnacle Global Network, where long-term client relationships and mentorship from experienced CEOs drive real business growth.

For me in business, it's always been about customer obsession. So it's not just about getting a new customer. It's actually about keeping a customer over years and years and years. And so that's what I say. One of the things I'm most proud about with Pinnacle Global Network, it's not that we have this big community of hundreds of CEOs around the world that come to us to help them scale their company. It's that that these CEOs stay with us year after year after year. Fourteen years in. We have many clients that are with us, you know, 5 years, 8 years, 10 years, 11 years in Pinnacle. And so they stay. Why do they stay? Well, they have a multi million dollar mentor that has scaled an international company. They've sold companies, done mergers and acquisitions. They've been there and done it. Let's talk about community. Community for you is.